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Boonyarat Phadermrod - One of the best experts on this subject based on the ideXlab platform.

  • Mining survey data for SWOT Analysis
    2016
    Co-Authors: Boonyarat Phadermrod
    Abstract:

    Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis is one of the most important tools for strategic planning. The traditional method of conducting SWOT Analysis does not prioritize and is likely to hold subjective views that may result in an improper strategic action. Accordingly, this research exploits Importance-Performance Analysis (IPA), a technique for measuring customers’ satisfaction based on survey data, to systematically generate prioritized SWOT factors based on customers’ perspectives which in turn produces more accurate information for strategic planning. This proposed approach is called IPA based SWOT Analysis and its development issues discussed in this report are: (1) selecting a technique for measuring importance which is one of the two main aspects of IPA since currently there are no well-established approaches for measuring importance; and (2) identifying opportunities and threats since only strengths and weaknesses can be inferred from the IPA result. The first issue is addressed by conducting an empirical comparison to analyse the performance of various techniques for measuring importance. Specifically, this thesis considers two data mining techniques namely Naive Bayes and Bayesian Networks for measuring importance and compares their performance with other techniques namely Multiple Linear Regressions, Ordinal Logistic Regression and Back Propagation Neural Networks that have been used to derive the importance from the survey data. The comparison result measured against the evaluation metrics suggests that Multiple Linear Regressions is the most suitable technique for measuring importance. Regarding the second issue, opportunities and threats were identified by comparing the IPA result of the target organisation with that of its competitor. Through the use of IPA based SWOT Analysis, it is expected that an organisation can efficiently formulate strategic planning as the SWOT factors that should be maintained or improved can be clearly identified based on customers’ viewpoints. The application of the IPA based SWOT Analysis was illustrated and evaluated through a case study of Higher Education Institutions in Thailand. The evaluation results showed that SWOT Analysis of the case study has a high face validity and its quality is considered acceptable, thereby demonstrating the validity of this study. Although the application of IPA based SWOT Analysis was illustrated in the specific field, it can be argued that IPA based SWOT Analysis can be used widely in the other business areas where SWOT Analysis has been seen to be applicable and the customer satisfaction surveys are generally conducted.

  • importance performance Analysis based SWOT Analysis
    International Journal of Information Management, 2016
    Co-Authors: Boonyarat Phadermrod, Richard Crowder, Gary Wills
    Abstract:

    SWOT Analysis, a commonly used tool for strategic planning, is traditionally a form of brainstorming. Hence, it has been criticised that it is likely to hold subjective views of the individuals who participate in a brainstorming session and that SWOT factors are not prioritized by their significance thus it may result in an improper strategic action. While most studies of SWOT Analysis have only focused on solving these shortcomings separately, this study offers an approach to diminish both shortcomings by applying Importance-Performance Analysis (IPA) to identify SWOT based on customer satisfaction surveys which produces prioritized SWOT corresponding to the customers’ perception. Through the use of IPA based SWOT Analysis, it is expected that a organisation can efficiently formulate strategic planning as the SWOT factors that should be maintained or improved can be clearly identified based on customers’ viewpoints. The application of the IPA based SWOT Analysis was illustrated and evaluated through a case study of Higher Education Institutions in Thailand. The evaluation results showed that SWOT Analysis of the case study accurately reflected the organisation's situations thereby demonstrating the validity of this study.

  • ICEBE - Developing SWOT Analysis from Customer Satisfaction Surveys
    2014 IEEE 11th International Conference on e-Business Engineering, 2014
    Co-Authors: Boonyarat Phadermrod, Richard Crowder, Gary Wills
    Abstract:

    Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis is one of the most commonly used tools for strategic planning. It helps organizations gain a better insight of their internal and external business environment when making strategic plans and decisions. Although SWOT Analysis has been widely accepted as a tool for strategic planning, the traditional method of conducting SWOT Analysis does not prioritize and is likely to hold subjective views that may result in an improper strategic action. One way to make better use of the SWOT framework is to take the customer's perspective in to account which helps the companies to ensure that their perceived capabilities are also recognized and valued by their customer. This work proposes a combination of Back Propagation Neural Network based Importance-Performance Analysis (BPNN-IPA) and SWOT Analysis. The 'Importance' is derived by applying BPNN on a customer satisfaction survey and 'Performance' is computed as the mean value of customer's satisfaction rating. The intersection of these two components creates a two-dimensional matrix termed, IPA matrix, which can be identified as strengths and weaknesses of the company. Base on the same principle, opportunities and threats are obtained through the IPA matrix of the company's competitor. The BPNN-IPA yields significant improvement in estimating of attribute importance compared to conventional IPA and regression-based IPA approach, thereby generating effective SWOT Analysis. It is expected that this approach will provide more accurate information for strategic planning as it generates prioritized SWOT factors based on the customer's perception.

  • Developing SWOT Analysis from Customer Satisfaction Surveys
    2014 IEEE 11th International Conference on e-Business Engineering, 2014
    Co-Authors: Boonyarat Phadermrod, Richard M. Crowder, Gary B. Wills
    Abstract:

    Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis is one of the most commonly used tools for strategic planning. It helps organizations gain a better insight of their internal and external business environment when making strategic plans and decisions. Although SWOT Analysis has been widely accepted as a tool for strategic planning, the traditional method of conducting SWOT Analysis does not prioritize and is likely to hold subjective views that may result in an improper strategic action. One way to make better use of the SWOT framework is to take the customer's perspective in to account which helps the companies to ensure that their perceived capabilities are also recognized and valued by their customer. This work proposes a combination of Back Propagation Neural Network based Importance-Performance Analysis (BPNN-IPA) and SWOT Analysis. The 'Importance' is derived by applying BPNN on a customer satisfaction survey and 'Performance' is computed as the mean value of customer's satisfaction rating. The intersection of these two components creates a two-dimensional matrix termed, IPA matrix, which can be identified as strengths and weaknesses of the company. Base on the same principle, opportunities and threats are obtained through the IPA matrix of the company's competitor. The BPNN-IPA yields significant improvement in estimating of attribute importance compared to conventional IPA and regression-based IPA approach, thereby generating effective SWOT Analysis. It is expected that this approach will provide more accurate information for strategic planning as it generates prioritized SWOT factors based on the customer's perception.

Robert G. Dyson - One of the best experts on this subject based on the ideXlab platform.

Gary Wills - One of the best experts on this subject based on the ideXlab platform.

  • importance performance Analysis based SWOT Analysis
    International Journal of Information Management, 2016
    Co-Authors: Boonyarat Phadermrod, Richard Crowder, Gary Wills
    Abstract:

    SWOT Analysis, a commonly used tool for strategic planning, is traditionally a form of brainstorming. Hence, it has been criticised that it is likely to hold subjective views of the individuals who participate in a brainstorming session and that SWOT factors are not prioritized by their significance thus it may result in an improper strategic action. While most studies of SWOT Analysis have only focused on solving these shortcomings separately, this study offers an approach to diminish both shortcomings by applying Importance-Performance Analysis (IPA) to identify SWOT based on customer satisfaction surveys which produces prioritized SWOT corresponding to the customers’ perception. Through the use of IPA based SWOT Analysis, it is expected that a organisation can efficiently formulate strategic planning as the SWOT factors that should be maintained or improved can be clearly identified based on customers’ viewpoints. The application of the IPA based SWOT Analysis was illustrated and evaluated through a case study of Higher Education Institutions in Thailand. The evaluation results showed that SWOT Analysis of the case study accurately reflected the organisation's situations thereby demonstrating the validity of this study.

  • ICEBE - Developing SWOT Analysis from Customer Satisfaction Surveys
    2014 IEEE 11th International Conference on e-Business Engineering, 2014
    Co-Authors: Boonyarat Phadermrod, Richard Crowder, Gary Wills
    Abstract:

    Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis is one of the most commonly used tools for strategic planning. It helps organizations gain a better insight of their internal and external business environment when making strategic plans and decisions. Although SWOT Analysis has been widely accepted as a tool for strategic planning, the traditional method of conducting SWOT Analysis does not prioritize and is likely to hold subjective views that may result in an improper strategic action. One way to make better use of the SWOT framework is to take the customer's perspective in to account which helps the companies to ensure that their perceived capabilities are also recognized and valued by their customer. This work proposes a combination of Back Propagation Neural Network based Importance-Performance Analysis (BPNN-IPA) and SWOT Analysis. The 'Importance' is derived by applying BPNN on a customer satisfaction survey and 'Performance' is computed as the mean value of customer's satisfaction rating. The intersection of these two components creates a two-dimensional matrix termed, IPA matrix, which can be identified as strengths and weaknesses of the company. Base on the same principle, opportunities and threats are obtained through the IPA matrix of the company's competitor. The BPNN-IPA yields significant improvement in estimating of attribute importance compared to conventional IPA and regression-based IPA approach, thereby generating effective SWOT Analysis. It is expected that this approach will provide more accurate information for strategic planning as it generates prioritized SWOT factors based on the customer's perception.

Gary B. Wills - One of the best experts on this subject based on the ideXlab platform.

  • Developing SWOT Analysis from Customer Satisfaction Surveys
    2014 IEEE 11th International Conference on e-Business Engineering, 2014
    Co-Authors: Boonyarat Phadermrod, Richard M. Crowder, Gary B. Wills
    Abstract:

    Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis is one of the most commonly used tools for strategic planning. It helps organizations gain a better insight of their internal and external business environment when making strategic plans and decisions. Although SWOT Analysis has been widely accepted as a tool for strategic planning, the traditional method of conducting SWOT Analysis does not prioritize and is likely to hold subjective views that may result in an improper strategic action. One way to make better use of the SWOT framework is to take the customer's perspective in to account which helps the companies to ensure that their perceived capabilities are also recognized and valued by their customer. This work proposes a combination of Back Propagation Neural Network based Importance-Performance Analysis (BPNN-IPA) and SWOT Analysis. The 'Importance' is derived by applying BPNN on a customer satisfaction survey and 'Performance' is computed as the mean value of customer's satisfaction rating. The intersection of these two components creates a two-dimensional matrix termed, IPA matrix, which can be identified as strengths and weaknesses of the company. Base on the same principle, opportunities and threats are obtained through the IPA matrix of the company's competitor. The BPNN-IPA yields significant improvement in estimating of attribute importance compared to conventional IPA and regression-based IPA approach, thereby generating effective SWOT Analysis. It is expected that this approach will provide more accurate information for strategic planning as it generates prioritized SWOT factors based on the customer's perception.

M Yuan - One of the best experts on this subject based on the ideXlab platform.

  • SWOT Analysis in urban strategic planning application and innovation
    City Planning Review, 2007
    Co-Authors: M Yuan
    Abstract:

    SWOT Analysis, which mainly analyzes the strengths, weaknesses, opportunities and threats of target object or place, is a useful method in strategic planning and research. It has been widely applied in the fields of land-resource planning, urban strategy planning, tourism planning, etc. This paper, by paraphrasing the target, process and contents of the SWOT Analysis, discusses the function of the method and corresponding Analysis mode in urban planning especially urban development strategy study with Urban Development Strategy Consultation Study of Ya’an as a case.