Mail Survey

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David Jobber - One of the best experts on this subject based on the ideXlab platform.

  • Prepaid monetary incentive effects on Mail Survey response
    Journal of Business Research, 2004
    Co-Authors: David Jobber, John Saunders, Vince Wayne Mitchell
    Abstract:

    Abstract Increasing Mail Survey response using monetary incentives is a proven, but not always cost-effective, method in every population. This paper tackles the questions of whether it is worth using monetary incentives and the size of the inducement by testing a regression model of the impact of prepaid monetary incentives on response rates in consumer and organizational Mail Surveys. The results support their use and show that the inducement value makes a significant impact on the effect size. Importantly, no significant differences were found between consumer and organizational populations.

  • industrial Mail Surveys
    Industrial Marketing Management, 1998
    Co-Authors: David Jobber, Daragh Oreilly
    Abstract:

    Abstract This study reports on the experimental studies investigating methods of improving industrial Mail Survey rates since a 1986 review. These later studies confirm the effectiveness of monetary incentives, the use of return stamps, and the granting of anonymity when sensitive information is requested. They also provide insights into new effects such as the use of telephone prenotification, express Mail, using university letter-heading and telephone reminders. The period is also notable for the growth in experimental findings from cross-national industrial Mail Surveys. These results are also reported.

  • a note on the applicability of the bruvold comer model of Mail Survey response rates to commercial populations
    Journal of Business Research, 1993
    Co-Authors: David Jobber, John Saunders
    Abstract:

    Abstract The Bruvold-Comer model of Mail Survey response rates was resred using data from commercial Mail Surveys. The low predictive ability of the model suggested it should not be used when Surveying business people. A new logit model was developed using commercial data and validated with a holdout sample. The new model can be used by researchers as an aid to predicting response from commercial populations for a given Survey design and as a test bed to assess the implications of alternative design configurations.

John Saunders - One of the best experts on this subject based on the ideXlab platform.

  • Prepaid monetary incentive effects on Mail Survey response
    Journal of Business Research, 2004
    Co-Authors: David Jobber, John Saunders, Vince Wayne Mitchell
    Abstract:

    Abstract Increasing Mail Survey response using monetary incentives is a proven, but not always cost-effective, method in every population. This paper tackles the questions of whether it is worth using monetary incentives and the size of the inducement by testing a regression model of the impact of prepaid monetary incentives on response rates in consumer and organizational Mail Surveys. The results support their use and show that the inducement value makes a significant impact on the effect size. Importantly, no significant differences were found between consumer and organizational populations.

  • a note on the applicability of the bruvold comer model of Mail Survey response rates to commercial populations
    Journal of Business Research, 1993
    Co-Authors: David Jobber, John Saunders
    Abstract:

    Abstract The Bruvold-Comer model of Mail Survey response rates was resred using data from commercial Mail Surveys. The low predictive ability of the model suggested it should not be used when Surveying business people. A new logit model was developed using commercial data and validated with a holdout sample. The new model can be used by researchers as an aid to predicting response from commercial populations for a given Survey design and as a test bed to assess the implications of alternative design configurations.

Vince Wayne Mitchell - One of the best experts on this subject based on the ideXlab platform.

  • Prepaid monetary incentive effects on Mail Survey response
    Journal of Business Research, 2004
    Co-Authors: David Jobber, John Saunders, Vince Wayne Mitchell
    Abstract:

    Abstract Increasing Mail Survey response using monetary incentives is a proven, but not always cost-effective, method in every population. This paper tackles the questions of whether it is worth using monetary incentives and the size of the inducement by testing a regression model of the impact of prepaid monetary incentives on response rates in consumer and organizational Mail Surveys. The results support their use and show that the inducement value makes a significant impact on the effect size. Importantly, no significant differences were found between consumer and organizational populations.

Glenn C. Blomquist - One of the best experts on this subject based on the ideXlab platform.

Don A. Dillman - One of the best experts on this subject based on the ideXlab platform.

  • quantifying the influence of incentives on Mail Survey response rates and their effects on nonresponse error
    2001
    Co-Authors: Virginia M Lesser, Don A. Dillman, Frederick O Lorenz, Robert T Mason
    Abstract:

    Over the past fifty years, an accumulation of research has shown that financial incentives improve response rates. Our objective is to determine whether or not this still holds true and to determine the impact of incentives on nonresponse bias. A series of eight studies on both student and general populations was conducted to address these topics. The experiments were also designed to investigate how the delivery of the incentive may impact response rates. Financial incentives combined with multiple Mailings continue to improve response rates. Demographic characteristics of the incentive groups were more similar to the selected sample as compared to the control group in most studies. This suggests that estimates produced from studies using financial incentives may have lower mean square error than those studies offering no financial incentives.

  • development of a standard e Mail methodology results of an experiment
    Public Opinion Quarterly, 1998
    Co-Authors: David R Schaefer, Don A. Dillman
    Abstract:

    Review of past E-Mail Surveys indicates that a method- ology to achieve consistently high response rates similar to those that can be obtained by traditional Mail has not been developed. In addition, researchers have tended to use E-Mail Surveys only for populations with universal E-Mail access. This study utilizes knowl- edge from past Mail-Survey research to develop an E-Mail proce- dure. Further, an experiment is conducted to assess the potential for using a multimode strategy to obtain responses from individuals unreachable through E-Mail. The multimode approach proved to be successful and techniques shown to be effective in standard Mail Surveys were also found to be appropriate for an E-Mail Survey.

  • effects of questionnaire length respondent friendly design and a difficult question on response rates for occupant addressed census Mail Surveys
    Public Opinion Quarterly, 1993
    Co-Authors: Don A. Dillman, Michael D Sinclair, Jon R Clark
    Abstract:

    An experimental study of alternatives to the current U.S. decennial census questionnaire shows that shortening the questionnaire and respondent-friendly questionnaire design improve response, whereas asking a potentially difficult and/or objectionable question, that is, social security number, lowers response. This national study of 17000 household addresses also desmonstrates that relatively high Mail Survey response can be achieved without addressing correspondence to individual names of residents