The Experts below are selected from a list of 360 Experts worldwide ranked by ideXlab platform
Beatrice Parguel - One of the best experts on this subject based on the ideXlab platform.
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the double edge effect of retailers cause related marketing when Scepticism cools the warm glow effect
International Journal of Retail & Distribution Management, 2016Co-Authors: Aida Mimouni Chaabane, Beatrice ParguelAbstract:Purpose – Cause-related marketing – linking product sales with donations to a cause – are popular with consumers because they produce warm-glow feelings (the positive route). But when they involve large donations, they may trigger consumer Scepticism, reducing the warm glow (the negative route). Drawing on the elaboration likelihood model, the purpose of this paper is to examine whether large donations in cause-related marketing can produce consumer Scepticism and reduce the warm-glow effect and positive attitude towards the retailer. Design/methodology/approach – An experiment varying the donation size (large, medium, small) in a cause-related marketing offer run by an office equipment retailer is set up. Hypotheses are tested using bootstrapping regression analyses. Findings – The negative route has the greater effect: Scepticism towards the offer mediates the relationship between donation size and the warm glow. Furthermore, Scepticism towards a large donation is higher (lower) for respondents scoring ...
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The double-edge effect of retailers’ cause-related marketing: When Scepticism cools the warm-glow effect
International Journal of Retail and Distribution Management, 2016Co-Authors: Aïda Mimouni Chaabane, Beatrice ParguelAbstract:Purpose – Cause-related marketing – linking product sales with donations to a cause – are popular with consumers because they produce warm-glow feelings (the positive route). But when they involve large donations, they may trigger consumer Scepticism, reducing the warm glow (the negative route). Drawing on the elaboration likelihood model, the purpose of this paper is to examine whether large donations in cause-related marketing can produce consumer Scepticism and reduce the warm-glow effect and positive attitude towards the retailer. Design/methodology/approach – An experiment varying the donation size (large, medium, small) in a cause-related marketing offer run by an office equipment retailer is set up. Hypotheses are tested using bootstrapping regression analyses. Findings – The negative route has the greater effect: Scepticism towards the offer mediates the relationship between donation size and the warm glow. Furthermore, Scepticism towards a large donation is higher (lower) for respondents scoring low (high) on altruism and high (low) on familiarity with cause-related marketing. Practical implications – When using cause-related marketing, retailers should choose their features and target audience carefully in order to reduce Scepticism, e.g., small donations should be offered in promotions targeting consumers who are familiar with cause-related marketing and show low altruism. Originality/value – This study contributes to the recent research examining the negative effects of cause-related marketing by explicitly conceptualising and measuring Scepticism towards cause-related marketing. The findings are also valuable because they indicate the importance of a shift in focus, away from the conventional question of cause-related marketing effectiveness to the more specific and under-investigated problem of the appropriate core target consumers.
Marcel Lubbers - One of the best experts on this subject based on the ideXlab platform.
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euro Scepticism and radical right wing voting in europe 2002 2008 social cleavages socio political attitudes and contextual characteristics determining voting for the radical right
European Union Politics, 2013Co-Authors: Han Werts, P L H Scheepers, Marcel LubbersAbstract:In this contribution, we focus on the role of euro-Scepticism on radical right-wing voting in national elections in 18 European countries between 2002 and 2008. We do so with multilevel modelling taking advantage of high-quality cross-national European data. First, we focus on social cleavages related to voting, e.g. social class and religiosity. Second, we examine the effects of several contextual characteristics, of which some are classical and others new. Third, we take diverse socio-political attitudes into account. We test whether euro-Scepticism affects voting for the radical right, over and beyond other determinants that have previously been proposed to determine radical right-wing voting. We find evidence that euro-Scepticism indeed contributes to the explanation of voting for the radical right beyond perceived ethnic threat and political distrust. At the same time euro-Scepticism is much less relevant than perceived ethnic threat in explaining why particular social categories, i.e. lower educated...
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euro Scepticism and radical right wing voting in europe 2002 2008 social cleavages socio political attitudes and contextual characteristics determining voting for the radical right
European Union Politics, 2013Co-Authors: Han Werts, P L H Scheepers, Marcel LubbersAbstract:In this contribution, we focus on the role of euro-Scepticism on radical right-wing voting in national elections in 18 European countries between 2002 and 2008. We do so with multilevel modelling taking advantage of high-quality cross-national European data. First, we focus on social cleavages related to voting, e.g. social class and religiosity. Second, we examine the effects of several contextual characteristics, of which some are classical and others new. Third, we take diverse socio-political attitudes into account. We test whether euro-Scepticism affects voting for the radical right, over and beyond other determinants that have previously been proposed to determine radical right-wing voting. We find evidence that euro-Scepticism indeed contributes to the explanation of voting for the radical right beyond perceived ethnic threat and political distrust. At the same time euro-Scepticism is much less relevant than perceived ethnic threat in explaining why particular social categories, i.e. lower educated people, manual workers, unemployed people and non-churchgoers are more likely to vote for the radical right.
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Explanations of Political Euro-Scepticism at the Individual, Regional and National Levels
European Societies, 2007Co-Authors: Marcel Lubbers, Peer ScheepersAbstract:ABSTRACT This article investigates to what extent nationalist and anti-out-group drives contribute to the explanation of political euro-Scepticism, in addition to economic and political drives. The authors disentangle individual-level, regional-level and country-level effects by using the European Social Survey, covering 21 European countries (n=34,160), which is enriched with region and country characteristics. Perceived threat from immigrants as well as political distrust increase political euro-Scepticism, explaining low levels of euro-Scepticism among higher educated people, higher income categories and socio-cultural specialists. At the contextual level, the authors find that Scepticism increases with the distance to Brussels. Moreover, it is found that in countries where television broadcasts are dubbed, euro-Scepticism is lower than in countries using subtitles. The authors find small effects from intra-EU trade and number of foreign tourists. In particular, differences between countries in politic...
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political versus instrumental euro Scepticism mapping Scepticism in european countries and regions
European Union Politics, 2005Co-Authors: Marcel Lubbers, P L H ScheepersAbstract:In this contribution we demonstrate that European citizens distinguish between political and instrumental Euro-Scepticism and indicate the extent to which these Euro-sceptic positions are endorsed. Data from 143,367 European citizens in 15 countries and 182 regions show that political EuroScepticism constitutes a cumulative evaluation in each European country. European citizens who are Euro-sceptic on international policies are also Euro-sceptic on joint decisions on immigration policies and sociocultural policies. Moreover, we notice that political Euro-Scepticism is modestly correlated with instrumental Euro-Scepticism. We explore the extent to which both forms of Euro-Scepticism vary between countries and regions and to what extent the percentages of missing values on these measurements affect the degree of Euro-Scepticism at the national and regional level. This contribution shows that research on Euro-Scepticism to date is skewed by a focus on instrumental Euro-Scepticism.
Meltem Caber - One of the best experts on this subject based on the ideXlab platform.
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The effect of environmental concern and Scepticism on green purchase behaviour
Marketing Intelligence & Planning, 2013Co-Authors: Tahir Albayrak, Şafak Aksoy, Meltem CaberAbstract:Purpose – The aims of the study are: to compare the environmental concern and Scepticism levels of the participants and whether or not they display green purchase behaviour; to investigate the influence of environmental concern and Scepticism on green purchase behaviour by utilizing the Theory of Planned Behaviour.Design/methodology/approach – The data were collected from participant and non‐participant customers of the e‐invoicing program of Turk Telecom. Customers were clustered into four groups according to their environmental concerns and Scepticism levels.Findings – Research results show that those customers who have a high level of environmental concern and less sceptical reflect a positive attitude, have a high positive subjective norm and perceived behavioural control that motivates them to have stronger intentions to become e‐invoice subscribers in the near future.Originality/value – The results found in the paper provide clear evidence supporting the Theory of Planned Behaviour in Turkey. Moreov...
Nicholas Frank Pidgeon - One of the best experts on this subject based on the ideXlab platform.
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what is climate change Scepticism examination of the concept using a mixed methods study of the uk public
Global Environmental Change-human and Policy Dimensions, 2014Co-Authors: Stuart Capstick, Nicholas Frank PidgeonAbstract:The holding of doubts about climate change is often referred to as ‘Scepticism’. However, there has been a lack of clarity in previous work as to what exactly this Scepticism comprises. We integrate data obtained from discussion groups and a nationally representative survey, to interrogate and refine the concept of climate change Scepticism with respect to the views of members of the public. We argue that two main types should be distinguished: epistemic Scepticism, relating to doubts about the status of climate change as a scientific and physical phenomenon; and response Scepticism, relating to doubts about the efficacy of action taken to address climate change. Whilst each type is independently associated by people themselves with climate change Scepticism, we find that the latter is more strongly associated with a lack of concern about climate change. As such, additional effort should be directed towards addressing and engaging with people's doubts concerning attempts to address climate change.
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uncertain climate an investigation into public Scepticism about anthropogenic climate change
Global Environmental Change-human and Policy Dimensions, 2011Co-Authors: Wouter Poortinga, Alexa Spence, Lorraine Whitmarsh, Stuart Capstick, Nicholas Frank PidgeonAbstract:This study presents a detailed investigation of public Scepticism about climate change in Britain using the trend, attribution, and impact Scepticism framework of Rahmstorf (2004). The study found that climate Scepticism is currently not widespread in Britain. Although uncertainty and Scepticism about the potential impacts of climate change were fairly common, both trend and attribution Scepticism were far less prevalent. It further showed that the different types of Scepticism are strongly interrelated. Although this may suggest that the general public does not clearly distinguish between the different aspects of the climate debate, there is a clear gradation in prevalence along the Rahmstorf typology. Climate Scepticism appeared particularly common among older individuals from lower socio-economic backgrounds who are politically conservative and hold traditional values; while it is less common among younger individuals from higher socio-economic backgrounds who hold self-transcendence and environmental values. The finding that climate Scepticism is rooted in people's core values and worldviews may imply a coherent and encompassing sceptical outlook on climate change. However, attitudinal certainty appeared mainly concentrated in non-sceptical groups, suggesting that climate sceptical views are not held very firmly. Implications of the findings for climate change communication and engagement are discussed.
Aïda Mimouni Chaabane - One of the best experts on this subject based on the ideXlab platform.
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The double-edge effect of retailers’ cause-related marketing: When Scepticism cools the warm-glow effect
International Journal of Retail and Distribution Management, 2016Co-Authors: Aïda Mimouni Chaabane, Beatrice ParguelAbstract:Purpose – Cause-related marketing – linking product sales with donations to a cause – are popular with consumers because they produce warm-glow feelings (the positive route). But when they involve large donations, they may trigger consumer Scepticism, reducing the warm glow (the negative route). Drawing on the elaboration likelihood model, the purpose of this paper is to examine whether large donations in cause-related marketing can produce consumer Scepticism and reduce the warm-glow effect and positive attitude towards the retailer. Design/methodology/approach – An experiment varying the donation size (large, medium, small) in a cause-related marketing offer run by an office equipment retailer is set up. Hypotheses are tested using bootstrapping regression analyses. Findings – The negative route has the greater effect: Scepticism towards the offer mediates the relationship between donation size and the warm glow. Furthermore, Scepticism towards a large donation is higher (lower) for respondents scoring low (high) on altruism and high (low) on familiarity with cause-related marketing. Practical implications – When using cause-related marketing, retailers should choose their features and target audience carefully in order to reduce Scepticism, e.g., small donations should be offered in promotions targeting consumers who are familiar with cause-related marketing and show low altruism. Originality/value – This study contributes to the recent research examining the negative effects of cause-related marketing by explicitly conceptualising and measuring Scepticism towards cause-related marketing. The findings are also valuable because they indicate the importance of a shift in focus, away from the conventional question of cause-related marketing effectiveness to the more specific and under-investigated problem of the appropriate core target consumers.
