The Experts below are selected from a list of 237 Experts worldwide ranked by ideXlab platform

Andrea Ordanini - One of the best experts on this subject based on the ideXlab platform.

  • how important is alignment of social media use and r d Marketing Cooperation for innovation success
    Journal of Business Research, 2020
    Co-Authors: Edwin J. Nijssen, Andrea Ordanini
    Abstract:

    Abstract Efforts to use social media as a network tool for open innovations have not met expectations, or utilized its potential adequately. Recent research on identifying firms’ social media skill has not addressed the complex underlying mechanisms and calibration of social media capabilities. We explore how, why, and which resources an organization should integrate. Social media in NPD should be accompanied by carefully aligned R&D – Marketing Cooperation. Alignment results in efficient knowledge integration, but dis-alignment fails to tap enough ideas, or can lack information processing capacity. The alignment and disalignment hypotheses are tested using survey data of a sample of 101 innovative SMEs. In a second, configurational study we extend findings from Study 1 to determine micro level social media capabilities required. Results show that social media can be used for both radical and incremental innovation, but are more useful for service than for product innovation.

  • How important is alignment of social media use and R&D–Marketing Cooperation for innovation success?
    Journal of Business Research, 2020
    Co-Authors: Edwin J. Nijssen, Andrea Ordanini
    Abstract:

    Abstract Efforts to use social media as a network tool for open innovations have not met expectations, or utilized its potential adequately. Recent research on identifying firms’ social media skill has not addressed the complex underlying mechanisms and calibration of social media capabilities. We explore how, why, and which resources an organization should integrate. Social media in NPD should be accompanied by carefully aligned R&D – Marketing Cooperation. Alignment results in efficient knowledge integration, but dis-alignment fails to tap enough ideas, or can lack information processing capacity. The alignment and disalignment hypotheses are tested using survey data of a sample of 101 innovative SMEs. In a second, configurational study we extend findings from Study 1 to determine micro level social media capabilities required. Results show that social media can be used for both radical and incremental innovation, but are more useful for service than for product innovation.

Edwin J. Nijssen - One of the best experts on this subject based on the ideXlab platform.

  • how important is alignment of social media use and r d Marketing Cooperation for innovation success
    Journal of Business Research, 2020
    Co-Authors: Edwin J. Nijssen, Andrea Ordanini
    Abstract:

    Abstract Efforts to use social media as a network tool for open innovations have not met expectations, or utilized its potential adequately. Recent research on identifying firms’ social media skill has not addressed the complex underlying mechanisms and calibration of social media capabilities. We explore how, why, and which resources an organization should integrate. Social media in NPD should be accompanied by carefully aligned R&D – Marketing Cooperation. Alignment results in efficient knowledge integration, but dis-alignment fails to tap enough ideas, or can lack information processing capacity. The alignment and disalignment hypotheses are tested using survey data of a sample of 101 innovative SMEs. In a second, configurational study we extend findings from Study 1 to determine micro level social media capabilities required. Results show that social media can be used for both radical and incremental innovation, but are more useful for service than for product innovation.

  • How important is alignment of social media use and R&D–Marketing Cooperation for innovation success?
    Journal of Business Research, 2020
    Co-Authors: Edwin J. Nijssen, Andrea Ordanini
    Abstract:

    Abstract Efforts to use social media as a network tool for open innovations have not met expectations, or utilized its potential adequately. Recent research on identifying firms’ social media skill has not addressed the complex underlying mechanisms and calibration of social media capabilities. We explore how, why, and which resources an organization should integrate. Social media in NPD should be accompanied by carefully aligned R&D – Marketing Cooperation. Alignment results in efficient knowledge integration, but dis-alignment fails to tap enough ideas, or can lack information processing capacity. The alignment and disalignment hypotheses are tested using survey data of a sample of 101 innovative SMEs. In a second, configurational study we extend findings from Study 1 to determine micro level social media capabilities required. Results show that social media can be used for both radical and incremental innovation, but are more useful for service than for product innovation.

Eli Gimmon - One of the best experts on this subject based on the ideXlab platform.

  • clusters or un clustered industries where inter firm Marketing Cooperation matters
    Journal of Business & Industrial Marketing, 2012
    Co-Authors: Christian Felzensztein, Eli Gimmon, Claudio Aqueveque
    Abstract:

    Purpose – This paper aims to focus on the perceived role of clusters in inter‐firm Cooperation and social networks.Design/methodology/approach – The study was carried out in a region of Latin America where limited research has been conducted in terms of inter‐firm relationships. Managers from three key natural resources‐based industries in Chile participated in the survey; one of these industries constituted a well‐defined cluster whereas the other two did not. The survey assessed managers' perceptions of the benefits and opportunities of inter‐firm Cooperation in strategic Marketing activities.Findings – Results support the advantages of clusters. Managers of firms which are part of clustered industries tend to perceive more benefits and opportunities for inter‐firm co‐operation in Marketing activities. Additionally, significant differences between clustered and non‐clustered industries in terms of their co‐operation behavior and objectives were found.Research limitations/implications – The findings shed...

  • Clusters or un‐clustered industries? Where inter‐firm Marketing Cooperation matters
    Journal of Business & Industrial Marketing, 2012
    Co-Authors: Christian Felzensztein, Eli Gimmon, Claudio Aqueveque
    Abstract:

    Purpose – This paper aims to focus on the perceived role of clusters in inter‐firm Cooperation and social networks.Design/methodology/approach – The study was carried out in a region of Latin America where limited research has been conducted in terms of inter‐firm relationships. Managers from three key natural resources‐based industries in Chile participated in the survey; one of these industries constituted a well‐defined cluster whereas the other two did not. The survey assessed managers' perceptions of the benefits and opportunities of inter‐firm Cooperation in strategic Marketing activities.Findings – Results support the advantages of clusters. Managers of firms which are part of clustered industries tend to perceive more benefits and opportunities for inter‐firm co‐operation in Marketing activities. Additionally, significant differences between clustered and non‐clustered industries in terms of their co‐operation behavior and objectives were found.Research limitations/implications – The findings shed...

  • Social networks and Marketing Cooperation in entrepreneurial clusters: An international comparative study
    Journal of International Entrepreneurship, 2009
    Co-Authors: Christian Felzensztein, Eli Gimmon
    Abstract:

    This research examines factors that influence the development of Marketing Cooperation among cluster-based firms in different regions in the world. Theorists have consistently demonstrated the role and importance of economic externalities, such as knowledge spillovers, within industrial clusters. Less research attention has been paid to the investigation of Marketing-based externalities, though it has been suggested that these may also accrue from geographical agglomeration. The study focus is on the development of joint Marketing activities between firms operating in a single industry sector, located in close proximity. The results suggest that social networking is important in facilitating inter-firm Cooperation in Marketing activities. The study also explores whether the levels of inter-firm Cooperation differs between countries with distinctly different levels of social collectivism. Interestingly, this study finds few significant differences in Marketing Cooperation among cluster-based firms from Scotland and Chile.

  • The influence of culture and size upon inter‐firm Marketing Cooperation: A case study of the salmon farming industry
    Marketing Intelligence & Planning, 2007
    Co-Authors: Christian Felzensztein, Eli Gimmon
    Abstract:

    Purpose – To investigate the influence of national or sub‐national culture and company size on inter‐firm Cooperation in Marketing among cluster‐based firms, with specific respect to the salmon‐farming industry.Design/methodology/approach – Case study analysis of data collected from semi‐structured personal interviews with senior managers in two samples of different sized companies, located in industry clusters within Scotland and Chile.Findings – Small firms in this industry in Scotland are more proactive in building inter‐firm Cooperation, for international Marketing activities. National culture has only a limited effect on the level inter‐firm Cooperation, but sub‐national culture in distinctive communities can enhance it.Research limitations/implications – Though the samples were representative and the data rich, this was designed to be a qualitative, exploratory study. Further research is indicated.Practical implications – The findings shed light on strategies for the enhancement of formal and inform...

  • the influence of culture and size upon inter firm Marketing Cooperation a case study of the salmon farming industry
    Marketing Intelligence & Planning, 2007
    Co-Authors: Christian Felzensztein, Eli Gimmon
    Abstract:

    Purpose – To investigate the influence of national or sub‐national culture and company size on inter‐firm Cooperation in Marketing among cluster‐based firms, with specific respect to the salmon‐farming industry.Design/methodology/approach – Case study analysis of data collected from semi‐structured personal interviews with senior managers in two samples of different sized companies, located in industry clusters within Scotland and Chile.Findings – Small firms in this industry in Scotland are more proactive in building inter‐firm Cooperation, for international Marketing activities. National culture has only a limited effect on the level inter‐firm Cooperation, but sub‐national culture in distinctive communities can enhance it.Research limitations/implications – Though the samples were representative and the data rich, this was designed to be a qualitative, exploratory study. Further research is indicated.Practical implications – The findings shed light on strategies for the enhancement of formal and inform...

Christian Felzensztein - One of the best experts on this subject based on the ideXlab platform.

  • how does proximity affect interfirm Marketing Cooperation a study of an agribusiness cluster
    Journal of Business Research, 2015
    Co-Authors: Cristian Geldes, Christian Felzensztein, Ekaterina Turkina, Aurelia Durand
    Abstract:

    This study examines Marketing Cooperation between firms co-localized in an agribusiness cluster, using the proximity perspective developed in economic geography. After a review of the relevant literature, we develop a scale to measure both interfirm Marketing Cooperation and different dimensions of proximity (cognitive, geographical, institutional, organizational and social), and test the interrelationships among these elements within the context of Chile, an emerging economy. The findings support the conclusion that interfirm Marketing Cooperation in the chosen agribusiness cluster is mainly dependent on social proximity. Moreover, contrary to what is found in the literature on other types of Cooperation, geographical proximity is not particularly relevant.

  • Clusters or un‐clustered industries? Where inter‐firm Marketing Cooperation matters
    Journal of Business & Industrial Marketing, 2012
    Co-Authors: Christian Felzensztein, Eli Gimmon, Claudio Aqueveque
    Abstract:

    Purpose – This paper aims to focus on the perceived role of clusters in inter‐firm Cooperation and social networks.Design/methodology/approach – The study was carried out in a region of Latin America where limited research has been conducted in terms of inter‐firm relationships. Managers from three key natural resources‐based industries in Chile participated in the survey; one of these industries constituted a well‐defined cluster whereas the other two did not. The survey assessed managers' perceptions of the benefits and opportunities of inter‐firm Cooperation in strategic Marketing activities.Findings – Results support the advantages of clusters. Managers of firms which are part of clustered industries tend to perceive more benefits and opportunities for inter‐firm co‐operation in Marketing activities. Additionally, significant differences between clustered and non‐clustered industries in terms of their co‐operation behavior and objectives were found.Research limitations/implications – The findings shed...

  • clusters or un clustered industries where inter firm Marketing Cooperation matters
    Journal of Business & Industrial Marketing, 2012
    Co-Authors: Christian Felzensztein, Eli Gimmon, Claudio Aqueveque
    Abstract:

    Purpose – This paper aims to focus on the perceived role of clusters in inter‐firm Cooperation and social networks.Design/methodology/approach – The study was carried out in a region of Latin America where limited research has been conducted in terms of inter‐firm relationships. Managers from three key natural resources‐based industries in Chile participated in the survey; one of these industries constituted a well‐defined cluster whereas the other two did not. The survey assessed managers' perceptions of the benefits and opportunities of inter‐firm Cooperation in strategic Marketing activities.Findings – Results support the advantages of clusters. Managers of firms which are part of clustered industries tend to perceive more benefits and opportunities for inter‐firm co‐operation in Marketing activities. Additionally, significant differences between clustered and non‐clustered industries in terms of their co‐operation behavior and objectives were found.Research limitations/implications – The findings shed...

  • Social networks and Marketing Cooperation in entrepreneurial clusters: An international comparative study
    Journal of International Entrepreneurship, 2009
    Co-Authors: Christian Felzensztein, Eli Gimmon
    Abstract:

    This research examines factors that influence the development of Marketing Cooperation among cluster-based firms in different regions in the world. Theorists have consistently demonstrated the role and importance of economic externalities, such as knowledge spillovers, within industrial clusters. Less research attention has been paid to the investigation of Marketing-based externalities, though it has been suggested that these may also accrue from geographical agglomeration. The study focus is on the development of joint Marketing activities between firms operating in a single industry sector, located in close proximity. The results suggest that social networking is important in facilitating inter-firm Cooperation in Marketing activities. The study also explores whether the levels of inter-firm Cooperation differs between countries with distinctly different levels of social collectivism. Interestingly, this study finds few significant differences in Marketing Cooperation among cluster-based firms from Scotland and Chile.

  • The influence of culture and size upon inter‐firm Marketing Cooperation: A case study of the salmon farming industry
    Marketing Intelligence & Planning, 2007
    Co-Authors: Christian Felzensztein, Eli Gimmon
    Abstract:

    Purpose – To investigate the influence of national or sub‐national culture and company size on inter‐firm Cooperation in Marketing among cluster‐based firms, with specific respect to the salmon‐farming industry.Design/methodology/approach – Case study analysis of data collected from semi‐structured personal interviews with senior managers in two samples of different sized companies, located in industry clusters within Scotland and Chile.Findings – Small firms in this industry in Scotland are more proactive in building inter‐firm Cooperation, for international Marketing activities. National culture has only a limited effect on the level inter‐firm Cooperation, but sub‐national culture in distinctive communities can enhance it.Research limitations/implications – Though the samples were representative and the data rich, this was designed to be a qualitative, exploratory study. Further research is indicated.Practical implications – The findings shed light on strategies for the enhancement of formal and inform...

Stanley Kam Sing Wong - One of the best experts on this subject based on the ideXlab platform.

  • New product success: empirical evidence from SMEs in China
    Journal of Business & Industrial Marketing, 2013
    Co-Authors: Stanley Kam Sing Wong, Tong
    Abstract:

    Purpose – The question of R&D and Marketing Cooperation (RMC) in new product development (NPD) is of increasing relevance. However, it is unclear whether RMC really leads to new product success (NPS) and whether and to what extent other elements of market orientation (MO) impact on NPS and the RMC-NPS relationship. The purpose of this paper is to shed light on this important question and to verify the existence and degree of direct and indirect causalities between the core elements of MO and NPS. Design/methodology/approach – An empirical study has been carried out to test the conceptual framework and the five hypotheses developed based on seminal literature. The conceptual framework and hypotheses are tested using both SEM and regression methods with survey data from 217 respondents from the electronics industry in China. Findings – The results demonstrate that RMC has a significant and positive influence on NPS. The results on customer orientation support previous findings and the research offers intere...

  • The influence of market orientation on new product success
    European Journal of Innovation Management, 2012
    Co-Authors: Stanley Kam Sing Wong, Tong
    Abstract:

    Purpose – This research seeks to investigate key determinants of new product success (NPS) from the perspective of new product development (NPD) team leaders in the electronics industry in China. A model is proposed investigating the interplay among elements of market orientation and the moderating effects of customer and competitor orientations on the relationship between R&D‐Marketing Cooperation and NPS.Design/methodology/approach – Data were collected from 217 respondents to an online questionnaire that had been sent to 3,000 potential participants randomly selected from electronics firms across China. Regression analysis was used to analyse the data.Findings – Results from the research support the hypotheses that NPS is driven by R&D‐Marketing Cooperation, customer and competitor orientations. Also, the association between R&D‐Marketing Cooperation and NPS is moderated by customer and competitor orientations.Practical implications – This research confirms the positive role that R&D‐Marketing cooperat...

  • the mediating effects of customer and competitor orientations on new product success
    International Journal of Biometrics, 2011
    Co-Authors: Stanley Kam Sing Wong, Canon Tong
    Abstract:

    Market orientation, innovation, and new product success are receiving increasing attention from practitioners and scholars. Although producing new products is critical to the profitability of a firm and its long-term survival, it is a costly and risky business because of low success rates. The research on which this paper is based investigated key determinants of new product success from the perspective of team members responsible for developing new products. Findings from 217 respondents support the hypotheses that new product success is driven by Cooperation between research and development and Marketing. It was also found that customer and competitor orientations have a mediating effect on the association between research and development and Marketing Cooperation and new product success. The study contributes to the body of knowledge relating to new product success, Marketing, and management. The findings provide information for managers involved in the development and Marketing of new products, to help ensure their success. This will benefit both their organizations and the community at large.