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Jesper Strömbäck - One of the best experts on this subject based on the ideXlab platform.
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Selective Professionalisation of Political Campaigning: A Test of the Party-Centred Theory of Professionalised Campaigning in the Context of the 2006 Swedish Election
Political Studies, 2009Co-Authors: Jesper StrömbäckAbstract:During the last few decades, Political campaigns appear to have become increasingly professionalised. However, at present most of the evidence for the professionalisation of Political Campaigning comes from countries such as the United States and Britain, and there is less evidence with regard to countries with party-centred systems, proportional elections and multiple parties. Moreover, there is a noticeable lack of systematic and comparative research on the extent to which Political campaigns have become professionalised. At present, the only theory of professionalised Campaigning that has been operationalised to allow systematic comparisons is the party-centred theory of professionalised Campaigning. However, so far it has only been applied once. Thus the usefulness and validity of the theory remains largely unclear. Against this background, the purpose of this study is to elaborate on the party-centred theory of professionalised Campaigning, and to test this theory in the context of the 2006 Swedish election.
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Political marketing and professionalized Campaigning
2008Co-Authors: Jesper StrömbäckAbstract:During the last decade a number of scholars have argued that Political Campaigning has become professionalized, and that Political marketing has become the new dominant campaign paradigm. However, the conceptual relationship between Political marketing and the professionalization of Political Campaigning is unclear. Furthermore, the distinction between Political marketing, market orientation, and marketing techniques is often blurred. At the same time, most of the literature is dominated by either an American or British perspective. This makes it unclear as to whether these concepts should be viewed as general concepts, or as concepts relevant primarily for countries that share some specific set of Political institutions. In this backdrop, the purpose of this article is to analyze (1) the conceptual relationship between Political marketing, market orientation, marketing techniques, and professionalization of Political Campaigning, and (2) whether contemporary concepts of Political marketing and the professionalization of Political Campaigning are equally applicable to all modern democracies regardless of, for example, Political system and Jesper Stromback (PhD in journalism, Stockholm University) is Associate Professor, Mid Sweden University, Sundsvall, Sweden. He is also Research Director, Centre for Political Communication Research, Sundsvall, Sweden. Address correspondence to: Jesper Stromback, Mid Sweden University, S-851 70 Sundsvall, Sweden (E-mail: jesper.stromback@miun.se). Journal of Political Marketing, Vol. 6(2/3) 2007 Available online at http://jpolm.haworthpress.com 2007 by The Haworth Press, Inc. All rights reserved. doi:10.1300/J199v06n02_04 49 D o w n l o a d e d A t : 2 0 : 1 3 2 8 D e c e m b e r 2 0 0 8 other country-specific factors. It also outlines a theory of strategic party goals for multiple arenas. doi:10.1300/J199v06n02_04 [Article copies available for a fee from The Haworth Document Delivery Service: 1-800HAWORTH. E-mail address: Website: © 2007 by The Haworth Press, Inc. All rights reserved.]
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Political marketing and professionalized Campaigning a conceptual analysis
Journal of Political Marketing, 2007Co-Authors: Jesper StrömbäckAbstract:Abstract During the last decade a number of scholars have argued that Political Campaigning has become professionalized, and that Political marketing has become the new dominant campaign paradigm. However, the conceptual relationship between Political marketing and the professionalization of Political Campaigning is unclear. Furthermore, the distinction between Political marketing, market orientation, and marketing techniques is often blurred. At the same time, most of the literature is dominated by either an American or British perspective. This makes it unclear as to whether these concepts should be viewed as general concepts, or as concepts relevant primarily for countries that share some specific set of Political institutions. In this backdrop, the purpose of this article is to analyze (1) the conceptual relationship between Political marketing, market orientation, marketing techniques, and professionalization of Political Campaigning, and (2) whether contemporary concepts of Political marketing and t...
Shawn J Parrygiles - One of the best experts on this subject based on the ideXlab platform.
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Political scopophilia presidential Campaigning and the intimacy of american politics
Communication Studies, 1996Co-Authors: Trevor Parrygiles, Shawn J ParrygilesAbstract:This essay explores the shift of Political Campaigning in the United States toward a more intimate, self‐disclosive style and maintains that the psychoanalytic concept of scopophilia offers an explanation for this progression. Seen as an impulse encouraged by television, scopophilia allows for a greater understanding of Political strategies designed to exhibit candidates to voters with increasing intimacy. The essay offers an analysis of three presidential campaign films from the 1984, 1988, and 1992 campaigns, and concludes with the implications of heightened levels of intimacy for the American Political community. First, a politics of intimacy results in a shift away from policy concerns toward more candidate‐centered campaigns. Second, such a shift may reorder existing, masculinized conceptions of presidential leadership. Such reordering may create Political and cultural disruption in a society that fears the feminization of politics. Finally, increased intimacy may foster a “scopophiliac shame” respon...
Toby D. Pilditch - One of the best experts on this subject based on the ideXlab platform.
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A method for evaluating cognitively informed micro-targeted campaign strategies: An agent-based model proof of principle
PloS one, 2018Co-Authors: Jens Koed Madsen, Toby D. PilditchAbstract:In Political campaigns, perceived candidate credibility influences the persuasiveness of messages. In campaigns aiming to influence people’s beliefs, micro-targeted campaigns (MTCs) that target specific voters using their psychological profile have become increasingly prevalent. It remains open how effective MTCs are, notably in comparison to population-targeted campaign strategies. Using an agent-based model, the paper applies recent insights from cognitive models of persuasion, extending them to the societal level in a novel framework for exploring Political Campaigning. The paper provides an initial treatment of the complex dynamics of population level Political Campaigning in a psychologically informed manner. Model simulations show that MTCs can take advantage of the psychology of the electorate by targeting voters favourable disposed towards the candidate. Relative to broad Campaigning, MTCs allow for efficient and adaptive management of complex campaigns. Findings show that disliked MTC candidates can beat liked population-targeting candidates, pointing to societal questions concerning campaign regulations.
Maurice Vergeer - One of the best experts on this subject based on the ideXlab platform.
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twitter and Political Campaigning
Sociology Compass, 2015Co-Authors: Maurice VergeerAbstract:The use of Twitter by politicians, parties, and the general audience in politics, particularly during election campaigns, has become an extremely popular research field almost overnight. Even though Twitter, a medium that emerged early in 2006 – the first tweet was posted on 21 March 2006 by Jack Dorsey, co-founder of Twitter – and elections occurring only every few years, it has already received much academic attention. The studies produced are very diverse, ranging from analyzing how politicians or citizens use Twitter, to looking at their activities and the content of Political Twitter messages, to network studies of Twitter users. This review will cover many types of studies that characterize the field. The large diversity in the studies conducted on elections will be represented in this review of approaches.
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online social networks and micro blogging in Political Campaigning the exploration of a new campaign tool and a new campaign style
Party Politics, 2013Co-Authors: Maurice Vergeer, Liesbeth Hermans, Steven SamsAbstract:This study explores how candidates running for the European Parliament (EP) in 2009 used micro-blogging and online social networks – in this case Twitter (www.twitter.com) in the early stage of its adoption – to communicate and connect with citizens. Micro-blogging in general, and Twitter in particular, is one of the new and popular Web 2.0 applications, yet there has been little research focusing on the use of Twitter by politicians. After reviewing different types of Campaigning strategies and introducing a new and distinct strategy, this descriptive and exploratory study focuses on Political candidates' use of micro-blogging and online social networking (i.e. Twitter) from a longitudinal, social network, and ideological perspective. The results clearly show that most candidates in 2009 still used Twitter reluctantly. Those who used Twitter did so predominantly for electoral Campaigning and only sparingly for continuous Campaigning. Candidates from progressive parties are the most active users of Twitte...
Michael Bossetta - One of the best experts on this subject based on the ideXlab platform.
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Political Campaigning games digital Campaigning with computer games in european national elections
International Journal of Communication, 2019Co-Authors: Michael BossettaAbstract:This study examines how Politically themed computer games function as digital Campaigning tools during elections. To make sense of this understudied phenomenon, the concept of Political Campaigning games (PCGs) is introduced and defined as advergames that promote a partisan Political position in an electoral context. The study bridges theoretical literatures from game studies, media studies, and Political communication to mount the argument that PCGs convey a persuasive Political message through the rhetorical devices deployed in Political cartoons as well as computer games. Methodologically, I develop a framework for rhetorical game analysis and apply it to 4 games from European national elections. The analysis expounds the games’ strategic Political messages as well as how they are rhetorically argued through game mechanics. The findings reveal that PCGs exemplify changing dynamics in digital Campaigning, reify the enduring effectiveness of conflict framing, and codify how games can be designed to enact Political rhetoric.
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the digital architectures of social media comparing Political Campaigning on facebook twitter instagram and snapchat in the 2016 u s election
arXiv: Social and Information Networks, 2019Co-Authors: Michael BossettaAbstract:The present study argues that Political communication on social media is mediated by a platform's digital architecture, defined as the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for understanding digital architectures is introduced, and four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared along the typology. Using the 2016 US election as a case, interviews with three Republican digital strategists are combined with social media data to qualify the studyies theoretical claim that a platform's network structure, functionality, algorithmic filtering, and datafication model affect Political campaign strategy on social media.
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the digital architectures of social media comparing Political Campaigning on facebook twitter instagram and snapchat in the 2016 u s election
Journalism & Mass Communication Quarterly, 2018Co-Authors: Michael BossettaAbstract:The present study argues that Political communication on social media is mediated by a platform’s digital architecture—the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for understanding digital architectures is introduced, and four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared along the typology. Using the 2016 U.S. election as a case, interviews with three Republican digital strategists are combined with social media data to qualify the study’s theoretical claim that a platform’s network structure, functionality, algorithmic filtering, and datafication model affect Political campaign strategy on social media.