The Experts below are selected from a list of 15156 Experts worldwide ranked by ideXlab platform
Yang Jianzhou - One of the best experts on this subject based on the ideXlab platform.
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ewom Source Credibility perceived risk and food product customer s information adoption
Social Science Research Network, 2016Co-Authors: Safdar Hussain, Wasim Ahmed, Rana Muhammad Sohail Jafar, Ambar Rabnawaz, Yang JianzhouAbstract:This study examined the relations between Source Credibility of eWOM (electronic word of mouth), perceived risk and food products customer's information adoption mediated by argument quality and information usefulness. eWOM has been commonly used to refer the customers during decision-making process for food commodities. Based on this study, we used Elaboration Likelihood Model of information adoption presented by Sussman and Siegal (2003) to check the willingness to buy. Non-probability purposive samples of 300 active participants were taken through questionnaire from several regions of the Republic of China and analyzed the data through structural equation modeling (SEM) accordingly. We discussed that whether eWOM Source Credibility and perceived risk would impact the degree of information adoption through argument quality and information usefulness. It reveals that eWOM has positively influenced on perceived risk by Source Credibility to the extent of information adoption and, for this, customers use eWOM for the reduction of the potential hazards when decision making. Companies can make their marketing strategies according to their target towards loyal clients' needs through online food- product forums review sites.
Patric R. Spence - One of the best experts on this subject based on the ideXlab platform.
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Listen up, I've done this before: The impact of self-disclosure on Source Credibility and risk message responses
Progress in Disaster Science, 2020Co-Authors: Patric R. Spence, Xialing Lin, Kenneth A. Lachlan, Emily HutterAbstract:Abstract The role of self-disclosure has gone understudied in risk and crisis communication, despite its demonstrated relevance in other literature. The current quasi-experimental study examined the impact of self-disclosure on perceptions of Source Credibility, motivation to seek information, and behavioral intentions. Such variables are essential for the protection of people's physical health before a risk event. The results fail to reveal main effects for self-disclosure, but suggest indirect effects whereby disclosure may drive elaboration, which in turn impacts the variables of interest. The results are discussed in terms of their implications for risk communicators and policymakers, and in directions for future research.
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agency cues in online comments exploring their relationship with anonymity and frequency of helpful posts
The Southern Communication Journal, 2019Co-Authors: Renee Kaufmann, Patric R. Spence, Kenneth A. LachlanAbstract:ABSTRACTGuided by the MAIN model, this study examined the separate and combined impacts of identity and helper heuristics on perceptions of Source Credibility, perceptions of threat severity, susce...
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social media and Credibility indicators the effect of influence cues
Social Science Research Network, 2016Co-Authors: Xialing Lin, Patric R. Spence, Kenneth A. LachlanAbstract:Guided by the MAIN model, this study examines how individuals evaluate the Source Credibility of tweets and retweets based on non-content attributes. Three types of heuristics were examined, including authority, identity, and bandwagon cues. Findings suggest that all three heuristics impacted Source Credibility perceptions to some extent. Authority cues most strongly influenced Source Credibility perceptions, and cue-cumulative effects were demonstrated in which different heuristics triggered by different agency cues increased perceptions of Credibility. Moreover, the presence of retweets reduced perceptions of Source Credibility compared to conditions with no retweets.
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social media as information Source recency of updates and Credibility of information
Journal of Computer-Mediated Communication, 2014Co-Authors: David Westerman, Patric R. Spence, Brandon Van Der HeideAbstract:Social media are increasingly being used as an information Source, including information related to risks and crises. The current study examines how pieces of information available in social media impact perceptions of Source Credibility. Specifically, participants in the study were asked to view 1 of 3 mockTwitter.compages that varied the recency with which tweets were posted and then to report on their perceived Source Credibility of the page owner. Data indicate that recency of tweets impacts Source Credibility; however, this relationship is mediated by cognitive elaboration. These data suggest many implications for theory and application, both in computer-mediated communication and crisis communication. These implications are discussed, along with limitations of the current study and directions for future research.
Bill Haig - One of the best experts on this subject based on the ideXlab platform.
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a picture is worth a thousand words Source Credibility theory applied to logo and website design for heightened Credibility and consumer trust
Social Science Research Network, 2013Co-Authors: Paul Benjamin Lowry, David W Wilson, Bill HaigAbstract:Websites are often the first or only interaction a consumer has with a firm in modern commerce. Because consumers tend to make decisions within the first few seconds of online interaction, the first impression given to users can greatly determine a website’s success. Leveraging Source Credibility Theory (SCT), we present a strategy for building Credibility derived from a user’s initial impressions of a website, in online environments. We demonstrate that logos designed to communicate traits of Credibility (i.e., expertise and trustworthiness) can trigger positive Credibility judgments about the firm’s website, and that this increase in perceived Credibility results in greater trust and willingness to transact with the firm. We additionally demonstrate distinct effects on consumers’ distrusting beliefs. The positive trust effects are magnified when the design of a website extends and complements the Credibility-based logo design. Our practice-supporting model further indicates how website designers can methodically design logos and websites that nonverbally communicate Credibility information within the first few moments of a website interaction.
Todd J Weber - One of the best experts on this subject based on the ideXlab platform.
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reexamining health messages in the digital age a fresh look at Source Credibility effects
Journal of Advertising, 2015Co-Authors: Ioannis Kareklas, Darrel D Muehling, Todd J WeberAbstract:This article investigates the influence of perceived Source Credibility on the effectiveness of health-related public service announcements (PSAs) and electronic word-of-mouth (eWOM) communications. Findings indicate that online commenters who are perceived to be credible are instrumental in influencing consumers’ responses to pro- versus antivaccination online PSAs. Results further suggest it is not the advertising message (i.e., the PSA-advocated position) alone that influences consumers’ responses (even when consumers perceive the PSA sponsor to be highly credible) but rather the commenters’ reactions to the claims presented in the PSA that also independently contribute to consumers’ vaccination attitudes and behavioral intentions. Finally, results also show that when the relevant expertise of online commenters is identified, the effectiveness of the PSA's advertising message is moderated by the interactive effect of the online comments and their associated perceived Credibility.
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reexamining health messages in the digital age a fresh look at Source Credibility effects
Social Science Research Network, 2015Co-Authors: Ioannis Kareklas, Darrel D Muehling, Todd J WeberAbstract:This paper investigates the influence of perceived Source Credibility on the effectiveness of health-related public service announcements (PSAs) and electronic word-of-mouth (eWOM) communications. Findings indicate that online commenters who are perceived to be credible are instrumental in influencing consumers’ responses to pro- vs. anti-vaccination online PSAs. Results further suggest that it is not the advertising message (i.e., the PSA advocated position) alone that influences consumers’ responses (even when consumers perceive the PSA sponsor to be highly credible) but rather, the commenters’ reactions to the claims presented in the PSA that also independently contribute to consumers’ vaccination attitudes and behavioral intentions. Finally, results also show that when the relevant expertise of online commenters is identified, the effectiveness of the PSA’s advertising message is moderated by the interactive effect of the online comments and their associated perceived Credibility.
Joe Phua - One of the best experts on this subject based on the ideXlab platform.
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the effects of similarity parasocial identification and Source Credibility in obesity public service announcements on diet and exercise self efficacy
Journal of Health Psychology, 2016Co-Authors: Joe PhuaAbstract:This study examined the effect of the audience’s similarity to, and parasocial identification with, spokespersons in obesity public service announcements, on perceived Source Credibility, and diet and exercise self-efficacy. The results (N = 200) indicated that perceived similarity to the spokesperson was significantly associated with three dimensions of Source Credibility (competence, trustworthiness, and goodwill), each of which in turn influenced parasocial identification with the spokesperson. Parasocial identification also exerted a positive impact on the audiences’ diet and exercise self-efficacy. Additionally, significant differences were found between overweight viewers and non-overweight viewers on perceived similarity, parasocial identification with the spokesperson, and Source Credibility.
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authenticity in obesity public service announcements influence of spokesperson type viewer weight and Source Credibility on diet exercise information seeking and electronic word of mouth intentions
Journal of Health Communication, 2016Co-Authors: Joe Phua, Spencer F TinkhamAbstract:This study examined the joint influence of spokesperson type in obesity public service announcements (PSAs) and viewer weight on diet intention, exercise intention, information seeking, and electronic word-of-mouth (eWoM) intention. Results of a 2 (spokesperson type: real person vs. actor) × 2 (viewer weight: overweight vs. non-overweight) between-subjects experiment indicated that overweight viewers who saw the PSA featuring the real person had the highest diet intention, exercise intention, information seeking, and eWoM intention. Parasocial interaction was also found to mediate the relationships between spokesperson type/viewer weight and two of the dependent variables: diet intention and exercise intention. In addition, viewers who saw the PSA featuring the real person rated the spokesperson as significantly higher on Source Credibility (trustworthiness, competence, and goodwill) than those who saw the PSA featuring the actor.
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following celebrities tweets about brands the impact of twitter based electronic word of mouth on consumers Source Credibility perception buying intention and social identification with celebrities
Journal of Advertising, 2014Co-Authors: Seunga Annie Jin, Joe PhuaAbstract:Two experiments examined the impact of Twitter followers, electronic word-of-mouth (eWoM) valence, and celebrity type (prosocial versus antisocial) on consumer behavior in Twitter-based marketing communication, applying social capital theory, social identity theory, Source Credibility, and extant literature on eWoM. Experiment 1 demonstrated the main effect of number of followers on Source Credibility, and the interaction effect between eWoM valence and number of followers on product involvement, buying intention, and intention to pass along eWoM. Experiment 2 revealed the interaction effect of celebrity type and number of followers on social identification with the celebrity as well as the mediating effect of social identification.
