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Mitchell Ross - One of the best experts on this subject based on the ideXlab platform.
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come on higher ed get with the programme a study of market orientation in international Student Recruitment
Educational Review, 2013Co-Authors: Mitchell Ross, Debra Ann Grace, Wei Diane ShaoAbstract:This paper investigates higher education (HE) Student Recruitment practices from the standpoint of market orientation. By adopting the well-established market orientation framework of Narver and Slater [1990, The effect of a market orientation on a business profitability. Journal of Marketing 54, no. 4: 20–35], we examine the extent to which individual market orientation components are reflected in the strategies adopted by international Student Recruitment (ISR) departments in Australian HE institutions and how these, in turn, influence ISR performance. The analysis of data collected from ISR practitioners, via online survey, suggests a number of important theoretical and practical implications and strong recommendations for further research in this area.
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Come on higher ed … get with the programme! A study of market orientation in international Student Recruitment
Educational Review, 2013Co-Authors: Mitchell Ross, Debra Ann Grace, Wei Diane ShaoAbstract:This paper investigates higher education (HE) Student Recruitment practices from the standpoint of market orientation. By adopting the well-established market orientation framework of Narver and Slater [1990, The effect of a market orientation on a business profitability. Journal of Marketing 54, no. 4: 20–35], we examine the extent to which individual market orientation components are reflected in the strategies adopted by international Student Recruitment (ISR) departments in Australian HE institutions and how these, in turn, influence ISR performance. The analysis of data collected from ISR practitioners, via online survey, suggests a number of important theoretical and practical implications and strong recommendations for further research in this area.
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Exploring the international Student Recruitment industry through the Strategic Orientation Performance Model
Journal of Marketing Management, 2012Co-Authors: Mitchell Ross, Debra Ann GraceAbstract:Abstract International education is an important, and expanding, global industry. However, much remains unknown about the international Student Recruitment (ISR) industry, its key variables, and its performance outcomes. This study addresses this lack of understanding by developing and empirically testing a conceptual model that investigates ISR performance indicators. The Strategic Orientation Performance (SOP) Model is proposed as an investigative framework. The model is a conceptual representation of the relationships proposed to exist between market orientation, learning orientation, innovativeness, perceived external market effects, and perceived organisational performance. The study adopted a quantitative methodology using a self-administered questionnaire delivered to ISR practitioners via e-mail. Analysis, via partial least squares (PLS), provided support for the SOP Model in the ISR context. The SOP Model extends previous orientation-performance models. Additionally, within a discordant body of m...
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Exploring Educational Institutions' Orientation in Relation to International Student Recruitment Performance: The Strategic Orientation Performance (SOP) Model
2009Co-Authors: Mitchell RossAbstract:International education is an important, and expanding, global industry. However, much remains unknown about the international Student Recruitment industry, its key variables and its performance outcomes. This study addresses this lack of understanding. The research objectives of this study seek to enhance the current theoretical understanding of performance by initially investigating its relationship with market orientation and learning orientation. Secondly, the study seeks to investigate international Student Recruitment marketing within educational institutions to determine the relevance of these constructs and to determine the extent to which market orientation, learning orientation and innovativeness influence performance. Thirdly, the study seeks to investigate how the relationship between market orientation, learning orientation and performance differs across educational sectors and international Student Recruitment (ISR) marketing strategy types. In doing so, prominent strategy typologies are considered for their suitability as an investigative framework to explore ISR marketing strategies within educational institutions. As a result, the Value Discipline typology (Treacy & Wiersema, 1993, 1995) is found to be the most appropriate for this study due to its emphasis on value, rather than profitability or market share. Much of the literature investigating international education focuses on either Student choice or Student perception. A small body of empirical marketing literature pertaining to educational institutions is found within the literature. For example, within the international education domain, researchers have investigated marketing strategy (Elkin, Farnsworth, & Templer, 2008) and its relationship with performance (Mazzarol & Soutar, 2008) as well as the management of international Student Recruitment (Ross, Heaney, & Cooper, 2007). A strong positive relationship between market orientation and institutional performance is found within the university sector (Caruana, Ramaseshan, & Ewing, 1998; Hammond, Webster, & Harmon, 2006) although similar studies are not identified within other education sectors (Oplatka & Hemsley-Brown, 2007). Despite calls to understand the importance of learning orientation within the education sector (Austin & Harkins, 2008), the potential benefits of learning orientation to the sector are not yet known (Imants, 2003; Thomas & Allen, 2006). Based on the collective findings from previous studies and considering the relationships between market and learning orientations, innovativeness and performance, the Strategic Orientation Performance (SOP) Model is proposed as a conceptual investigative framework. The SOP Model is a conceptual representation of the relationships proposed to exist between the constructs, market orientation, learning orientation, innovativeness (ISR), perceived external market effects and perceived organisational performance. The study adopted a quantitative methodology using a self-administered questionnaire delivered to respondents via email. The construction of the questionnaire followed a sequential process which involved adapting and pretesting existing scales to ensure the development of a psychometrically sound survey instrument. Data collection resulted in the gathering of 302 surveys appropriate for use in the analysis. Analysis included a number of statistical procedures such as correlation analysis, exploratory factor analysis, reliability analysis and Partial Least Squares (PLS) analysis. Overall, the findings provided support for the proposed SOP Model. However, significant differences were found across different strategy types and education sectors. The SOP Model extends previous orientation-performance models and enhances the relevance and applicability of this type of model across a wide variety of both profit and not-for-profit contexts. The previously unidentified marketing strategy, entrenched isolation, emerged during the study thus extending the Value Discipline strategy typology. This typology was validated as a means of identifying the prevailing market strategy within services. Lastly, within a discordant body of market orientation literature, this study aligns with one of the dominant paradigms and, thereby, provides a strong impetus for further research. Furthermore, future research will benefit significantly through the use of the SOP Model as a solid foundation for further discovery in this important research domain.
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Institutional and Managerial Factors Affecting International Student Recruitment Management
International Journal of Educational Management, 2007Co-Authors: Mitchell Ross, Joo-gim Heaney, Maxine CooperAbstract:Purpose – The purpose of this paper is to investigate international Student Recruitment from an institutional perspective and to consider institutional factors that may affect Recruitment.Design/methodology/approach – A qualitative study is undertaken in which education marketing practitioners are interviewed regarding aspects of international Student Recruitment at their institutions. Interview data are analysed by NVivo and categorized into four institutional factors: marketing department size, employee qualifications, institutional recruiting experience, and institutional focus.Findings – Differences are found to exist between universities and secondary schools in terms of their current international education Recruitment practices. The percentage of international Student cohort appears to be largely responsible for sectoral differences.Research limitations/implications – Findings presented are from a sample of secondary schools and universities in Australia and New Zealand. Further research is require...
Debra Ann Grace - One of the best experts on this subject based on the ideXlab platform.
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come on higher ed get with the programme a study of market orientation in international Student Recruitment
Educational Review, 2013Co-Authors: Mitchell Ross, Debra Ann Grace, Wei Diane ShaoAbstract:This paper investigates higher education (HE) Student Recruitment practices from the standpoint of market orientation. By adopting the well-established market orientation framework of Narver and Slater [1990, The effect of a market orientation on a business profitability. Journal of Marketing 54, no. 4: 20–35], we examine the extent to which individual market orientation components are reflected in the strategies adopted by international Student Recruitment (ISR) departments in Australian HE institutions and how these, in turn, influence ISR performance. The analysis of data collected from ISR practitioners, via online survey, suggests a number of important theoretical and practical implications and strong recommendations for further research in this area.
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Come on higher ed … get with the programme! A study of market orientation in international Student Recruitment
Educational Review, 2013Co-Authors: Mitchell Ross, Debra Ann Grace, Wei Diane ShaoAbstract:This paper investigates higher education (HE) Student Recruitment practices from the standpoint of market orientation. By adopting the well-established market orientation framework of Narver and Slater [1990, The effect of a market orientation on a business profitability. Journal of Marketing 54, no. 4: 20–35], we examine the extent to which individual market orientation components are reflected in the strategies adopted by international Student Recruitment (ISR) departments in Australian HE institutions and how these, in turn, influence ISR performance. The analysis of data collected from ISR practitioners, via online survey, suggests a number of important theoretical and practical implications and strong recommendations for further research in this area.
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Exploring the international Student Recruitment industry through the Strategic Orientation Performance Model
Journal of Marketing Management, 2012Co-Authors: Mitchell Ross, Debra Ann GraceAbstract:Abstract International education is an important, and expanding, global industry. However, much remains unknown about the international Student Recruitment (ISR) industry, its key variables, and its performance outcomes. This study addresses this lack of understanding by developing and empirically testing a conceptual model that investigates ISR performance indicators. The Strategic Orientation Performance (SOP) Model is proposed as an investigative framework. The model is a conceptual representation of the relationships proposed to exist between market orientation, learning orientation, innovativeness, perceived external market effects, and perceived organisational performance. The study adopted a quantitative methodology using a self-administered questionnaire delivered to ISR practitioners via e-mail. Analysis, via partial least squares (PLS), provided support for the SOP Model in the ISR context. The SOP Model extends previous orientation-performance models. Additionally, within a discordant body of m...
Marshall H. Chin - One of the best experts on this subject based on the ideXlab platform.
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Improving Underrepresented Minority Medical Student Recruitment with Health Disparities Curriculum
Journal of General Internal Medicine, 2010Co-Authors: Monica B. Vela, Karen E. Kim, Hui Tang, Marshall H. ChinAbstract:BACKGROUND Diversity improves all Students’ academic experiences and their abilities to work with patients from differing backgrounds. Little is known about what makes minority Students select one medical school over another. PURPOSE To measure the impact of the existence of a health disparities course in the medical school curriculum on Recruitment of underrepresented minority (URM) college Students to the University of Chicago Pritzker School of Medicine. METHODS All medical school applicants interviewed in academic years 2007 and 2008 at the University of Chicago Pritzker School of Medicine (PSOM) attended an orientation that detailed a required health care disparities curriculum introduced in 2006. Matriculants completed a precourse survey measuring the impact of the existence of the course on their decision to attend PSOM. URM was defined by the American Association of Medical Colleges as Black, American Indian/Alaskan Native, Native Hawaiian, Mexican American, and Mainland Puerto Rican. RESULTS Precourse survey responses were 100% and 96% for entering classes of 2007 and 2008, respectively. Among those Students reporting knowledge of the course (128/210, 61%), URM Students (27/37, 73%) were more likely than non-URM Students (38/91, 42%) to report that knowledge of the existence of the course influenced their decision to attend PSOM (p = 0.002). Analysis of qualitative responses revealed that Students felt that the curriculum gave the school a reputation for placing importance on health disparities and social justice issues. URM Student enrollment at PSOM, which had remained stable from years 2005 and 2006 at 12% and 11% of the total incoming classes, respectively, increased to 22% of the total class size in 2007 (p = 0.03) and 19 percent in 2008. CONCLUSION The required health disparities course may have contributed to the increased enrollment of URM Students at PSOM in 2007 and 2008.
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improving underrepresented minority medical Student Recruitment with health disparities curriculum
Journal of General Internal Medicine, 2010Co-Authors: Monica B. Vela, Karen E. Kim, Hui Tang, Marshall H. ChinAbstract:BACKGROUND Diversity improves all Students’ academic experiences and their abilities to work with patients from differing backgrounds. Little is known about what makes minority Students select one medical school over another.
Wei Diane Shao - One of the best experts on this subject based on the ideXlab platform.
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come on higher ed get with the programme a study of market orientation in international Student Recruitment
Educational Review, 2013Co-Authors: Mitchell Ross, Debra Ann Grace, Wei Diane ShaoAbstract:This paper investigates higher education (HE) Student Recruitment practices from the standpoint of market orientation. By adopting the well-established market orientation framework of Narver and Slater [1990, The effect of a market orientation on a business profitability. Journal of Marketing 54, no. 4: 20–35], we examine the extent to which individual market orientation components are reflected in the strategies adopted by international Student Recruitment (ISR) departments in Australian HE institutions and how these, in turn, influence ISR performance. The analysis of data collected from ISR practitioners, via online survey, suggests a number of important theoretical and practical implications and strong recommendations for further research in this area.
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Come on higher ed … get with the programme! A study of market orientation in international Student Recruitment
Educational Review, 2013Co-Authors: Mitchell Ross, Debra Ann Grace, Wei Diane ShaoAbstract:This paper investigates higher education (HE) Student Recruitment practices from the standpoint of market orientation. By adopting the well-established market orientation framework of Narver and Slater [1990, The effect of a market orientation on a business profitability. Journal of Marketing 54, no. 4: 20–35], we examine the extent to which individual market orientation components are reflected in the strategies adopted by international Student Recruitment (ISR) departments in Australian HE institutions and how these, in turn, influence ISR performance. The analysis of data collected from ISR practitioners, via online survey, suggests a number of important theoretical and practical implications and strong recommendations for further research in this area.
Monica B. Vela - One of the best experts on this subject based on the ideXlab platform.
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Improving Underrepresented Minority Medical Student Recruitment with Health Disparities Curriculum
Journal of General Internal Medicine, 2010Co-Authors: Monica B. Vela, Karen E. Kim, Hui Tang, Marshall H. ChinAbstract:BACKGROUND Diversity improves all Students’ academic experiences and their abilities to work with patients from differing backgrounds. Little is known about what makes minority Students select one medical school over another. PURPOSE To measure the impact of the existence of a health disparities course in the medical school curriculum on Recruitment of underrepresented minority (URM) college Students to the University of Chicago Pritzker School of Medicine. METHODS All medical school applicants interviewed in academic years 2007 and 2008 at the University of Chicago Pritzker School of Medicine (PSOM) attended an orientation that detailed a required health care disparities curriculum introduced in 2006. Matriculants completed a precourse survey measuring the impact of the existence of the course on their decision to attend PSOM. URM was defined by the American Association of Medical Colleges as Black, American Indian/Alaskan Native, Native Hawaiian, Mexican American, and Mainland Puerto Rican. RESULTS Precourse survey responses were 100% and 96% for entering classes of 2007 and 2008, respectively. Among those Students reporting knowledge of the course (128/210, 61%), URM Students (27/37, 73%) were more likely than non-URM Students (38/91, 42%) to report that knowledge of the existence of the course influenced their decision to attend PSOM (p = 0.002). Analysis of qualitative responses revealed that Students felt that the curriculum gave the school a reputation for placing importance on health disparities and social justice issues. URM Student enrollment at PSOM, which had remained stable from years 2005 and 2006 at 12% and 11% of the total incoming classes, respectively, increased to 22% of the total class size in 2007 (p = 0.03) and 19 percent in 2008. CONCLUSION The required health disparities course may have contributed to the increased enrollment of URM Students at PSOM in 2007 and 2008.
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improving underrepresented minority medical Student Recruitment with health disparities curriculum
Journal of General Internal Medicine, 2010Co-Authors: Monica B. Vela, Karen E. Kim, Hui Tang, Marshall H. ChinAbstract:BACKGROUND Diversity improves all Students’ academic experiences and their abilities to work with patients from differing backgrounds. Little is known about what makes minority Students select one medical school over another.
