The Experts below are selected from a list of 33675 Experts worldwide ranked by ideXlab platform
David Waterman - One of the best experts on this subject based on the ideXlab platform.
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broadcasters vs mvpds economic effects of digital transition on Television Program supply
2010Co-Authors: David Waterman, Sangyong HanAbstract:Purpose – Although FCC policy has mostly focused on broadcasters, the digital transition of Television has involved a number of other players, notably cable Television, DBS, and other multi‐channel video providers (MVPDs). What have been the economic effects of this transition on these various industry players and on viewers? The paper aims to answer this question.Design/methodology/approach – This paper assembles an historical database to compare changes over time in consumer spending, Television advertising revenue and related economic data extending back to the 1950s.Findings – The authors show that non‐broadcast suppliers of TV Programming, especially cable operators, have been able to take much greater economic advantage of the digital Television transition than have broadcasters. Cable and DBS systems have used digital technology to greatly expand the amount of Programming available and to more efficiently price discriminate on the basis of Program quality – including the direct sale to consumers of...
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broadcasters vs mvpds economic effects of digital transition on Television Program supply
2009Co-Authors: David Waterman, Sangyong HanAbstract:Although FCC policy has mostly focused on broadcasters, the digital transition of Television has involved a variety of other players, notably cable Television, DBS, and other multi-channel video providers (MVPDs). We assemble an historical database of consumer spending, advertising revenue and related data to argue that non-broadcast suppliers of TV Programming, especially cable operators, have been able to take much greater economic advantage of the digital Television transition than have broadcasters. Cable and DBS systems have used digital technology to greatly expand the amount of Programming available and to more efficiently price discriminate on the basis of Program quality—including the direct sale to consumers of broadcast and other HD Programming. The result has been rapidly raising cable and DBS revenues since the mid-1990s, and a general shift from advertiser to direct payment support for Television services. Overall, digital transition has enhanced the economic viability of cable and DBS delivery, and decreased that of broadcasting. It is evident that consumers have much higher quality and variety of Programming available as a result, though usually at higher prices. In conclusion, we speculate on the effects of emerging Internet video services.
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the economics of Television Program production and trade in far east asia
1994Co-Authors: David Waterman, Everett M RogersAbstract:An analysis of Programming on 34 national broadcast Television networks in nine Far East Asian countries shows that in countries that are wealthier and/or that devote relatively large proportions of their gross domestic product (GDP) to broadcast media, larger percentages of TV Program hours are domestically produced, particularly drama Programs. A main suggestion of our analysis is that in Far East Asia the economic impact of new video media development on domestic production industries and on public Television systems will be less than has been experienced in Western Europe.
Sangyong Han - One of the best experts on this subject based on the ideXlab platform.
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broadcasters vs mvpds economic effects of digital transition on Television Program supply
2010Co-Authors: David Waterman, Sangyong HanAbstract:Purpose – Although FCC policy has mostly focused on broadcasters, the digital transition of Television has involved a number of other players, notably cable Television, DBS, and other multi‐channel video providers (MVPDs). What have been the economic effects of this transition on these various industry players and on viewers? The paper aims to answer this question.Design/methodology/approach – This paper assembles an historical database to compare changes over time in consumer spending, Television advertising revenue and related economic data extending back to the 1950s.Findings – The authors show that non‐broadcast suppliers of TV Programming, especially cable operators, have been able to take much greater economic advantage of the digital Television transition than have broadcasters. Cable and DBS systems have used digital technology to greatly expand the amount of Programming available and to more efficiently price discriminate on the basis of Program quality – including the direct sale to consumers of...
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broadcasters vs mvpds economic effects of digital transition on Television Program supply
2009Co-Authors: David Waterman, Sangyong HanAbstract:Although FCC policy has mostly focused on broadcasters, the digital transition of Television has involved a variety of other players, notably cable Television, DBS, and other multi-channel video providers (MVPDs). We assemble an historical database of consumer spending, advertising revenue and related data to argue that non-broadcast suppliers of TV Programming, especially cable operators, have been able to take much greater economic advantage of the digital Television transition than have broadcasters. Cable and DBS systems have used digital technology to greatly expand the amount of Programming available and to more efficiently price discriminate on the basis of Program quality—including the direct sale to consumers of broadcast and other HD Programming. The result has been rapidly raising cable and DBS revenues since the mid-1990s, and a general shift from advertiser to direct payment support for Television services. Overall, digital transition has enhanced the economic viability of cable and DBS delivery, and decreased that of broadcasting. It is evident that consumers have much higher quality and variety of Programming available as a result, though usually at higher prices. In conclusion, we speculate on the effects of emerging Internet video services.
Kahlil King - One of the best experts on this subject based on the ideXlab platform.
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perceived realism and twitter use are associated with increased acceptance of cosmetic surgery among those watching reality Television cosmetic surgery Programs
2014Co-Authors: Joshua Fogel, Kahlil KingAbstract:BACKGROUND: Reality Television Programming is a popular type of Television Programming, and features shows about cosmetic surgery. Social media such as Facebook and Twitter are increasingly popular methods of sharing information. The authors surveyed college students to determine among those watching reality Television cosmetic surgery Programs whether perceived realism or social media use was associated with attitudes toward cosmetic surgery. METHODS: Participants (n=126) were surveyed about their reality Television cosmetic surgery Program viewing habits, their perception of the realism of reality Television Programming, and social media topics of Twitter and Facebook. Outcome variables were the Acceptance of Cosmetic Surgery Scales of social, intrapersonal, and consider. RESULTS: Perceived realism was significantly associated with increased scores on the Acceptance of Cosmetic Surgery Scale subscales of social (p=0.004), intrapersonal (p=0.03), and consider (p=0.03). Following a character from a reality Television Program on Twitter was significantly associated with increased social scores (p=0.04). There was no significant association of Facebook behavior with attitudes toward cosmetic surgery. CONCLUSIONS: Cosmetic plastic surgeons may benefit by advertising their services on cosmetic surgery reality Television Programs. These reality Television Programs portray cosmetic surgery in a positive manner, and viewers with increased perceived realism will be a potential receptive audience toward such advertising. Also, advertising cosmetic surgery services on Twitter feeds that discuss cosmetic surgery reality Television Programs would be potentially beneficial.
Patrick M Markey - One of the best experts on this subject based on the ideXlab platform.
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a correlational and experimental examination of reality Television viewing and interest in cosmetic surgery
2010Co-Authors: Charlotte N Markey, Patrick M MarkeyAbstract:Abstract Two studies are presented that examine the influence of media messages about cosmetic surgery on youths’ interest in altering their own physical appearance. In Study 1, 170 participants (59% female; M age = 19.77 years) completed surveys assessing their impression of reality Television shows featuring cosmetic surgery, appearance satisfaction, self-esteem, and their interest in cosmetic surgery. Results indicated that participants who reported favorable impressions of reality Television shows featuring cosmetic surgery were more likely to indicate interest in pursuing surgery. One hundred and eighty-nine participants (51% female; M age = 19.84 years) completed Study 2. Approximately half of the participants were exposed to a Television message featuring a surgical make-over; the other half was exposed to a neutral message. Results indicated that participants who watched a Television Program about cosmetic surgery wanted to alter their own appearance using cosmetic surgery more than did participants who were not exposed to this Program.
William J Feltus - One of the best experts on this subject based on the ideXlab platform.
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separation by Television Program understanding the targeting of political advertising in presidential elections
2012Co-Authors: Travis N Ridout, Michael M Franz, Kenneth M Goldstein, William J FeltusAbstract:Although conventional wisdom suggests that imbalanced message flows are relatively rare in presidential campaigns, this view relies on the assumption that competing campaigns allocate their advertising similarly. In this research, we show that this assumption is false. We combine ad tracking data from the Wisconsin Advertising Project with a unique collection of survey data on the audience for various Program genres. Examining advertising in the 2000, 2004, and 2008 U.S. presidential races, we find that the Republican and Democratic candidates distributed their advertising differently across different Program genres, reaching different types of voters. A form of microtargeting has increasingly entered into the realm of political advertising buys. We find that who sees certain political ads is more nonrandom than scholars had previously thought, and we find that unbalanced message flows (a precondition for ad persuasion) are more prevalent than conventional wisdom has suggested.
