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Catherine Tucker - One of the best experts on this subject based on the ideXlab platform.

  • active social Media Management the case of health care
    2013
    Co-Authors: Amalia R Miller, Catherine Tucker
    Abstract:

    Given the demand for authentic personal interactions over social Media, it is unclear how much firms should actively manage their social Media presence. We study this question empirically in a health care setting. We show that active social Media Management drives more user-generated content. However, we find that this is due to an incremental increase in user postings from an organization's employees rather than from its clients. This result holds when we explore exogenous variation in social Media policies, employees, and clients that are explained by medical marketing laws, medical malpractice laws, and distortions in Medicare incentives. Further examination suggests that content being generated mainly by employees can be avoided if a firm's postings are entirely client focused. However, most firm postings seem not to be specifically targeted to clients' interests, instead highlighting more general observations or achievements of the firm itself. We show that untargeted postings like these provoke acti...

  • active social Media Management the case of health care
    2012
    Co-Authors: Amalia R Miller, Catherine Tucker
    Abstract:

    Given the demand for authentic personal interactions over social Media, it is unclear how much firms should actively manage their social Media presence. We study this question empirically in a healthcare setting. We show empirically that active social Media Management drives more user-generated content. However, we find that this is due to an incremental increase in user postings from an organization's employees rather than from its clients. This result holds when we explore exogenous variation in social Media policies, employees and clients, that are explained by medical marketing laws, medical malpractice laws and distortions in Medicare incentives. Further examination suggests that content being generated mainly by employees can be avoided if a firm's postings are entirely client-focused. However, most firm postings seem not to be specifically targeted to clients' interests, instead highlighting more general observations or achievements of the firm itself. We show that untargeted postings like these provoke activity by employees rather than clients. This may not be a bad thing, as employee-generated content may help with employee motivation, recruitment or retention, but it does suggest that social Media should not be funded or managed exclusively as a marketing function of the firm.

Amalia R Miller - One of the best experts on this subject based on the ideXlab platform.

  • active social Media Management the case of health care
    2013
    Co-Authors: Amalia R Miller, Catherine Tucker
    Abstract:

    Given the demand for authentic personal interactions over social Media, it is unclear how much firms should actively manage their social Media presence. We study this question empirically in a health care setting. We show that active social Media Management drives more user-generated content. However, we find that this is due to an incremental increase in user postings from an organization's employees rather than from its clients. This result holds when we explore exogenous variation in social Media policies, employees, and clients that are explained by medical marketing laws, medical malpractice laws, and distortions in Medicare incentives. Further examination suggests that content being generated mainly by employees can be avoided if a firm's postings are entirely client focused. However, most firm postings seem not to be specifically targeted to clients' interests, instead highlighting more general observations or achievements of the firm itself. We show that untargeted postings like these provoke acti...

  • active social Media Management the case of health care
    2012
    Co-Authors: Amalia R Miller, Catherine Tucker
    Abstract:

    Given the demand for authentic personal interactions over social Media, it is unclear how much firms should actively manage their social Media presence. We study this question empirically in a healthcare setting. We show empirically that active social Media Management drives more user-generated content. However, we find that this is due to an incremental increase in user postings from an organization's employees rather than from its clients. This result holds when we explore exogenous variation in social Media policies, employees and clients, that are explained by medical marketing laws, medical malpractice laws and distortions in Medicare incentives. Further examination suggests that content being generated mainly by employees can be avoided if a firm's postings are entirely client-focused. However, most firm postings seem not to be specifically targeted to clients' interests, instead highlighting more general observations or achievements of the firm itself. We show that untargeted postings like these provoke activity by employees rather than clients. This may not be a bad thing, as employee-generated content may help with employee motivation, recruitment or retention, but it does suggest that social Media should not be funded or managed exclusively as a marketing function of the firm.

Robert G Picard - One of the best experts on this subject based on the ideXlab platform.

Cordeiro António - One of the best experts on this subject based on the ideXlab platform.

  • Somatic Embryogenesis from Mature Embryos of Olea europaea L. cv. 'Galega Vulgar' and Long-Term Management of Calli Morphogenic Capacity.
    2020
    Co-Authors: Pires Rita, Cardoso Hélia, Ribeiro Augusto, Peixe Augusto, Cordeiro António
    Abstract:

    Several olive cultivars, characterized by high-quality olive oil show agronomical issues such as excessive vigor, high susceptibility to biotic and abiotic stresses, and low propagation ability. They are strong candidates for breeding based on new technologies to improve their performance in a short period of time. For this reason, the first step is developing efficient somatic embryogenesis (SE) protocols. Somatic embryogenesis in olive is highly genotype-dependent for both adult tissues and mature embryos as initial explants, requiring the development of specific protocols for each genotype. Trials using cotyledons and radicles as initial explants, isolated from ripe seeds from the Portuguese olive cv. ‘Galega vulgar’, gave more than 95% calli development. Radicles proved to be the most responsive tissue for SE induction, with an average of 2 embryos per callus after callus transfer to expression medium, and 14 embryos per callus after subculture on the olive cyclic embryogenesis medium (ECO). Embryogenic competence could be recovered after several subcultures on ECO medium that maintained cyclic embryogenesis for an indeterminate period of time. Embryo conversion and plant acclimatization were also attained with high success rates. Media Management for cyclic embryogenesis maintenance is of general importance for SE protocols in any olive genotype. Somatic embryogenesis was thus attained for the first time in embryo-derived explants of cv. ‘Galega vulgar’

  • Somatic Embryogenesis from Mature Embryos of Olea europaea L. cv. ‘Galega Vulgar’ and Long-Term Management of Calli Morphogenic Capacity
    2020
    Co-Authors: Pires Rita, Cardoso Hélia, Ribeiro Augusto, Peixe Augusto, Cordeiro António
    Abstract:

    Several olive cultivars, characterized by high-quality olive oil show agronomical issues such as excessive vigor, high susceptibility to biotic and abiotic stresses, and low propagation ability. They are strong candidates for breeding based on new technologies to improve their performance in a short period of time. For this reason, the first step is developing efficient somatic embryogenesis (SE) protocols. Somatic embryogenesis in olive is highly genotype-dependent for both adult tissues and mature embryos as initial explants, requiring the development of specific protocols for each genotype. Trials using cotyledons and radicles as initial explants, isolated from ripe seeds from the Portuguese olive cv. ‘Galega vulgar’, gave more than 95% calli development. Radicles proved to be the most responsive tissue for SE induction, with an average of 2 embryos per callus after callus transfer to expression medium, and 14 embryos per callus after subculture on the olive cyclic embryogenesis medium (ECO). Embryogenic competence could be recovered after several subcultures on ECO medium that maintained cyclic embryogenesis for an indeterminate period of time. Embryo conversion and plant acclimatization were also attained with high success rates. Media Management for cyclic embryogenesis maintenance is of general importance for SE protocols in any olive genotype. Somatic embryogenesis was thus attained for the first time in embryo-derived explants of cv. ‘Galega vulgar’.This research was funded by National Funds through FCT—Foundation for Science and Technology under the Project UIDB/05183/2020 and by FEDER and National Funds through the ALENTEJO 2020 (Regional Operational Program of the Alentejo), Operação ALT20-03-0145-FEDER-000014—“Valorização das Variedades de Oliveira Portuguesas (OLEAVALOR)”

Lucy Kung - One of the best experts on this subject based on the ideXlab platform.

  • does Media Management matter establishing the scope rationale and future research agenda for the discipline
    2007
    Co-Authors: Lucy Kung
    Abstract:

    The field of Media Management has grown frenetically. Over the past ten years a rash of courses have sprung up all over the world, two journals have been established, as well as two professional associations for academics working in the field. Yet despite—or perhaps because of—this fast growth it remains a confused field, particularly concerning its scope, purpose and methods. This paper addresses these issues in three ways. First, it analyses the current state of play in the field, with specific reference to the theoretical orientations of key players in the field and the implications these have had for scholarship output to date. Second, it adopts the perspective of the Media organization and identifies which aspects characterise, or even differentiate, the Management task in this context. Finally, by synthesising these contextual insights with research emphases to date, it makes recommendations for future work in the field, both in terms of theoretical perspectives and methodological orientations.