The Experts below are selected from a list of 546 Experts worldwide ranked by ideXlab platform
Amitava Chattopadhyay - One of the best experts on this subject based on the ideXlab platform.
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does your company have the right logo how and why circular and angular logo shapes influence brand attribute judgments
Journal of Consumer Research, 2016Co-Authors: Yuwei Jiang, Gerald J Gorn, Maria Galli, Amitava ChattopadhyayAbstract:Five experiments document that the mere circularity and angularity of a brand logo is powerful enough to affect perceptions of the attributes of a product or company. It is theorized and shown that circular- versus angular-logo shapes activate softness and hardness associations, respectively, and these concepts subsequently influence product/company attribute judgments through a resource-demanding imagery-generation process that utilizes the Visuospatial Sketchpad component of working memory. There are no logo shape effects on attribute judgments when the Visuospatial Sketchpad component of working memory is constrained by irrelevant visual imagery, when people have a lower disposition to generate imagery when processing product information, and when the headline of the ad highlights a product attribute that differs from the inference drawn from the logo shape. Further, there are shape effects even when the shape is incidentally exposed beforehand using a priming technique rather than being a part of the logo itself, demonstrating the generalizability of our findings. When taken together, the results have implications for working memory, consumer imagery, and visual marketing.
Alan D Baddeley - One of the best experts on this subject based on the ideXlab platform.
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working memory thought and action
2007Co-Authors: Alan D BaddeleyAbstract:1. Introduction and overview 2. Why do we need a phonological loop? 3. The phonological loop: challenges and growing points 4. Visuospatial short-term memory 5. Imagery and the Visuospatial Sketchpad 6. Recency retrieval and the constant ratio rule 7. Fractionating the central executive 8. Long-term memory and the episodic buffer 9. Exploring the episodic buffer 10. Individual differences in working memory 11. What limits working memory span 12. Neuroimaging working memory 13. Working memory and social behaviour 14. Working memory and emotion I: fear and craving 15. Working memory and emotion II: depression and the well-springs of action 16. Working memory and consciousness 17. Multilevel control of action 18. Working memory in context: life, the universe and everything
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the multi component model of working memory explorations in experimental cognitive psychology
Neuroscience, 2006Co-Authors: Grega Repovs, Alan D BaddeleyAbstract:Abstract There are a number of ways one can hope to describe and explain cognitive abilities, each of them contributing a unique and valuable perspective. Cognitive psychology tries to develop and test functional accounts of cognitive systems that explain the capacities and properties of cognitive abilities as revealed by empirical data gathered by a range of behavioral experimental paradigms. Much of the research in the cognitive psychology of working memory has been strongly influenced by the multi-component model of working memory [Baddeley AD, Hitch GJ (1974) Working memory. In: Recent advances in learning and motivation, Vol. 8 (Bower GA, ed), pp 47–90. New York: Academic Press; Baddeley AD (1986) Working memory. Oxford, UK: Clarendon Press; Baddeley A. Working memory: Thought and action. Oxford: Oxford University Press, in press]. By expanding the notion of a passive short-term memory to an active system that provides the basis for complex cognitive abilities, the model has opened up numerous questions and new lines of research. In this paper we present the current revision of the multi-component model that encompasses a central executive, two unimodal storage systems: a phonological loop and a Visuospatial Sketchpad, and a further component, a multimodal store capable of integrating information into unitary episodic representations, termed episodic buffer. We review recent empirical data within experimental cognitive psychology that has shaped the development of the multicomponent model and the understanding of the capacities and properties of working memory. Research based largely on dual-task experimental designs and on neuropsychological evidence has yielded valuable information about the fractionation of working memory into independent stores and processes, the nature of representations in individual stores, the mechanisms of their maintenance and manipulation, the way the components of working memory relate to each other, and the role they play in other cognitive abilities. With many questions still open and new issues emerging, we believe that the multicomponent model will continue to stimulate research while providing a comprehensive functional description of working memory.
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working memory looking back and looking forward
Nature Reviews Neuroscience, 2003Co-Authors: Alan D BaddeleyAbstract:The concept of working memory proposes that a dedicated system maintains and stores information in the short term, and that this system underlies human thought processes. Current views of working memory involve a central executive and two storage systems: the phonological loop and the Visuospatial Sketchpad. Although this basic model was first proposed 30 years ago, it has continued to develop and to stimulate research and debate. The model and the most recent results are reviewed in this article.
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working memory and language an overview
Journal of Communication Disorders, 2003Co-Authors: Alan D BaddeleyAbstract:Abstract Working memory involves the temporary storage and manipulation of information that is assumed to be necessary for a wide range of complex cognitive activities. In 1974, Baddeley and Hitch proposed that it could be divided into three subsystems, one concerned with verbal and acoustic information, the phonological loop, a second, the Visuospatial Sketchpad providing its visual equivalent, while both are dependent upon a third attentionally-limited control system, the central executive. A fourth subsystem, the episodic buffer, has recently been proposed. These are described in turn, with particular reference to implications for both the normal processing of language, and its potential disorders. Learning outcomes The reader will be introduced to the concept of a multi-component working memory. Particular emphasis will be placed on the phonological loop component, and (a) its fractionation into a storage and processing component, (b) the neuropsychological evidence for this distinction, and (c) its implication for both native and second language learning. This will be followed by (d) a brief overview of the Visuospatial Sketchpad and its possible role in language, culminating in (e) discussion of the higher-level control functions of working memory which include (f) the central executive and its multi-dimensional storage system, the episodic buffer. An attempt throughout is made to link the model to its role in both normal and disordered language functions.
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working memory the multiple component model
1999Co-Authors: Alan D Baddeley, Robert H LogieAbstract:FIVE CENTRAL FEATURES OF THE MODEL (1) According to our view, working memory comprises multiple specialized components of cognition that allow humans to comprehend and mentally represent their immediate environment, to retain information about their immediate past experience, to support the acquisition of new knowledge, to solve problems, and to formulate, relate, and act on current goals. (2) These specialized components include both a supervisory system (the central executive) and specialized temporary memory systems, including a phonologically based store (the phonological loop) and a Visuospatial store (the Visuospatial Sketchpad). (3) The two specialized, temporary memory systems are used to actively maintain memory traces that overlap with those involved in perception via rehearsal mechanisms involved in speech production for the phonological loop and, possibly, preparations for action or image generation for the Visuospatial Sketchpad. (4) The central executive is involved in the control and regulation of the working memory system. It is considered to play various executive functions, such as coordinating the two slave systems, focusing and switching attention, and activating representations within longterm memory, but it is not involved in temporary storage. The central executive in principle may not be a unitary construct, and this issue is a main focus of current research within this framework. (5) This model is derived empirically from studies of healthy adults and children and of brain-damaged individuals, using a range of experimental methodologies. The model offers a useful framework to account for a wide range of empirical findings on working memory.
Yuwei Jiang - One of the best experts on this subject based on the ideXlab platform.
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does your company have the right logo how and why circular and angular logo shapes influence brand attribute judgments
Journal of Consumer Research, 2016Co-Authors: Yuwei Jiang, Gerald J Gorn, Maria Galli, Amitava ChattopadhyayAbstract:Five experiments document that the mere circularity and angularity of a brand logo is powerful enough to affect perceptions of the attributes of a product or company. It is theorized and shown that circular- versus angular-logo shapes activate softness and hardness associations, respectively, and these concepts subsequently influence product/company attribute judgments through a resource-demanding imagery-generation process that utilizes the Visuospatial Sketchpad component of working memory. There are no logo shape effects on attribute judgments when the Visuospatial Sketchpad component of working memory is constrained by irrelevant visual imagery, when people have a lower disposition to generate imagery when processing product information, and when the headline of the ad highlights a product attribute that differs from the inference drawn from the logo shape. Further, there are shape effects even when the shape is incidentally exposed beforehand using a priming technique rather than being a part of the logo itself, demonstrating the generalizability of our findings. When taken together, the results have implications for working memory, consumer imagery, and visual marketing.
Maria Galli - One of the best experts on this subject based on the ideXlab platform.
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does your company have the right logo how and why circular and angular logo shapes influence brand attribute judgments
Journal of Consumer Research, 2016Co-Authors: Yuwei Jiang, Gerald J Gorn, Maria Galli, Amitava ChattopadhyayAbstract:Five experiments document that the mere circularity and angularity of a brand logo is powerful enough to affect perceptions of the attributes of a product or company. It is theorized and shown that circular- versus angular-logo shapes activate softness and hardness associations, respectively, and these concepts subsequently influence product/company attribute judgments through a resource-demanding imagery-generation process that utilizes the Visuospatial Sketchpad component of working memory. There are no logo shape effects on attribute judgments when the Visuospatial Sketchpad component of working memory is constrained by irrelevant visual imagery, when people have a lower disposition to generate imagery when processing product information, and when the headline of the ad highlights a product attribute that differs from the inference drawn from the logo shape. Further, there are shape effects even when the shape is incidentally exposed beforehand using a priming technique rather than being a part of the logo itself, demonstrating the generalizability of our findings. When taken together, the results have implications for working memory, consumer imagery, and visual marketing.
Gerald J Gorn - One of the best experts on this subject based on the ideXlab platform.
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does your company have the right logo how and why circular and angular logo shapes influence brand attribute judgments
Journal of Consumer Research, 2016Co-Authors: Yuwei Jiang, Gerald J Gorn, Maria Galli, Amitava ChattopadhyayAbstract:Five experiments document that the mere circularity and angularity of a brand logo is powerful enough to affect perceptions of the attributes of a product or company. It is theorized and shown that circular- versus angular-logo shapes activate softness and hardness associations, respectively, and these concepts subsequently influence product/company attribute judgments through a resource-demanding imagery-generation process that utilizes the Visuospatial Sketchpad component of working memory. There are no logo shape effects on attribute judgments when the Visuospatial Sketchpad component of working memory is constrained by irrelevant visual imagery, when people have a lower disposition to generate imagery when processing product information, and when the headline of the ad highlights a product attribute that differs from the inference drawn from the logo shape. Further, there are shape effects even when the shape is incidentally exposed beforehand using a priming technique rather than being a part of the logo itself, demonstrating the generalizability of our findings. When taken together, the results have implications for working memory, consumer imagery, and visual marketing.
