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Ríos Díaz, Victoria Del Consuelo - One of the best experts on this subject based on the ideXlab platform.
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Oportunidad de negocio en el mercado estados unidos para exportación de ponchos chalanes a través de un E-Commerce de la artesanía Señor de los Milagros San Miguel Cajamarca 2016.
Universidad Privada del Norte, 2016Co-Authors: Mendoza Prado, Julio Severino, Ríos Díaz, Victoria Del ConsueloAbstract:RESUMEN El poncho chalán, es un tejido artesanal a kallua, de la Provincia de San Miguel, Cajamarca, comercializado en ferias regionales, nacionales e internacionales, utilizado como vestimenta del chalán de caballo de paso y el bailarín de la marinera peruana en diversos concursos; como Producto artesanal cumple con características de valor agregado: cultura, tradicional y mano de obra de artesanas y herramientas rústicas de la zona sin tecnología moderna e identidad de su pueblo como actividad Productiva y económica. Es un Producto altamente deseado en países en donde existen aficionados de caballos de paso y marinera como arte; a la actualidad muestran una demanda insatisfecha, y tendencia de crecimiento en su consumo. Este estudio consta de 5 capítulos y tiene como objetivo, determinar en qué medida el mercado de Estados Unidos constituye una oportunidad de negocios para incentivar la exportación del ponchos chalán, en el periodo 2016 -2020. Basándose en la hipótesis, que el mercado estadounidense constituye en gran medida una oportunidad de negocio para este Producto. Esta investigación por su finalidad es básica, por su alcance es causal y por su constatación de hipótesis es una investigación no experimental longitudinal. Los autores hicieron uso de fuentes primarias como entrevistas a las artesanas expertas en la producción y comercialización del Producto, visita a la artesanía Señor de los Milagros, ubicada en la Provincia de San Miguel, Cajamarca. Asimismo, recurrimos a fuentes de información secundaria, como informes estadísticos, estudios de mercado, entre otros. El Perú cuenta con excelentes artesanos creativos, con alto potencial artístico y actitud emprendedora para la producción del Producto, estando en la capacidad de confeccionar y producir todo el año, con altos márgenes de rentabilidad, a pesar de ello, este Producto no cuenta con promoción de marketing. Para dicha problemática, los autores proponen un comercio electrónico, para la exportación del poncho chalán a Estados Unidos, donde se expone y se muestra una lista de catálogo del Producto. La principal conclusión es que, el Perú no cuenta con una oferta exportable del poncho chalán, desestimando cualquier mercado nacional e internacional como una oportunidad de negocio para la artesanía Señor de los Milagros. No obstante, si su producción del poncho chalán aumentara y consolidara una oferta exportable, el mercado Estadounidense sería un excelente destino para las exportaciones, convirtiéndose inmediatamente en una gran oportunidad de negocio. Palabras claves: Oportunidad de negocio, exportaciones, artesanía textil, ecommerce.ABSTRACT Chalán poncho is a handmade woven kallua, of the Province of San Miguel, Cajamarca, marketed in regional, national and international fairs, used as attire step chalán horse and dancer of Peruvian seafood in various competitions; as an artisan Product meets value-added features: culture, traditional and labor tools of artisans and rustic area without modern technology and identity of its people as Productive and economic activity. It is a highly desired in countries where there are fans horses and fishing as art Product; to present show an unmet demand and growth trend in consumption. This study consists of five chapters and aims to determine to what extent the US market is a business opportunity to encourage the export of ponchos chalán in the period 2016 -2021. Based on the hypothesis that the US market is largely a business opportunity for this Product. This research purpose is basic, its scope is causal and its finding hypothesis is a longitudinal experimental investigation. The author made use of primary sources such as interviews with skilled artisans in the Production and marketing of the Product, visit the craft Lord of Miracles, located in the Province of San Miguel, Cajamarca. He also drew on secondary sources of information, such as statistical reports, market research, among others. Peru has excellent creative artisans, with high artistic potential and entrepreneurial attitude to the Production of the Product, being in the ability to make and produce all year, with high profit margins, nevertheless, this Product does not have promotion of marketing. For this problem, the author proposes an e-commerce for export poncho chalán the United States, where it is exposed and a list of Product Catalog is shown. The main conclusion is that Peru does not have an exportable supply chalán poncho, dismissing any national and international market as a business opportunity for the craft Lord of Miracles. However, if your poncho chalán Production increase and consolidate an exportable supply, the US market would be an excellent destination for exports, immediately becoming a huge business opportunity. Chalán poncho is a handmade woven callua, of the Province of San Miguel, Cajamarca, marketed in regional, national and international fairs, used as attire step chalán horse and dancer of Peruvian seafood in various competitions; as an artisan Product meets value-added features: culture, traditional and labor tools of artisans and rustic area without modern technology and identity of its people as Productive and economic activity. It is a highly desired in countries where there are fans horses and fishing as art Product; to present show an unmet demand and growth trend in consumption. This study consists of five chapters and aims to determine to what extent the US market is a business opportunity to encourage the export of ponchos chalán in the period 2016 -2021. Based on the hypothesis that the US market is largely a business opportunity for this Product. This research purpose is basic, its scope is causal and its finding hypothesis is a longitudinal experimental investigation. The author made use of primary sources such as interviews with skilled artisans in the Production and marketing of the Product, visit the craft Lord of Miracles, located in the Province of San Miguel, Cajamarca. He also drew on secondary sources of information, such as statistical reports, market research, among others. Peru has excellent creative artisans, with high artistic potential and entrepreneurial attitude to the Production of the Product, being in the ability to make and produce all year, with high profit margins, nevertheless, this Product does not have promotion of marketing. For this problem, the author proposes an e-commerce for export poncho chalán the United States, where it is exposed and a list of Product Catalog is shown. The main conclusion is that Peru does not have an exportable supply chalán poncho, dismissing any national and international market as a business opportunity for the craft Lord of Miracles. However, if your poncho chalán Production increase and consolidate an exportable supply, the US market would be an excellent destination for exports, immediately becoming a huge business opportunity. Keywords: Business Opportunity, exports, textile crafts, e- commerc
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Oportunidad de negocio en el mercado estados unidos para exportación de ponchos chalanes a través de un e-commerce de la artesanía Señor de los Milagros San Miguel Cajamarca 2016
Universidad Privada del Norte, 2016Co-Authors: Mendoza Prado, Julio Severino, Ríos Díaz, Victoria Del ConsueloAbstract:El poncho chalán, es un tejido artesanal a kallua, de la Provincia de San Miguel, Cajamarca, comercializado en ferias regionales, nacionales e internacionales, utilizado como vestimenta del chalán de caballo de paso y el bailarín de la marinera peruana en diversos concursos; como Producto artesanal cumple con características de valor agregado: cultura, tradicional y mano de obra de artesanas y herramientas rústicas de la zona sin tecnología moderna e identidad de su pueblo como actividad Productiva y económica. Es un Producto altamente deseado en países en donde existen aficionados de caballos de paso y marinera como arte; a la actualidad muestran una demanda insatisfecha, y tendencia de crecimiento en su consumo. Este estudio consta de 5 capítulos y tiene como objetivo, determinar en qué medida el mercado de Estados Unidos constituye una oportunidad de negocios para incentivar la exportación del ponchos chalán, en el periodo 2016 -2020. Basándose en la hipótesis, que el mercado estadounidense constituye en gran medida una oportunidad de negocio para este Producto. Esta investigación por su finalidad es básica, por su alcance es causal y por su constatación de hipótesis es una investigación no experimental longitudinal. Los autores hicieron uso de fuentes primarias como entrevistas a las artesanas expertas en la producción y comercialización del Producto, visita a la artesanía Señor de los Milagros, ubicada en la Provincia de San Miguel, Cajamarca. Asimismo, recurrimos a fuentes de información secundaria, como informes estadísticos, estudios de mercado, entre otros. El Perú cuenta con excelentes artesanos creativos, con alto potencial artístico y actitud emprendedora para la producción del Producto, estando en la capacidad de confeccionar y producir todo el año, con altos márgenes de rentabilidad, a pesar de ello, este Producto no cuenta con promoción de marketing. Para dicha problemática, los autores proponen un comercio electrónico, para la exportación del poncho chalán a Estados Unidos, donde se expone y se muestra una lista de catálogo del Producto. La principal conclusión es que, el Perú no cuenta con una oferta exportable del poncho chalán, desestimando cualquier mercado nacional e internacional como una oportunidad de negocio para la artesanía Señor de los Milagros. No obstante, si su producción del poncho chalán aumentara y consolidara una oferta exportable, el mercado Estadounidense sería un excelente destino para las exportaciones, convirtiéndose inmediatamente en una gran oportunidad de negocio. Palabras claves: Oportunidad de negocio, exportaciones, artesanía textil, ecommerce.ABSTRACT Chalán poncho is a handmade woven kallua, of the Province of San Miguel, Cajamarca, marketed in regional, national and international fairs, used as attire step chalán horse and dancer of Peruvian seafood in various competitions; as an artisan Product meets value-added features: culture, traditional and labor tools of artisans and rustic area without modern technology and identity of its people as Productive and economic activity. It is a highly desired in countries where there are fans horses and fishing as art Product; to present show an unmet demand and growth trend in consumption. This study consists of five chapters and aims to determine to what extent the US market is a business opportunity to encourage the export of ponchos chalán in the period 2016 -2021. Based on the hypothesis that the US market is largely a business opportunity for this Product. This research purpose is basic, its scope is causal and its finding hypothesis is a longitudinal experimental investigation. The author made use of primary sources such as interviews with skilled artisans in the Production and marketing of the Product, visit the craft Lord of Miracles, located in the Province of San Miguel, Cajamarca. He also drew on secondary sources of information, such as statistical reports, market research, among others. Peru has excellent creative artisans, with high artistic potential and entrepreneurial attitude to the Production of the Product, being in the ability to make and produce all year, with high profit margins, nevertheless, this Product does not have promotion of marketing. For this problem, the author proposes an e-commerce for export poncho chalán the United States, where it is exposed and a list of Product Catalog is shown. The main conclusion is that Peru does not have an exportable supply chalán poncho, dismissing any national and international market as a business opportunity for the craft Lord of Miracles. However, if your poncho chalán Production increase and consolidate an exportable supply, the US market would be an excellent destination for exports, immediately becoming a huge business opportunity. Chalán poncho is a handmade woven callua, of the Province of San Miguel, Cajamarca, marketed in regional, national and international fairs, used as attire step chalán horse and dancer of Peruvian seafood in various competitions; as an artisan Product meets value-added features: culture, traditional and labor tools of artisans and rustic area without modern technology and identity of its people as Productive and economic activity. It is a highly desired in countries where there are fans horses and fishing as art Product; to present show an unmet demand and growth trend in consumption. This study consists of five chapters and aims to determine to what extent the US market is a business opportunity to encourage the export of ponchos chalán in the period 2016 -2021. Based on the hypothesis that the US market is largely a business opportunity for this Product. This research purpose is basic, its scope is causal and its finding hypothesis is a longitudinal experimental investigation. The author made use of primary sources such as interviews with skilled artisans in the Production and marketing of the Product, visit the craft Lord of Miracles, located in the Province of San Miguel, Cajamarca. He also drew on secondary sources of information, such as statistical reports, market research, among others. Peru has excellent creative artisans, with high artistic potential and entrepreneurial attitude to the Production of the Product, being in the ability to make and produce all year, with high profit margins, nevertheless, this Product does not have promotion of marketing. For this problem, the author proposes an e-commerce for export poncho chalán the United States, where it is exposed and a list of Product Catalog is shown. The main conclusion is that Peru does not have an exportable supply chalán poncho, dismissing any national and international market as a business opportunity for the craft Lord of Miracles. However, if your poncho chalán Production increase and consolidate an exportable supply, the US market would be an excellent destination for exports, immediately becoming a huge business opportunity. Keywords: Business Opportunity, exports, textile crafts, e- commerceTesisAsesor: Ing. María Elena, Vera Corre
Mendoza Prado, Julio Severino - One of the best experts on this subject based on the ideXlab platform.
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Oportunidad de negocio en el mercado estados unidos para exportación de ponchos chalanes a través de un E-Commerce de la artesanía Señor de los Milagros San Miguel Cajamarca 2016.
Universidad Privada del Norte, 2016Co-Authors: Mendoza Prado, Julio Severino, Ríos Díaz, Victoria Del ConsueloAbstract:RESUMEN El poncho chalán, es un tejido artesanal a kallua, de la Provincia de San Miguel, Cajamarca, comercializado en ferias regionales, nacionales e internacionales, utilizado como vestimenta del chalán de caballo de paso y el bailarín de la marinera peruana en diversos concursos; como Producto artesanal cumple con características de valor agregado: cultura, tradicional y mano de obra de artesanas y herramientas rústicas de la zona sin tecnología moderna e identidad de su pueblo como actividad Productiva y económica. Es un Producto altamente deseado en países en donde existen aficionados de caballos de paso y marinera como arte; a la actualidad muestran una demanda insatisfecha, y tendencia de crecimiento en su consumo. Este estudio consta de 5 capítulos y tiene como objetivo, determinar en qué medida el mercado de Estados Unidos constituye una oportunidad de negocios para incentivar la exportación del ponchos chalán, en el periodo 2016 -2020. Basándose en la hipótesis, que el mercado estadounidense constituye en gran medida una oportunidad de negocio para este Producto. Esta investigación por su finalidad es básica, por su alcance es causal y por su constatación de hipótesis es una investigación no experimental longitudinal. Los autores hicieron uso de fuentes primarias como entrevistas a las artesanas expertas en la producción y comercialización del Producto, visita a la artesanía Señor de los Milagros, ubicada en la Provincia de San Miguel, Cajamarca. Asimismo, recurrimos a fuentes de información secundaria, como informes estadísticos, estudios de mercado, entre otros. El Perú cuenta con excelentes artesanos creativos, con alto potencial artístico y actitud emprendedora para la producción del Producto, estando en la capacidad de confeccionar y producir todo el año, con altos márgenes de rentabilidad, a pesar de ello, este Producto no cuenta con promoción de marketing. Para dicha problemática, los autores proponen un comercio electrónico, para la exportación del poncho chalán a Estados Unidos, donde se expone y se muestra una lista de catálogo del Producto. La principal conclusión es que, el Perú no cuenta con una oferta exportable del poncho chalán, desestimando cualquier mercado nacional e internacional como una oportunidad de negocio para la artesanía Señor de los Milagros. No obstante, si su producción del poncho chalán aumentara y consolidara una oferta exportable, el mercado Estadounidense sería un excelente destino para las exportaciones, convirtiéndose inmediatamente en una gran oportunidad de negocio. Palabras claves: Oportunidad de negocio, exportaciones, artesanía textil, ecommerce.ABSTRACT Chalán poncho is a handmade woven kallua, of the Province of San Miguel, Cajamarca, marketed in regional, national and international fairs, used as attire step chalán horse and dancer of Peruvian seafood in various competitions; as an artisan Product meets value-added features: culture, traditional and labor tools of artisans and rustic area without modern technology and identity of its people as Productive and economic activity. It is a highly desired in countries where there are fans horses and fishing as art Product; to present show an unmet demand and growth trend in consumption. This study consists of five chapters and aims to determine to what extent the US market is a business opportunity to encourage the export of ponchos chalán in the period 2016 -2021. Based on the hypothesis that the US market is largely a business opportunity for this Product. This research purpose is basic, its scope is causal and its finding hypothesis is a longitudinal experimental investigation. The author made use of primary sources such as interviews with skilled artisans in the Production and marketing of the Product, visit the craft Lord of Miracles, located in the Province of San Miguel, Cajamarca. He also drew on secondary sources of information, such as statistical reports, market research, among others. Peru has excellent creative artisans, with high artistic potential and entrepreneurial attitude to the Production of the Product, being in the ability to make and produce all year, with high profit margins, nevertheless, this Product does not have promotion of marketing. For this problem, the author proposes an e-commerce for export poncho chalán the United States, where it is exposed and a list of Product Catalog is shown. The main conclusion is that Peru does not have an exportable supply chalán poncho, dismissing any national and international market as a business opportunity for the craft Lord of Miracles. However, if your poncho chalán Production increase and consolidate an exportable supply, the US market would be an excellent destination for exports, immediately becoming a huge business opportunity. Chalán poncho is a handmade woven callua, of the Province of San Miguel, Cajamarca, marketed in regional, national and international fairs, used as attire step chalán horse and dancer of Peruvian seafood in various competitions; as an artisan Product meets value-added features: culture, traditional and labor tools of artisans and rustic area without modern technology and identity of its people as Productive and economic activity. It is a highly desired in countries where there are fans horses and fishing as art Product; to present show an unmet demand and growth trend in consumption. This study consists of five chapters and aims to determine to what extent the US market is a business opportunity to encourage the export of ponchos chalán in the period 2016 -2021. Based on the hypothesis that the US market is largely a business opportunity for this Product. This research purpose is basic, its scope is causal and its finding hypothesis is a longitudinal experimental investigation. The author made use of primary sources such as interviews with skilled artisans in the Production and marketing of the Product, visit the craft Lord of Miracles, located in the Province of San Miguel, Cajamarca. He also drew on secondary sources of information, such as statistical reports, market research, among others. Peru has excellent creative artisans, with high artistic potential and entrepreneurial attitude to the Production of the Product, being in the ability to make and produce all year, with high profit margins, nevertheless, this Product does not have promotion of marketing. For this problem, the author proposes an e-commerce for export poncho chalán the United States, where it is exposed and a list of Product Catalog is shown. The main conclusion is that Peru does not have an exportable supply chalán poncho, dismissing any national and international market as a business opportunity for the craft Lord of Miracles. However, if your poncho chalán Production increase and consolidate an exportable supply, the US market would be an excellent destination for exports, immediately becoming a huge business opportunity. Keywords: Business Opportunity, exports, textile crafts, e- commerc
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Oportunidad de negocio en el mercado estados unidos para exportación de ponchos chalanes a través de un e-commerce de la artesanía Señor de los Milagros San Miguel Cajamarca 2016
Universidad Privada del Norte, 2016Co-Authors: Mendoza Prado, Julio Severino, Ríos Díaz, Victoria Del ConsueloAbstract:El poncho chalán, es un tejido artesanal a kallua, de la Provincia de San Miguel, Cajamarca, comercializado en ferias regionales, nacionales e internacionales, utilizado como vestimenta del chalán de caballo de paso y el bailarín de la marinera peruana en diversos concursos; como Producto artesanal cumple con características de valor agregado: cultura, tradicional y mano de obra de artesanas y herramientas rústicas de la zona sin tecnología moderna e identidad de su pueblo como actividad Productiva y económica. Es un Producto altamente deseado en países en donde existen aficionados de caballos de paso y marinera como arte; a la actualidad muestran una demanda insatisfecha, y tendencia de crecimiento en su consumo. Este estudio consta de 5 capítulos y tiene como objetivo, determinar en qué medida el mercado de Estados Unidos constituye una oportunidad de negocios para incentivar la exportación del ponchos chalán, en el periodo 2016 -2020. Basándose en la hipótesis, que el mercado estadounidense constituye en gran medida una oportunidad de negocio para este Producto. Esta investigación por su finalidad es básica, por su alcance es causal y por su constatación de hipótesis es una investigación no experimental longitudinal. Los autores hicieron uso de fuentes primarias como entrevistas a las artesanas expertas en la producción y comercialización del Producto, visita a la artesanía Señor de los Milagros, ubicada en la Provincia de San Miguel, Cajamarca. Asimismo, recurrimos a fuentes de información secundaria, como informes estadísticos, estudios de mercado, entre otros. El Perú cuenta con excelentes artesanos creativos, con alto potencial artístico y actitud emprendedora para la producción del Producto, estando en la capacidad de confeccionar y producir todo el año, con altos márgenes de rentabilidad, a pesar de ello, este Producto no cuenta con promoción de marketing. Para dicha problemática, los autores proponen un comercio electrónico, para la exportación del poncho chalán a Estados Unidos, donde se expone y se muestra una lista de catálogo del Producto. La principal conclusión es que, el Perú no cuenta con una oferta exportable del poncho chalán, desestimando cualquier mercado nacional e internacional como una oportunidad de negocio para la artesanía Señor de los Milagros. No obstante, si su producción del poncho chalán aumentara y consolidara una oferta exportable, el mercado Estadounidense sería un excelente destino para las exportaciones, convirtiéndose inmediatamente en una gran oportunidad de negocio. Palabras claves: Oportunidad de negocio, exportaciones, artesanía textil, ecommerce.ABSTRACT Chalán poncho is a handmade woven kallua, of the Province of San Miguel, Cajamarca, marketed in regional, national and international fairs, used as attire step chalán horse and dancer of Peruvian seafood in various competitions; as an artisan Product meets value-added features: culture, traditional and labor tools of artisans and rustic area without modern technology and identity of its people as Productive and economic activity. It is a highly desired in countries where there are fans horses and fishing as art Product; to present show an unmet demand and growth trend in consumption. This study consists of five chapters and aims to determine to what extent the US market is a business opportunity to encourage the export of ponchos chalán in the period 2016 -2021. Based on the hypothesis that the US market is largely a business opportunity for this Product. This research purpose is basic, its scope is causal and its finding hypothesis is a longitudinal experimental investigation. The author made use of primary sources such as interviews with skilled artisans in the Production and marketing of the Product, visit the craft Lord of Miracles, located in the Province of San Miguel, Cajamarca. He also drew on secondary sources of information, such as statistical reports, market research, among others. Peru has excellent creative artisans, with high artistic potential and entrepreneurial attitude to the Production of the Product, being in the ability to make and produce all year, with high profit margins, nevertheless, this Product does not have promotion of marketing. For this problem, the author proposes an e-commerce for export poncho chalán the United States, where it is exposed and a list of Product Catalog is shown. The main conclusion is that Peru does not have an exportable supply chalán poncho, dismissing any national and international market as a business opportunity for the craft Lord of Miracles. However, if your poncho chalán Production increase and consolidate an exportable supply, the US market would be an excellent destination for exports, immediately becoming a huge business opportunity. Chalán poncho is a handmade woven callua, of the Province of San Miguel, Cajamarca, marketed in regional, national and international fairs, used as attire step chalán horse and dancer of Peruvian seafood in various competitions; as an artisan Product meets value-added features: culture, traditional and labor tools of artisans and rustic area without modern technology and identity of its people as Productive and economic activity. It is a highly desired in countries where there are fans horses and fishing as art Product; to present show an unmet demand and growth trend in consumption. This study consists of five chapters and aims to determine to what extent the US market is a business opportunity to encourage the export of ponchos chalán in the period 2016 -2021. Based on the hypothesis that the US market is largely a business opportunity for this Product. This research purpose is basic, its scope is causal and its finding hypothesis is a longitudinal experimental investigation. The author made use of primary sources such as interviews with skilled artisans in the Production and marketing of the Product, visit the craft Lord of Miracles, located in the Province of San Miguel, Cajamarca. He also drew on secondary sources of information, such as statistical reports, market research, among others. Peru has excellent creative artisans, with high artistic potential and entrepreneurial attitude to the Production of the Product, being in the ability to make and produce all year, with high profit margins, nevertheless, this Product does not have promotion of marketing. For this problem, the author proposes an e-commerce for export poncho chalán the United States, where it is exposed and a list of Product Catalog is shown. The main conclusion is that Peru does not have an exportable supply chalán poncho, dismissing any national and international market as a business opportunity for the craft Lord of Miracles. However, if your poncho chalán Production increase and consolidate an exportable supply, the US market would be an excellent destination for exports, immediately becoming a huge business opportunity. Keywords: Business Opportunity, exports, textile crafts, e- commerceTesisAsesor: Ing. María Elena, Vera Corre
Zhijie Lin - One of the best experts on this subject based on the ideXlab platform.
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large online Product Catalog space indicates high store price understanding customers overgeneralization and illogical inference
Information Systems Research, 2019Co-Authors: Yunhui Huang, Zhijie Lin, Kai H Lim, Shunping HanAbstract:Although e-commerce has been around for more than two decades, it is still so relatively new to most consumers that they often draw parallel from the bricks-and-mortar world to make (sometimes illo...
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Product Catalog density of online stores how space influences store price perception and consumer preference
Social Science Research Network, 2017Co-Authors: Yunhui Huang, Shunping Han, Zhijie LinAbstract:Previous research has shown that because offline store space is costly, customers tend to associate large interstitial space among Products in a bricks-and-mortar store with high price. Drawing on consumer inference and signaling theories, the present research suggests this offline association could be overgeneralized to online contexts and lead customers to illogically infer high price based on large interstitial space among Products in an online Product Catalog (i.e., online Product Catalog space, OPCS). We conducted five experiments to test whether and why OPCS affects customers’ online store price perception and its downstream effect on store evaluation. Our findings indicate that (1) an online store with larger OPCS is perceived to be selling more expensive Products (Study 1); (2) the effect of OPCS is due to offline-online overgeneralization rather than online learning, because either a reminder of offline-online differences (Study 2) or sufficient web design knowledge (Study 3) diminishes the effect of OPCS on store price perception, and only people who believe that large offline space is linked with high price show this effect (Study 4); and (3) customers who care more about quality evaluate a store with larger OPCS more positively, whereas customers who care more about price do the opposite (Study 5). These findings contribute to literatures on web design, price perception, consumer inference in e-commerce, and offline-online behavior transfer. We also discuss implications for practice and offer suggestions for future works.
Hockhai Teo - One of the best experts on this subject based on the ideXlab platform.
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Productpedia a collaborative electronic Product Catalog for ecommerce 3 0
International Conference on HCI in Business, 2015Co-Authors: Weekek Tan, Hockhai TeoAbstract:Despite the advancements made in ecommerce technologies over the past years, the inability to define and exchange semantically rich and accurate Product information among ecommerce websites/applications has continued to intrigue researchers. This problem has taken on greater urgency because it impedes the realization of the full benefits of Ecommerce 3.0. The present research conceptualizes, designs and implements a cloud computing-based platform that enables global merchants to maintain a collaborative Electronic Product Catalog (EPC) known as Productpedia. This collaborative EPC platform addresses numerous shortcomings of prior researches by (1) maintaining a single centralized EPC database; (2) negating the need to synchronize and convert data; (3) creating an integrated meta-model ontology for merchants to define previously unclassified Product information without the involvement of domain experts; and (4) enabling an Open Application Programming Interface based on RESTful web services to facilitate direct modification of the EPC database by even third-party applications.
Shunping Han - One of the best experts on this subject based on the ideXlab platform.
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large online Product Catalog space indicates high store price understanding customers overgeneralization and illogical inference
Information Systems Research, 2019Co-Authors: Yunhui Huang, Zhijie Lin, Kai H Lim, Shunping HanAbstract:Although e-commerce has been around for more than two decades, it is still so relatively new to most consumers that they often draw parallel from the bricks-and-mortar world to make (sometimes illo...
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Product Catalog density of online stores how space influences store price perception and consumer preference
Social Science Research Network, 2017Co-Authors: Yunhui Huang, Shunping Han, Zhijie LinAbstract:Previous research has shown that because offline store space is costly, customers tend to associate large interstitial space among Products in a bricks-and-mortar store with high price. Drawing on consumer inference and signaling theories, the present research suggests this offline association could be overgeneralized to online contexts and lead customers to illogically infer high price based on large interstitial space among Products in an online Product Catalog (i.e., online Product Catalog space, OPCS). We conducted five experiments to test whether and why OPCS affects customers’ online store price perception and its downstream effect on store evaluation. Our findings indicate that (1) an online store with larger OPCS is perceived to be selling more expensive Products (Study 1); (2) the effect of OPCS is due to offline-online overgeneralization rather than online learning, because either a reminder of offline-online differences (Study 2) or sufficient web design knowledge (Study 3) diminishes the effect of OPCS on store price perception, and only people who believe that large offline space is linked with high price show this effect (Study 4); and (3) customers who care more about quality evaluate a store with larger OPCS more positively, whereas customers who care more about price do the opposite (Study 5). These findings contribute to literatures on web design, price perception, consumer inference in e-commerce, and offline-online behavior transfer. We also discuss implications for practice and offer suggestions for future works.
