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Akmal Ghani Dwianto - One of the best experts on this subject based on the ideXlab platform.
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analisis dampak pemasaran di media sosial online terhadap citra merek minat beli konsumen dan Net Promoter Score pendekatan eksperimental virtual brand following pada aplikasi instagram produk fast moving consumer goods erigostore pada mahasiswa s1 u
Jurnal Administrasi Bisnis, 2018Co-Authors: Akmal Ghani Dwianto, Mohammad Iqbal, Rizal AlfisyahrAbstract:The type of research used in this paper is Experimental Research using a qualitative approach. The total sample size of 96 participants who then will be split into 3 separate groups based upon their status of have they followed @erigostore before or not. Sampling technique used in this paper is Non-Probability technique with Purposive Sampling as the sampling method. Questionnaire is used as the primary means of data acquistion with a written questionnaire for the pre-test and using Google Forms for the post-test. The data would be analyzed using descriptive analysis and paired sample T-test.The result of the experiment shows that Brand Following has a positive and significant impact towards consumer perception towards Brand Image, Purchase Intention, and NPS Scores by the experiment’s participants who were asked to carry out a Virtual Brand Following to Erigo. This research also indicate that social media marketing is an effective means of improving consumers purchase intentions and the brand image of the product, yet it is not enough to convince consumer to voluntarily risk their reputation to promote their product to the people around them. Kеywords: Social Media Marketing, Instagram, Brand Following, Brand Image, Purcahse intention, Net Promoter Score АBSTRАK Jenis penelitian yang digunakan adalah penelitian Experimental atau eksperimental dengan pendekatan kuantitatif. Sampel sebanyak 96 orang subjek yang dibagi ke dalam tiga kelompok sampel berbeda berdasarkan sudah atau belum melakukan Brand Following terhadap Erigo. Teknik pengambilan sampel menggunakan teknik Non-Probability Sampling dengan cara pengambilan sampel Purposive Sampling. Metode pengumpulan data yang digunakan adalah penyebaran kuesioner tertulis untuk pre-test dan pembagian kuesioner online menggunakan Google Forms untuk post-test . Analisis yang digunakan yaitu analisis deskriptif dan uji T berpasangan.Hasil penelitian ini menunjukkan bahwa Brand Following memiliki dampak positif dan signifikan terhadap penilaian Citra Merek, Minat Beli, dan skor NPS kelompok sampel eksperimen yang diminta untuk melakukan Virtual Brand Following. Penelitian ini juga mengindikasikan bahwa pemasaran melalui media sosial merupakan salah satu bentuk kegiatan pemasaran yang efektif dalam meningkatkan minat beli konsumen dan memberikan image positif terhadap perusahaan atau merek, namun tidak cukup untuk memotivasi konsumen tersebut untuk secara inisiatif mempromosikan merek tersebut ke orang disekitarnya. Kаtа Kunci: Social Media Marketing, Instagram , Brand Following, Citra Merek, Minat Beli Konsumen, Net Promoter Score
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analisis dampak pemasaran di media sosial online terhadap citra merek minat beli konsumen dan Net Promoter Score pendekatan eksperimental virtual brand following pada aplikasi instagram produk fast moving consumer goods erigostore pada mahasiswa s1 u
2017Co-Authors: Akmal Ghani DwiantoAbstract:Perusahaan dan para pelaku bisnis sekarang memanfaatkan media sosial untuk berinteraksi dengan calon konsumer dan juga pelanggannya sekaligus melakukan kegiatan pemasaran melalui media sosial. Kegiatan ini disebut Social Media Marketing. Salah satu perusahaan yang memanfaatkan media sosial online tersebut adalah Erigo yang menggunakan Instagram. Instagram memiliki fitur Following dimana seorang pengguna Instagram dapat mem-Follow sebuah akun Instagram dan pengguna tersebut akan terpapar oleh seluruh kegiatan akun tesebut. Tindakan tersebut disebut Brand Following. Citra Merek perusahaan, Minat Beli seseorang, dan tingkat motivasi seseorang untuk mempromosikan sebuah merek akan berubah seiring berjalannya waktu mengenai suatu merek jika individu tersebut terpapar oleh informasi – informasi sebuah produk. Oleh karena itu, peneliti tertarik untuk melakukan eksperimen dimana subjek eksperimen akan peneliti meminta subjek penelitian untuk melakukan Virtual Brand Following sebagai konsumer baru terhadap Erigo selama satu bulan dan melihat dampak dari hasil eksperimen tersebut terhadap Citra Merek, Minat Beli konsumen, dan Net Promoter Score (NPS) pada saat pre-test measurement dan post-test measurement dan juga membandingkannya dengan pelanggan lama Erigo dan juga subjek yang tidak melakukan Brand Following ke Erigo sebelumnya. Jenis penelitian yang digunakan adalah penelitian Experimental atau eksperimental dengan pendekatan kuantitatif. Sampel sebanyak 96 orang subjek yang dibagi ke dalam tiga kelompok sampel berbeda berdasarkan sudah atau belum melakukan Brand Following terhadap Erigo. Teknik pengambilan sampel menggunakan teknik Non-Probability Sampling dengan cara pengambilan sampel Purposive Sampling. Metode pengumpulan data yang digunakan adalah penyebaran kuesioner tertulis untuk pre-test dan pembagian kuesioner online menggunakan Google Forms untuk post-test. Analisis yang digunakan yaitu analisis deskriptif dan uji T berpasangan. Hasil penelitian ini menunjukkan bahwa Brand Following memiliki dampak positif dan signifikan terhadap penilaian Citra Merek, Minat Beli, dan skor NPS kelompok sampel eksperimen yang diminta untuk melakukan Virtual Brand Following. Penelitian ini juga mengindikasikan bahwa pemasaran melalui media sosial merupakan salah satu bentuk kegiatan pemasaran yang efektif dalam meningkatkan minat beli konsumen dan memberikan image positif terhadap perusahaan atau merek, namun tidak cukup untuk memotivasi konsumen tersebut untuk secara inisiatif mempromosikan merek tersebut ke orang disekitarnya.
Alina Nastasoiu - One of the best experts on this subject based on the ideXlab platform.
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forging a stronger academic practitioner partnership the case of Net Promoter Score nps
The Journal of Marketing Theory and Practice, 2019Co-Authors: Neil Bendle, Charan K. Bagga, Alina NastasoiuAbstract:This research examines the issues that impede the development of robust academic analysis of popular managerial practices and metrics using the case of the Net Promoter Score/System (NPS). The issu...
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Forging a Stronger Academic-Practitioner Partnership–The Case of Net Promoter Score (NPS)
Journal of Marketing Theory and Practice, 2019Co-Authors: Neil Bendle, Charan K. Bagga, Alina NastasoiuAbstract:This research examines the issues that impede the development of robust academic analysis of popular managerial practices and metrics using the case of the Net Promoter Score/System (NPS). The issu...
M. Nishom - One of the best experts on this subject based on the ideXlab platform.
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Usability Testing based on System Usability Scale and Net Promoter Score
2019 International Seminar on Research of Information Technology and Intelligent Systems (ISRITI), 2019Co-Authors: Ginanjar Wiro Sasmito, La Ode Mohamad Zulfiqar, M. NishomAbstract:In a variety of software development methods and their models of the activity process, no one does not have testing activities in their application. System testing is the last phase of testing that done by the developer in the internal work- space. However, phase of testing is not the end of the whole testing phase, since there is another stage to pass before the product deployment process, it is the acceptance testing. A popular method to perform the user acceptance testing is the usability testing, which in this method, the result provides the indication of the essential quality for the client to decide whether to approve or to deny the product. In this research of paper, we are going to do the usability testing by utilizing the System Usability Scale technique and the Net Promoter Score technique to measure appropriateness of the population information systems in the city of Tegal while we are also finding optimum testers required using the sampling technique. The result we earn trough this research is according to the Usability Testing result the proposed system developed by researchers is better than the current running system and the total testers participating on system testing is able to optimize using the sampling method.
Markku Laitinen - One of the best experts on this subject based on the ideXlab platform.
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Net Promoter Score (NPS) as Indicator of Library Customers’ Perception
Journal of Library Administration, 2018Co-Authors: Markku LaitinenAbstract:ABSTRACTThe Net Promoter Score (NPS) is used in business to measure the customers’ willingness to recommend the product, service, or enterprise as a whole to their friends or colleagues. Introduced by Fred Reichheld in 2003, NPS may answer the need of libraries to find easy and non-laborious methods of assessing the customers’ experience. It may target either the library as whole or critical services that are the most relevant to the library's main goals. However, literature about the use of NPS in public sector organizations is sparse. This article examines the applicability of the NPS to data retrieved from the user surveys 2014–2016 of the Finna service of the National Library of Finland.
Heidi Marriott - One of the best experts on this subject based on the ideXlab platform.
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The Net Promoter Score (NPS) for Insight Into Client Experiences in Sexual and Reproductive Health Clinics.
Global health science and practice, 2018Co-Authors: Rebecca Koladycz, Gwendolyn Fernandez, Kate Gray, Heidi MarriottAbstract:The Net Promoter Score (NPS) metric, commonly used by Fortune 500 companies to measure the customer experience, is calculated using a 0-to-10 scale to answer 1 question: "How likely is it that you would recommend [company X] to a friend or colleague?" Despite the value of this methodology as a predictor of growth and indicator of customer satisfaction in for-profit industries, uptake of the NPS has been slower in the social sector due to concerns about its applicability and acceptability in noncommercial settings, particularly among low-literacy populations. To address these concerns, we conducted a series of small-scale pilots in El Salvador, India, Kenya, and Nigeria to test different implementation approaches of the NPS in sexual and reproductive health clinics-including face-to-face interviews, a guided drop box, integration of the NPS question into an existing client exit interview, and self-administered and volunteer-assisted online surveys using tablets in clinics-and compared the traditional 0-to-10 number scale with an emoji-face scale. Findings showed that the NPS can be effectively adapted for use in low-resource health clinics among low-literacy clients using the number scale. There was no statistically significant difference in mean likeliness to recommend services when using the emoji versus numerical scales in India; however, there was a statistically significant difference when using the guided drop box approach versus face-to-face interviews. When combined with demographic and service-use questions, the NPS generated useful insights on client groups that were more or less likely to recommend the services. While providing an online survey on tablets can be an efficient methodology for implementing the NPS, self-administered approaches may be limited by a client's level of literacy or comfort with technology. For those client populations with a lower NPS, we advise using a qualitative feedback process that can elicit critical feedback to identify actions to improve their experience. Our experience with testing and implementing the NPS in SRH clinics in diverse settings suggests it is a promising approach to gaining insight into the client experience in nonprofit health care settings.
