Strategic Communication

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Ansgar Zerfass - One of the best experts on this subject based on the ideXlab platform.

  • alignment explicating a key concept in Strategic Communication
    International Journal of Strategic Communication, 2018
    Co-Authors: Sophia Charlotte Volk, Ansgar Zerfass
    Abstract:

    ABSTRACTThis article seeks to build a better understanding of the concept of alignment, which has been acknowledged as a central aspect of Strategic Communication, but never explicitly defined. Bui...

  • Strategic Communication as an emerging interdisciplinary paradigm
    International Journal of Strategic Communication, 2018
    Co-Authors: Kelly Page Werder, Howard Nothhaft, Dejan Vercic, Ansgar Zerfass
    Abstract:

    This study explores future directions in Strategic Communication scholarship by examining the emergence of Strategic Communication through the lens of interdisciplinary science. The disciplinary st...

  • Strategic Communication : Reflections on an Elusive Concept
    International Journal of Strategic Communication, 2018
    Co-Authors: Howard Nothhaft, Kelly Page Werder, Dejan Vercic, Ansgar Zerfass
    Abstract:

    The article explores how Strategic Communication successfully established itself as an academic discipline despite (or perhaps because of) being centered on an elusive concept. Drawing on ideas about the evolution of academic disciplines proposed by Alexander M. Shneider, we argue that Strategic Communication is currently caught in a cycle of constant reinvention obscured by a discourse of emergence. Although the discipline is undoubtedly becoming more sophisticated, it is doubtful whether there is genuine progress. The authors examine facets of Strategic Communication that contribute to the current state of affairs. Although clearer conceptualization and a more realistic understanding of the discipline are identified as a prerequisite for maturation, progress—as opposed to sophistication—ultimately depends on the development of discipline-specific, unique, and robust methods.

  • The Status of Strategic Communication Practice in 48 Countries
    International Journal of Strategic Communication, 2011
    Co-Authors: Derina R. Holtzhausen, Ansgar Zerfass
    Abstract:

    This special issue of the International Journal of Strategic Communication came about quite serendipitously. The research presented in the three articles was initiated independent of each other and the papers were reviewed and presented at different conferences. When the two editors of the journal one day informally shared the results of their research, they realized that, collectively, they had data on Communication practice from 48 countries on three continents. We decided to present this in order to give a broad picture on the diversity and core aspects of Strategic Communication around the world. We hope that these studies will further research and theory building in Strategic Communication on a broad scale.

  • Institutionalizing Strategic Communication: Theoretical Analysis and Empirical Evidence
    International Journal of Strategic Communication, 2009
    Co-Authors: Ansgar Zerfass
    Abstract:

    This issue of the International Journal of Strategic Communication explores the potential of institutional theories for the field of Strategic Communication. However, it cannot be taken for granted that Communication is inevitably rooted in the heart of modern organizations; the worldwide recession will have consequences for Strategic Communication. The approach of new institutionalism applied in this issue will provide a tool for analyzing the drivers behind the developments to come.

Carsten Bockstette - One of the best experts on this subject based on the ideXlab platform.

  • Taliban and Jihadist Terrorist Use of Strategic Communication
    Connections: The Quarterly Journal, 2020
    Co-Authors: Carsten Bockstette
    Abstract:

    For Taliban and Jihadist terrorists, Strategic Communication is a vital part of their asymmetrical war fighting campaign. As long as the Eastern Bloc existed, military conflicts were largely determined by the policy of the United States and the Soviet Union, and were therefore part of the larger East-West conflict. Since this symmetricalglobal conflict was decided in favor of the West, numerous asymmetrical conflicts have erupted around the globe. Terrorist actions, like the attack in Mumbai, India in November 2008, have become a worldwide menace. In particular, Islamic jihadist terrorism has spread beyond the borders of the regions in which it originated and has taken on a global dimension. The terrorist use of airliners as massive flying bombs in the attacks on New York and Washington on 11 September 2001 was a sad climax in this new dimension of asymmetrical conflicts. To offset this threat requires knowledge of what motivates, feeds, and sanctions jihadist terrorists and their followers. Research and analysis of the root causes and underlying conditions, motivators, and enablers of terrorism—including the propaganda strategies of terrorists—are vital to shaping appropriate countermeasures to the threat from Islamist terrorism. The complex set of interactions and dependencies between media and terrorism still need to be investigated more fully. In particular, further research is needed into the ways that terrorists utilize the Internet. One way to begin this investigation—and the approach this paper takes—is to study the Communication techniques that jihadists use according to the elements that are used to generate a Strategic Communication management plan. The theoretical terrorist Communication plan described in this essay shows that jihadist terrorists know how to apply Strategic Communication management techniques in disseminating their messages. The mass media, and especially the Internet, have become the key enablers and the main Strategic Communication assets for terrorists and have ensured them a favorable Communication asymmetry. With these assets, terrorists

  • jihadist terrorist use of Strategic Communication management techniques
    2008
    Co-Authors: Carsten Bockstette
    Abstract:

    Abstract : Research and analysis of the root causes and underlying conditions, motivators and enablers of terrorism including the agitation propaganda of jihadist terrorists are vital to shaping appropriate countermeasures to the threat from Islamic terrorism. The interaction and dependencies between media and terrorism are still to be fully investigated. Research gaps exist concerning the media effects of terrorism and its interaction therewith. In particular, the utilization of the Internet by terrorists needs further research. One way to begin this investigation, the approach this paper takes, is to look at the jihadist use of Strategic Communication management techniques according to the elements that are used to generate a Strategic Communication management plan. The theoretical jihadist terrorist Communication plan described in this paper shows that the jihadist terrorist know how to apply Strategic Communication management techniques. The mass media and especially the Internet have become the key enablers and the main Strategic Communication assets for terrorists and have ensured them a favorable Communication asymmetry.

Jeanne Hagenbach - One of the best experts on this subject based on the ideXlab platform.

  • Strategic Communication networks
    The Review of Economic Studies, 2009
    Co-Authors: Jeanne Hagenbach, Frederic Koessler
    Abstract:

    We consider situations in which every agent would like to take an action that is coordinated with those of others, as well as close to a common state of nature, with the ideal proximity to that state varying across agents. Before this coordination game is played, agents decide to whom they reveal their private information about the state. The information transmission occurring in the cheap-talk Communication stage is characterized by a Strategic Communication network whose links represent truthful information transmission. In equilibrium, whether Communication takes place between two agents depends not only on the conflict of interest between these agents, but also on the number and preferences of the other agents with whom they communicate. In particular, Communication to a large group of recipients may be feasible even though Communication to a small subset of that group may not be. We show that agents who are more central in terms of preference tend to communicate more and to have a greater impact on decisions. Copyright , Wiley-Blackwell.

  • Strategic Communication networks
    Documents de travail du Centre d'Economie de la Sorbonne, 2009
    Co-Authors: Jeanne Hagenbach, Frederic Koessler
    Abstract:

    In this paper, we consider situations in which individuals want to choose an action close to others' actions as well as close to a payoff relevant state of nature with the ideal proximity to the common state varying across the agents. Before this coordination game with heterogeneous preferences is played, a cheap talk Communication stage is offered to players who decide to whom they reveal the private information they hold about the state. The Strategic information transmission taking place in the Communication stage is characterized by a Strategic Communication network. We provide a direct link between players' preferences and the Strategic Communication network emerging at equilibrium, depending on the strength of the coordination motive and the prior information structure. Equilibrium Strategic Communication networks are characterized in a very tractable way and compared in term of efficiency. In general, a maximal Strategic Communication network may not exist and Communication networks cannot be ordered in the sense of Pareto. However, expected social welfare always increases when the Communication network expands. Strategic information transmission can be improved when group or public Communication is allowed, and/or when information is certifiable.

Frederic Koessler - One of the best experts on this subject based on the ideXlab platform.

  • Strategic Communication networks
    The Review of Economic Studies, 2009
    Co-Authors: Jeanne Hagenbach, Frederic Koessler
    Abstract:

    We consider situations in which every agent would like to take an action that is coordinated with those of others, as well as close to a common state of nature, with the ideal proximity to that state varying across agents. Before this coordination game is played, agents decide to whom they reveal their private information about the state. The information transmission occurring in the cheap-talk Communication stage is characterized by a Strategic Communication network whose links represent truthful information transmission. In equilibrium, whether Communication takes place between two agents depends not only on the conflict of interest between these agents, but also on the number and preferences of the other agents with whom they communicate. In particular, Communication to a large group of recipients may be feasible even though Communication to a small subset of that group may not be. We show that agents who are more central in terms of preference tend to communicate more and to have a greater impact on decisions. Copyright , Wiley-Blackwell.

  • Strategic Communication networks
    Documents de travail du Centre d'Economie de la Sorbonne, 2009
    Co-Authors: Jeanne Hagenbach, Frederic Koessler
    Abstract:

    In this paper, we consider situations in which individuals want to choose an action close to others' actions as well as close to a payoff relevant state of nature with the ideal proximity to the common state varying across the agents. Before this coordination game with heterogeneous preferences is played, a cheap talk Communication stage is offered to players who decide to whom they reveal the private information they hold about the state. The Strategic information transmission taking place in the Communication stage is characterized by a Strategic Communication network. We provide a direct link between players' preferences and the Strategic Communication network emerging at equilibrium, depending on the strength of the coordination motive and the prior information structure. Equilibrium Strategic Communication networks are characterized in a very tractable way and compared in term of efficiency. In general, a maximal Strategic Communication network may not exist and Communication networks cannot be ordered in the sense of Pareto. However, expected social welfare always increases when the Communication network expands. Strategic information transmission can be improved when group or public Communication is allowed, and/or when information is certifiable.

Michelle Shumate - One of the best experts on this subject based on the ideXlab platform.