The Experts below are selected from a list of 324 Experts worldwide ranked by ideXlab platform
Sally Casswell - One of the best experts on this subject based on the ideXlab platform.
-
current status of alcohol Marketing Policy an urgent challenge for global governance
Addiction, 2012Co-Authors: Sally CasswellAbstract:Aims To review research literature and available information on the extent and impacts of Marketing, current Policy response and the interests engaged in the Policy debate in order to inform recommendations for Policy change on alcohol Marketing. Methods Relevant literature, including systematic reviews and publicly available information (websites and participant observation) is reviewed and synthesized. Results Alcohol Marketing has expanded markedly in the past 50 years and, while there remains uncertainty about the impact across the population, there is now clear evidence of its impact on the consumption of young people. Few countries have effective Policy in place restricting alcohol Marketing, and there is a lack of an international response to alcohol Marketing which crosses national boundaries. The protection of alcohol Marketing has been a major focus for vested interest groups and this has affected governmental response at national and international levels. There has been a lack of non-governmental organization engagement. The Policy response to tobacco Marketing provides a clear contrast to that of alcohol Marketing Policy and provides a model for alcohol Marketing Policy. Conclusion The global exposure of young people to alcohol Marketing requires an urgent Policy response. The Framework Convention on Tobacco Control provides an appropriate model for global governance to control alcohol Marketing. There are extant examples of national level legislation achieving comprehensive bans with France's Loi Evin providing a feasible model. Resources from philanthropic organizations to allow non-governmental organization engagement are urgently required, as is engagement by the governmental sector independent of commercial influence.
-
Current status of alcohol Marketing Policy—an urgent challenge for global governance
Addiction, 2012Co-Authors: Sally CasswellAbstract:Aims To review research literature and available information on the extent and impacts of Marketing, current Policy response and the interests engaged in the Policy debate in order to inform recommendations for Policy change on alcohol Marketing. Methods Relevant literature, including systematic reviews and publicly available information (websites and participant observation) is reviewed and synthesized. Results Alcohol Marketing has expanded markedly in the past 50 years and, while there remains uncertainty about the impact across the population, there is now clear evidence of its impact on the consumption of young people. Few countries have effective Policy in place restricting alcohol Marketing, and there is a lack of an international response to alcohol Marketing which crosses national boundaries. The protection of alcohol Marketing has been a major focus for vested interest groups and this has affected governmental response at national and international levels. There has been a lack of non-governmental organization engagement. The Policy response to tobacco Marketing provides a clear contrast to that of alcohol Marketing Policy and provides a model for alcohol Marketing Policy. Conclusion The global exposure of young people to alcohol Marketing requires an urgent Policy response. The Framework Convention on Tobacco Control provides an appropriate model for global governance to control alcohol Marketing. There are extant examples of national level legislation achieving comprehensive bans with France's Loi Evin providing a feasible model. Resources from philanthropic organizations to allow non-governmental organization engagement are urgently required, as is engagement by the governmental sector independent of commercial influence.
Thomas S. Jayne - One of the best experts on this subject based on the ideXlab platform.
-
the relevance of a rules based maize Marketing Policy an experimental case study of zambia
Journal of Development Studies, 2008Co-Authors: Klaus Abbink, Thomas S. Jayne, Lars Christian MollerAbstract:Strategic interaction between public and private actors is increasingly recognized as an important determinant of agricultural market performance in Africa and elsewhere. Trust and consultation tend to positively affect private activity while uncertainty of government behavior impedes it. This paper reports on a laboratory experiment based on a stylized model of the Zambian maize market. The experiment facilitates a comparison between discretionary interventionism and a rules-based Policy in which the government pre-commits itself to a future course of action. A simple precommitment rule can, in theory, overcome the prevailing strategic dilemma by encouraging private sector participation. Although this result is also borne out in the economic experiment, the improvement in private sector activity is surprisingly small and not statistically significant due to irrationally cautious choices by experimental governments. Encouragingly, a rules-based Policy promotes a much more stable market outcome, thereby substantially reducing the risk of severe food shortages. These results underscore the importance of predictable and transparent rules for the state's involvement in agricultural markets.
-
do farmers really benefit from high food prices balancing rural interests in kenya s maize pricing and Marketing Policy
Food Security Collaborative Policy Briefs, 2001Co-Authors: Thomas S. Jayne, Takashi Yamano, James K Nyoro, Tom AwuorAbstract:This paper uses information from rural household surveys in 24 districts in Kenya to inform current debate on maize pricing Policy. Specifically, it sheds light on how rural farm households are being affected by governmental efforts to support maize price levels. Using information on landed import costs of white maize from South Africa with and without the import tariff, it simulates the effects of eliminating the tariff on rural smallholder farmers, large-scale farmers, and urban consumers. It then examines the implications of these findings for the design of strategies to promote agricultural productivity and rural income growth.
-
food Marketing and pricing Policy in eastern and southern africa a survey
World Development, 1997Co-Authors: Thomas S. Jayne, Stephen JonesAbstract:Abstract This article surveys the empirical record of grain Marketing and pricing Policy in Eastern and Southern Africa over 1930–1995. The paper addresses five key issues with major implications for food Policy throughout Africa: (a) why the anticipated supply response to market liberalization has not yet occurred; (b) why the common assumption of state taxation of farmers to support a cheap food Policy does not apply in most of the countries in the region; (c) why the temporary successes of the state-led approach to stimulating smallholder grain production were unsustainable; (d) why the elimination of government food subsidies associated with market reform has not adversely affected consumers; and (e) why the fiscal cost of the Marketing systems at least initially worsened rather than improved after the reforms were implemented in most countries. The key future challenges for Marketing Policy are how to develop coordinated and financially sustainable input, finance and commodity Marketing systems for raising productivity growth in smallholder agriculture while overcoming inherited agricultural dualism, and how to mitigate the effects of food price instability in a cost-effective manner.
Cerchia Alina Elena - One of the best experts on this subject based on the ideXlab platform.
-
Social Media – a Strategy in Developing Customer Relationship Management
Procedia Economics and Finance, 2016Co-Authors: Alina Elena Cerchia, Cerchia Alina ElenaAbstract:In this era of new technologies, social media is a must for an organization to remain competitive on the market. Social Media is a tool to manage relationships with customers and keep them closer. This paper aims to analyze how social media supports the development of customer relationship management. It is examined the significant role of social media, the use and the rise of social networks. The use of social media Marketing represents a strong factor in developing a CRM strategy. CRM considers the client the center of a business and orientates the Marketing Policy in this direction. Based on case studies and questionnaires, this article analyzes the necessity of transition from traditional CRM to social CRM. Although social CRM is a relatively new domain, the researchers are very interested in how CRM can emerge with social media. The study emphasizes examples of how companies can benefit from the use of social media, growing sales and profitability, creating advertisements, acquiring new customers, retaining them and make them loyal. Organizations should adapt to the rise of this new trend – social media.
-
social media a strategy in developing customer relationship management
Procedia. Economics and finance, 2016Co-Authors: Cerchia Alina ElenaAbstract:Abstract In this era of new technologies, social media is a must for an organization to remain competitive on the market. Social Media is a tool to manage relationships with customers and keep them closer. This paper aims to analyze how social media supports the development of customer relationship management. It is examined the significant role of social media, the use and the rise of social networks. The use of social media Marketing represents a strong factor in developing a CRM strategy. CRM considers the client the center of a business and orientates the Marketing Policy in this direction. Based on case studies and questionnaires, this article analyzes the necessity of transition from traditional CRM to social CRM. Although social CRM is a relatively new domain, the researchers are very interested in how CRM can emerge with social media. The study emphasizes examples of how companies can benefit from the use of social media, growing sales and profitability, creating advertisements, acquiring new customers, retaining them and make them loyal. Organizations should adapt to the rise of this new trend – social media.
-
Social Media – A Strategy in Developing Customer Relationship Management
Procedia Economics and Finance, 2016Co-Authors: Cerchia Alina ElenaAbstract:In this era of new technologies, social media is a must for an organization to remain competitive on the market. Social Media is a tool to manage relationships with customers and keep them closer. This paper aims to analyze how social media supports the development of customer relationship management. It is examined the significant role of social media, the use and the rise of social networks. The use of social media Marketing represents a strong factor in developing a CRM strategy. CRM considers the client the center of a business and orientates the Marketing Policy in this direction. Based on case studies and questionnaires, this article analyzes the necessity of transition from traditional CRM to social CRM. Although social CRM is a relatively new domain, the researchers are very interested in how CRM can emerge with social media. The study emphasizes examples of how companies can benefit from the use of social media, growing sales and profitability, creating advertisements, acquiring new customers, retaining them and make them loyal. Organizations should adapt to the rise of this new trend – social media.
Dirk Van Den Poel - One of the best experts on this subject based on the ideXlab platform.
-
joint optimization of customer segmentation and Marketing Policy to maximize long term profitability
Expert Systems With Applications, 2004Co-Authors: Jedidjah Jonker, Nanda Piersma, Dirk Van Den PoelAbstract:Abstract With the advent of one-to-one Marketing media, e.g. targeted direct mail or internet Marketing, the opportunities to develop targeted Marketing (customer relationship management) campaigns are enhanced in such a way that it is now both organizationally and economically feasible to profitably support a substantially larger number of Marketing segments. However, the problem of what segments to distinguish, and what actions to take towards the different segments increases substantially in such an environment. A systematic analytic procedure optimizing both steps would be very welcome. In this study, we present a joint optimization approach addressing two issues: (1) the segmentation of customers into homogeneous groups of customers, (2) determining the optimal Policy (i.e. what action to take from a set of available actions) towards each segment. We implement this joint optimization framework in a direct-mail setting for a charitable organization. Many previous studies in this area highlighted the importance of the following variables: R(ecency), F(requency), and M(onetary value). We use these variables to segment customers. In a second step, we determine which Marketing Policy is optimal using markov decision processes, following similar previous applications. The attractiveness of this stochastic dynamic programming procedure is based on the long-run maximization of expected average profit. Our contribution lies in the combination of both steps into one optimization framework to obtain an optimal allocation of Marketing expenditures. Moreover, we control segment stability and Policy performance by a bootstrap procedure. Our framework is illustrated by a real-life application. The results show that the proposed model outperforms a CHAID segmentation.
-
joint optimization of customer segmentation and Marketing Policy to maximize long term profitability
Econometric Institute Research Papers, 2002Co-Authors: Jedidjah Jonker, Nanda Piersma, Dirk Van Den PoelAbstract:With the advent of one-to-one Marketing media, e.g. targeted direct mail or internet Marketing, the opportunities to develop targeted Marketing campaigns are enhanced in such a way that it is now both organizationally and economically feasible to profitably support a substantially larger number of Marketing segments. However, the problem of what segments to distinguish, and what actions to take towards the different segments increases substantially in such an environment. A systematic analytic procedure optimizing both steps would be very welcome.In this study, we present a joint optimization approach addressing two issues: (1) the segmentation of customers into homogeneous groups of customers, (2) determining the optimal Policy (i.e., what action to take from a set of available actions) towards each segment. We implement this joint optimization framework in a direct-mail setting for a charitable organization. Many previous studies in this area highlighted the importance of the following variables: R(ecency), F(requency), and M(onetary value). We use these variables to segment customers. In a second step, we determine which Marketing Policy is optimal using markov decision processes, following similar previous applications. The attractiveness of this stochastic dynamic programming procedure is based on the long-run maximization of expected average profit. Our contribution lies in the combination of both steps into one optimization framework to obtain an optimal allocation of Marketing expenditures. Moreover, we control segment stability and Policy performance by a bootstrap procedure. Our framework is illustrated by a real-life application. The results show that the proposed model outperforms a CHAID segmentation.
Jedidjah Jonker - One of the best experts on this subject based on the ideXlab platform.
-
joint optimization of customer segmentation and Marketing Policy to maximize long term profitability
Expert Systems With Applications, 2004Co-Authors: Jedidjah Jonker, Nanda Piersma, Dirk Van Den PoelAbstract:Abstract With the advent of one-to-one Marketing media, e.g. targeted direct mail or internet Marketing, the opportunities to develop targeted Marketing (customer relationship management) campaigns are enhanced in such a way that it is now both organizationally and economically feasible to profitably support a substantially larger number of Marketing segments. However, the problem of what segments to distinguish, and what actions to take towards the different segments increases substantially in such an environment. A systematic analytic procedure optimizing both steps would be very welcome. In this study, we present a joint optimization approach addressing two issues: (1) the segmentation of customers into homogeneous groups of customers, (2) determining the optimal Policy (i.e. what action to take from a set of available actions) towards each segment. We implement this joint optimization framework in a direct-mail setting for a charitable organization. Many previous studies in this area highlighted the importance of the following variables: R(ecency), F(requency), and M(onetary value). We use these variables to segment customers. In a second step, we determine which Marketing Policy is optimal using markov decision processes, following similar previous applications. The attractiveness of this stochastic dynamic programming procedure is based on the long-run maximization of expected average profit. Our contribution lies in the combination of both steps into one optimization framework to obtain an optimal allocation of Marketing expenditures. Moreover, we control segment stability and Policy performance by a bootstrap procedure. Our framework is illustrated by a real-life application. The results show that the proposed model outperforms a CHAID segmentation.
-
joint optimization of customer segmentation and Marketing Policy to maximize long term profitability
Econometric Institute Research Papers, 2002Co-Authors: Jedidjah Jonker, Nanda Piersma, Dirk Van Den PoelAbstract:With the advent of one-to-one Marketing media, e.g. targeted direct mail or internet Marketing, the opportunities to develop targeted Marketing campaigns are enhanced in such a way that it is now both organizationally and economically feasible to profitably support a substantially larger number of Marketing segments. However, the problem of what segments to distinguish, and what actions to take towards the different segments increases substantially in such an environment. A systematic analytic procedure optimizing both steps would be very welcome.In this study, we present a joint optimization approach addressing two issues: (1) the segmentation of customers into homogeneous groups of customers, (2) determining the optimal Policy (i.e., what action to take from a set of available actions) towards each segment. We implement this joint optimization framework in a direct-mail setting for a charitable organization. Many previous studies in this area highlighted the importance of the following variables: R(ecency), F(requency), and M(onetary value). We use these variables to segment customers. In a second step, we determine which Marketing Policy is optimal using markov decision processes, following similar previous applications. The attractiveness of this stochastic dynamic programming procedure is based on the long-run maximization of expected average profit. Our contribution lies in the combination of both steps into one optimization framework to obtain an optimal allocation of Marketing expenditures. Moreover, we control segment stability and Policy performance by a bootstrap procedure. Our framework is illustrated by a real-life application. The results show that the proposed model outperforms a CHAID segmentation.