The Experts below are selected from a list of 57312 Experts worldwide ranked by ideXlab platform
Paul A Argenti - One of the best experts on this subject based on the ideXlab platform.
-
how technology has influenced the field of Corporate Communication
2006Co-Authors: Paul A ArgentiAbstract:This commentary serves as a sequel to and an update of the author's earlier article “Corporate Communication as a Discipline: Toward a Definition.” In addition to presenting new information about the field of Corporate Communication, the author discusses the particular effect that technology has had on the field as both a function in business and a discipline within the academy. He focuses specifically on the challenges and opportunities that new technologies have brought to the field and explores possibilities for teaching and research.
-
how Corporate Communication influences strategy implementation reputation and the Corporate brand an exploratory qualitative study
2005Co-Authors: Janis Foreman, Paul A ArgentiAbstract:This paper reports the findings of a qualitative field study of five firms from diverse industries on best practices in Corporate Communication, especially as they concern the links between a company's Corporate Communication function, on the one hand, and its implementation of strategy, its reputation and its Corporate branding, on the other. The overarching question addressed in this study is this: How can the Corporate Communication function operate successfully at the heart of an organization, that is, where companies are orchestrating buy-in for strategy and building the Corporate brand and reputation? Results show the importance of the following elements: alignment between the function and strategy implementation, CEO as best reporting structure, focus on brand and reputation, importance of internal Communications, innovative uses of information technology and the function as an art and science.
-
how technology has influenced the field of Corporate Communication
2005Co-Authors: Paul A ArgentiAbstract:Ten years ago, when the definitional article Corporate Communication as a Discipline: Toward a Definition (Argenti, 1996) was commissioned by Management Communication Quarterly, the field of Corporate Communication was relatively new to business schools and transitioning in the business world from the media-oriented field of public relations to 'Corporate Communication' - a more integrated, organizational function focused on multiple constituencies. Today, changes in the business environment, coupled with unprecedented technological changes, have significantly affected how the Corporate Communication function is defined, taught, and implemented in the United States and throughout the world. This article will focus on those changes with a particular emphasis on how technology has shaped the field of Corporate Communication. It will focus on number of questions including: how has the increase in internet use and access to information challenged corporations as they communicate with their vast array of constituents such as employees, customers, and investors? How has an increasingly mobile workforce presented challenges for corporations? What opportunities does technology present to Communications professionals? The article will first reflect on key changes in the discipline over the last decade, then discuss the most significant challenges to Corporate Communication resulting from new technologies (such as the proliferation of new uncontrolled media outlets like web logs), the opportunities these challenges create for both academics and practitioners (such as the ability to measure and integrate the function), and how those challenges help us to rethink the focus of our research and teaching about the field of Corporate Communication.
-
the power of Corporate Communication crafting the voice and image of your business
2002Co-Authors: Paul A Argenti, Janis FormanAbstract:This book provides strategies for effectively communicating with all constituencies, external and internal - and boosting Corporate reputation and your bottom line. Effective Corporate Communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise."The Power of Corporate Communication" is today's most straight-talking guide for mastering the art - and leveraging the power - of Corporate Communication. Dozens of field-tested techniques provide solutions for internal and external Corporate Communication challenges. Insights from today's leading Corporate Communication experts combine with real-life examples from global corporations including Microsoft, Johnson and Johnson, and GE to examine: key components of the Corporate Communication function; methods to manage multiple constituencies and deliver consistent, relevant messages; crisis Communication tactics, and the dangers of creating "spin" as opposed to facing problems head-on; a successful Communication program is central to everything your organization accomplishes, or hopes to accomplish.Let "The Power of Corporate Communication" provide you with the tools you need to establish and maintain that program - and build a Corporate Communication program that provides you with a strategic advantage. 'If left unaddressed, issues of Corporate Communication can come back to haunt a company; when addressed, they can extend its success. Our hope is that you will use "The Power of Corporate Communication" as a field guide in building your company's reputation' - From Chapter One.Pick up a copy of today's "Wall Street Journal", and odds are that you'll find a front-page story of a troubled company grappling with a highly public crisis. Now ask yourself: could that situation have been alleviated - or even avoided completely - if executives in the corporation had practiced more effective Communication? In nine cases out of ten, the answer will be yes. "The Power of Corporate Communication" outlines a program for creating a powerful, consistent Corporate image that will provide measurable long-term benefits and value to your organization.Written by two of the most influential pioneers in the study of Corporate Communication, this timely book reveals: techniques for being responsive - and effective - in communicating with all forms of media; the importance of strong employee Communication programs in carrying out Corporate strategy and mission; methods for partnering with governments and communities; strategies for communicating with analysts, investors, customers and other stakeholders; and, steps for building Corporate reputation. In today's media-saturated "Age of Transparency," network news programs, cable channels, advocacy groups, and chat rooms are constantly on the lookout for Corporate slips and blunders. Scores of high-profile incidents reveal the harsh consequences to companies that fail to recognize the importance of effective Corporate Communication. "The Power of Corporate Communication" shows you how to give your company's Communication programs the weight they deserve. It will help you regain control of your public image, and craft a consistent Corporate voice and image - one that will pay bottom-line dividends when the next Corporate crisis hits.
-
Corporate Communication as a discipline toward a definition
1996Co-Authors: Paul A ArgentiAbstract:Of the four disciplines under discussion in this special edition of Management Communication Quarterly, Corporate Communication is both the newest and perhaps the least understood. It is also the only one of the four that is specifically related to a functional area within organizations. This position article will first define the field of Corporate Communication as a discipline, then look at how it relates to the other subdisciplines under consideration (management Communication, business Communication, and organizational Communication). The article will also focus on how Corporate Communication research is evolving.
Mark Anthony Camilleri - One of the best experts on this subject based on the ideXlab platform.
-
Corporate Communication through social networks the identification of the key dimensions for dialogic Communication
2021Co-Authors: Paul Capriotti, Ileana Zeler, Mark Anthony CamilleriAbstract:Web 2.0 and the social networks have changed how organizations interact with their publics. They enable organizations to engage in symmetric dialogic Communications with individuals. Various organizations are increasingly using different social media to enhance their visibility and relationships with their publics. They allow them to disseminate information, to participate, listen and actively engage in online conversations with different stakeholders. Some social networks have become a key instrument for Corporate Communication. Therefore, this chapter presents a critical review on the organizations’ dialogic Communications with the publics via social networks. It puts forward a conceptual framework that comprises five key dimensions including “active presence,” “interactive attitude,” “interactive resources,” “responsiveness” and “conversation.” This contribution examines each dimension and explains their effect on the organizations’ dialogic Communication with the publics. Hence, this contribution has resulted in important implications for Corporate Communication practitioners as well as for academia. Moreover, it opens future research avenues to academia.
Richard R. Dolphin - One of the best experts on this subject based on the ideXlab platform.
-
The strategic role of investor relations
2004Co-Authors: Richard R. DolphinAbstract:This paper reports an empirical study conducted in British organisations focussing on the role of investor relations as part of a co‐ordinated marketing Communications strategy. Consequently this study considers the greatly neglected research area of the management of relationships between national and international organisations and both investors and those others who might consider themselves significant financial stakeholders. It examines the organisational role of investor relations within a co‐ordinated Communication programme and suggests that Communication with financial stakeholders has a significant role to play as part of a developed Corporate Communication strategy.
-
approaches to investor relations implementation in the british context
2003Co-Authors: Richard R. DolphinAbstract:This paper reports on an empirical study conducted in British organizations focusing on the role of investor relations as part of a coordinated marketing Communications strategy. Consequently, this study considers the greatly neglected research area of the management of relationships between national and international organizations and both investors and those others who might consider themselves significant financial stakeholders. It examines the organizational role of investor relations within a coordinated Communication programme and suggests that Communication with financial stakeholders has a significant role to play as part of a developed Corporate Communication strategy.
Camilleri, Mark Anthony - One of the best experts on this subject based on the ideXlab platform.
-
Strategic Corporate Communication in the digital age
2021Co-Authors: Capriotti Paul, Zeler Ileana, Camilleri, Mark AnthonyAbstract:Web 2.0 and the social networks have changed how organizations interact with their publics. They enable organizations to engage in symmetric dialogic Communications with individuals. Various organizations are increasingly using different social media to enhance their visibility and relationships with their publics. They allow them to disseminate information, to participate, listen and actively engage in online conversations with different stakeholders. Some social networks have become a key instrument for Corporate Communication. Therefore, this chapter presents a critical review on the organizations’ dialogic Communications with the publics via social networks. It puts forward a conceptual framework that comprises five key dimensions including ‘active presence’, ‘interactive attitude’, ‘interactive resources’, ‘responsiveness’ and ‘conversation’. This contribution examines each dimension and explains their effect on the organizations’ dialogic Communication with the publics. Hence, this contribution has resulted in important implications for Corporate Communication practitioners as well as for academia. Moreover, it opens future research avenues to academia.peer-reviewe
-
Strategic Corporate Communication in the digital age
2021Co-Authors: Camilleri, Mark AnthonyAbstract:This authoritative book features a broad spectrum of theoretical and empirical contributions on topics relating to Corporate Communications in the digital age. It is a premier reference source and a valuable teaching resource for course instructors of advanced, undergraduate and post graduate courses in marketing and Communications. It comprises fourteen engaging and timely chapters that appeal to today’s academic researchers including doctoral candidates, postdoctoral researchers, early career academics, as well as seasoned researchers. All chapters include an abstract, an introduction, the main body with headings and subheadings, conclusions and research implications. They were written in a critical and discursive manner to entice the curiosity of their readers. Chapter 1 provides a descriptive overview of different online technologies and presents the findings from a systematic review on Corporate Communication and digital media. Camilleri (2020a) implies that institutions and organizations ought to be credible and trustworthy in their interactive, dialogic Communications during day-to-day operations as well as in crisis situations, if they want to reinforce their legitimacy in society. Chapter 2 clarifies the importance of trust and belonging in individual and organizational relationships. Allen, Sven, Marwan and Arslan (2020) suggest that trust nurtures social interactions that can ultimately lead to significant improvements in Corporate Communication and other benefits for organizations. Chapter 3 identifies key dimensions for dialogic Communication through social media. Capriotti, Zeler and Camilleri (2020) put forward a conceptual framework that clarifies how organizations can enhance their dialogic Communications through interactive technologies. Chapter 4 explores the marketing Communications managers’ interactive engagement with the digital media. Camilleri and Isaias (2020) suggest that the pace of technological innovation, perceived usefulness, ease of use of online technologies as well as social influences are significant antecedents for the businesses’ engagement with the digital media. Chapter 5 explains that the Balanced Scorecard’s (BSC) performance management tools can be used to support Corporate Communications practitioners in their stakeholder engagement. Oliveira, Martins, Camilleri and Jayantilal (2020) imply that practitioners can use BSC’s metrics to align their Communication technologies, including big data analytics, with organizational strategy and performance management, in the digital era. Chapter 6 focuses on UK universities’ Corporate Communications through Twitter. Mogaji, Watat, Olaleye and Ukpabi (2020) find that British universities are increasingly using this medium to attract new students, to retain academic employees and to promote their activities and events. Chapter 7 investigates the use of mobile learning (m-learning) technologies for Corporate training. Butler, Camilleri, Creed and Zutshi (2020) shed light on key contextual factors that can have an effect on the successful delivery of continuous professional development of employees through mobile technologies. Chapter 8 evaluates the effects of influencer marketing on consumer-brand engagement on Instagram. Rios Marques, Casais and Camilleri (2020) identify two types of social media influencers. Chapter 9 explores in-store Communications of large-scale retailers. Riboldazzi and Capriello (2020) use an omni-channel approach as they integrate traditional and digital media in their theoretical model for informative, in-store Communications. Chapter 10 indicates that various corporations are utilizing different social media channels for different purposes. Troise and Camilleri (2020) contend that they are using them to promote their products or services and/or to convey commercial information to their stakeholders. Chapter 11 appraises the materiality of the corporations’ integrated disclosures of financial and non-financial performance. Rodríguez-Gutiérrez (2020) identifies the key determinants for the materiality of integrated reports. Chapter 12 describes various electronic marketing (emarketing) practices of micro, small and medium sized enterprises in India. Singh, Kumar and Kalia (2020) conclude that Indian owner-managers are not always engaging with their social media followers in a professional manner. Chapter 13 suggests that there is scope for small enterprises to use Web 2.0 technologies and associated social media applications for branding, advertising and Corporate Communication. Oni (2020) maintains that social media may be used as a marketing Communications tool to attract customers and for internal Communications with employees. Chapter 14 shed light on the online marketing tactics that are being used for Corporate Communication purposes. Hajarian, Camilleri, Diaz and Aedo (2020) outline different online channels including one-way and two-way Communication technologies.peer-reviewe
-
Strategic Corporate Communication in the digital age
2021Co-Authors: Camilleri, Mark AnthonyAbstract:Institutions and organizations are increasingly using the digital media to communicate with stakeholders on a day-to-day basis and during crises situations. Therefore, this chapter presents a bibliographic analysis on digital Corporate Communication technologies. The grounded theory’s inductive approach was used to capture and interpret the findings from Scopus-indexed publications. The articles were scrutinized in their entirety, including their research questions, methodologies and interpretation of the findings. Afterwards, this contribution identifies the opportunities and challenges that emerged during an unprecedented Coronavirus (COVID-19) outbreak. In conclusion, it implies that there is scope for institutions and organizations to inCorporate digital and social media in their crises’ Communications and risk management plans. This will enable them to be in a better position to engage in credible and transparent dialogic Communications with different stakeholders.peer-reviewe
-
Strategic Corporate Communication in the digital age
2021Co-Authors: Troise Ciro, Camilleri, Mark AnthonyAbstract:The latest advances in digital technologies have changed the way companies communicate with their stakeholders. This chapter explores the businesses’ usage of digital Communication channels. It focuses on their utilization of social media for marketing and promotion of products, Corporate social responsibility (CSR) practices and stakeholder engagement with financial stakeholders. An exploratory study was carried out on a sample of 167 Italian businesses. It investigated the companies’ websites and their social media accounts. The findings suggest that the Italian businesses are using various social media networks for Corporate Communication purposes. This descriptive research shows that they are utilizing Facebook, LinkedIn and YouTube, among others, to communicate commercial information and to promote their business. Moreover, they are using Instagram and Twitter to raise awareness about their CSR initiatives. In conclusion, this chapter implies that marketers need to carefully coordinate the use of different digital tools to ensure that they reach their target audiences in an effective manner.peer-reviewe
-
Strategic Corporate Communication in the digital age
2021Co-Authors: Hajarian M., Camilleri, Mark Anthony, Diaz P.Abstract:This chapter presents a systematic review of over thirty (30) types of online marketing methods. It describes different methods like email marketing, social network marketing, in-game marketing and augmented reality marketing, among other approaches. The researchers discuss that the rationale for using these online marketing strategies is to increase brand awareness, customer centric marketing and consumer loyalty. They shed light on various personalization methods including recommendation systems and user generated content in their taxonomy of online marketing terms. Hence, they explain how these online marketing methods are related to each other. The researchers contend that the boundaries between online marketing methods have not been clarified enough within the academic literature. Therefore, this chapter provides a better understanding of different online marketing methods. A review of the literature suggests that the ‘oldest’ online marketing methods including the email and the websites are still very relevant for today’s Corporate Communication. In conclusion, the researchers put forward their recommendations for future research about contemporary online marketing methods.peer-reviewe
Joep Cornelissen - One of the best experts on this subject based on the ideXlab platform.
-
Corporate Communication a guide to theory and practice
2020Co-Authors: Joep CornelissenAbstract:Part I: Introduction Chapter 1: Defining Corporate Communication Chapter 2: Corporate Communication in Contemporary Organizations Part II: Conceptual Foundations Chapter 3: Stakeholder Management and Communication Chapter 4: Corporate Identity, Branding and Corporate Reputation Part III: Corporate Communication in Practice Chapter 5: Communication Strategy Chapter 6: Strategic Planning and Campaign Management Chapter 7: Research and Measurement Part IV: Specialist Areas in Corporate Communications Chapter 8: Media Relations Chapter 9: Employee Communication Chapter 10: Issues Management Chapter 11: Crisis Communication Part V: New Developments in Corporate Communication Chapter 12: Leadership and Change Communication Chapter 13: Corporate Social Responsibility (CSR) and Community Relations Chapter 14: Social Media and Corporate Communication
-
bridging Corporate and organizational Communication review development and a look to the future
2011Co-Authors: Lars Thoger Christensen, Joep CornelissenAbstract:The theory and practice of Corporate Communication is usually driven by other disciplinary concerns than the field of organizational Communication. However, its particular mind-set focusing on wholeness and consistency in Corporate messages increasingly influence the domain of contemporary organizational Communication as well. We provide a formative and critical review of research on Corporate Communication as a platform for highlighting crucial intersections with select research traditions in organizational Communication to argue for a greater integration between these two areas of research. Following this review, we relax the assumptions underlying traditional Corporate Communication research and show how these dimensions interact in organizational and Communication analysis, thus, demonstrating the potential for a greater cross-fertilization between the two areas of research. This cross-fertilization, as we will illustrate, enriches the theorization of Corporate and organizational Communication and may...
-
bridging Corporate and organizational Communication review development and a look to the future
2011Co-Authors: Lars Thoger Christensen, Joep CornelissenAbstract:Die Theorie und Praxis der Unternehmenskommunikation (im Sinne der englischsprachigen Disziplin Corporate Communication) ist zumeist geleitet von anderen Ansatzen und Problemen als die der Disziplin Organisationskommunikation. Gleichwohl beeinflusst das spezielle diszipnlinare Mindset der Unternehmenskommunikation, das auf Konsistenz, Koharenz und Konstanz von Unternehmensbotschaften ausgerichtet ist, zunehmend auch das Fachgebiet der Organisationskommunikation.
