The Experts below are selected from a list of 83226 Experts worldwide ranked by ideXlab platform

Constanza Bianchi - One of the best experts on this subject based on the ideXlab platform.

  • Internet Marketing and export market growth in chile
    Journal of Business Research, 2016
    Co-Authors: Constanza Bianchi, Shane Mathews
    Abstract:

    Previous studies show that the Internet positively influences firms’ export activities from developed markets. However, the literature is vague as to whether the Internet has an impact on the export performance of firms from emerging markets. This study tests a conceptual model that includes the effect of Internet Marketing capabilities on export market growth in an emerging market. Drawing on a cross-national sample of 204 export firms from a Latin American country (Chile), findings indicate that Internet Marketing capabilities positively influence the availability of export information, which in turn impacts the development of business network relationships and export market growth.

  • Internet Marketing capabilities and international market growth
    International Business Review, 2016
    Co-Authors: Shane Mathews, Constanza Bianchi, Keith Perks, Marilyn Healy, Rumintha Wickramasekera
    Abstract:

    The Internet has been shown to facilitate elements of internationalisation such as information accumulation and network opportunities. However, there is limited understanding of how the Internet combined with Marketing capabilities drives international market growth. This study, based on a sample of 224 Australian firms, develops and tests, using structural equation modelling (SEM), a conceptual model of Internet Marketing capabilities and international market growth. Results indicate that firms deploying Internet Marketing capabilities will benefit due to the reduction of information uncertainty and increased capacity to develop international network capabilities. Moreover, Internet Marketing capabilities indirectly lead to international market growth when the firm has a high level of international strategic orientation and international network capabilities. Overall, Internet Marketing capabilities enhance the firm's ability to generate other internal capabilities within the firm, which in turn have a positive impact on the international market growth of the firm.

Shane Mathews - One of the best experts on this subject based on the ideXlab platform.

  • Internet Marketing and export market growth in chile
    Journal of Business Research, 2016
    Co-Authors: Constanza Bianchi, Shane Mathews
    Abstract:

    Previous studies show that the Internet positively influences firms’ export activities from developed markets. However, the literature is vague as to whether the Internet has an impact on the export performance of firms from emerging markets. This study tests a conceptual model that includes the effect of Internet Marketing capabilities on export market growth in an emerging market. Drawing on a cross-national sample of 204 export firms from a Latin American country (Chile), findings indicate that Internet Marketing capabilities positively influence the availability of export information, which in turn impacts the development of business network relationships and export market growth.

  • Internet Marketing capabilities and international market growth
    International Business Review, 2016
    Co-Authors: Shane Mathews, Constanza Bianchi, Keith Perks, Marilyn Healy, Rumintha Wickramasekera
    Abstract:

    The Internet has been shown to facilitate elements of internationalisation such as information accumulation and network opportunities. However, there is limited understanding of how the Internet combined with Marketing capabilities drives international market growth. This study, based on a sample of 224 Australian firms, develops and tests, using structural equation modelling (SEM), a conceptual model of Internet Marketing capabilities and international market growth. Results indicate that firms deploying Internet Marketing capabilities will benefit due to the reduction of information uncertainty and increased capacity to develop international network capabilities. Moreover, Internet Marketing capabilities indirectly lead to international market growth when the firm has a high level of international strategic orientation and international network capabilities. Overall, Internet Marketing capabilities enhance the firm's ability to generate other internal capabilities within the firm, which in turn have a positive impact on the international market growth of the firm.

Rumintha Wickramasekera - One of the best experts on this subject based on the ideXlab platform.

  • Internet Marketing capabilities and international market growth
    International Business Review, 2016
    Co-Authors: Shane Mathews, Constanza Bianchi, Keith Perks, Marilyn Healy, Rumintha Wickramasekera
    Abstract:

    The Internet has been shown to facilitate elements of internationalisation such as information accumulation and network opportunities. However, there is limited understanding of how the Internet combined with Marketing capabilities drives international market growth. This study, based on a sample of 224 Australian firms, develops and tests, using structural equation modelling (SEM), a conceptual model of Internet Marketing capabilities and international market growth. Results indicate that firms deploying Internet Marketing capabilities will benefit due to the reduction of information uncertainty and increased capacity to develop international network capabilities. Moreover, Internet Marketing capabilities indirectly lead to international market growth when the firm has a high level of international strategic orientation and international network capabilities. Overall, Internet Marketing capabilities enhance the firm's ability to generate other internal capabilities within the firm, which in turn have a positive impact on the international market growth of the firm.

Noor Fadhiha Mokhtar - One of the best experts on this subject based on the ideXlab platform.

  • Internet Marketing Adoption by Small Business Enterprises in Malaysia
    2015
    Co-Authors: Noor Fadhiha Mokhtar
    Abstract:

    The study provides insights into small business enterprises’ perceptions of the adoption of Internet Marketing. Data were gathered from 10 in-depth semi-structured interviews conducted with small business owners located in Malaysia. The findings indicate that adopting Internet Marketing assisted small business enterprises to have wider market coverage, reduce Marketing cost, and increase customer relationship. The paper demonstrates the evolution of Marketing approach; from traditional Marketing to Internet Marketing and the positive impact of Internet Marketing to the businesses.

  • An Internet Marketing adoption framework for small business enterprises
    2010
    Co-Authors: Noor Fadhiha Mokhtar, Stephen Burgess
    Abstract:

    Small business enterprises are the backbone of economic growth and innovation. The existence of the Internet provides opportunities for these enterprises to gain the benefits of Information and Communication Technologies in their business operations. However, small business enterprises often face a variety of challenges such as limited financial resources, a shortage of skilled workers, and inadequate infrastructure (such as communication connectivity or electricity supply particularly in rural areas) in adopting new technology in their business operations. Many small business enterprises are not engaged with appropriate business strategies which lead to informal and mixed Marketing approaches in their businesses. This paper proposes an Internet Marketing adoption framework for small business enterprises. The proposed framework of Internet Marketing would be incorporated as part of the business strategies for small business enterprises in order to assist owners and managers (who are often poor planners). This paper presents a review of the main indicators in the proposed framework, which are e-readiness, aims and strategies (which will lead to the Internet Marketing approach by small business enterprises), the Internet Marketing approach and the evaluation of the Internet Marketing performance. The 4C’s (customer, communication, convenience, and cost) (Smith, 2003) are the factors that will be considered while implementing the Internet Marketing approach for small business enterprises. These 4C’s are the ‘online’ extension of basic Marketing principles. The Internet Marketing performance will be evaluated to indicate whether the Internet Marketing approach contributes to the success of the businesses or vice-versa.

Eric Turesson - One of the best experts on this subject based on the ideXlab platform.

  • STRATEGIC Internet Marketing FOR MUSIC FESTIVALS IN OSLO : A qualitative case study on two music festivals practise of strategic Internet Marketing
    2012
    Co-Authors: Eric Turesson
    Abstract:

    The overall aim of this study was to research how music festivals in Oslo practise strategic Internet Marketing and how these could improve their Marketing throughout strategic Internet Marketing. The interest of this study evoked since there was a lack in previous research in this field. Other issues to explore were Marketing particularities and how these could be solved. Two music festivals in the city centre of Oslo were interviewed. The study was based on Chaffey and Smith’s (2008) SOSTAC planning framework, together with previous research findings in the field of strategic Internet Marketing. The result showed a primarily use of informal goals, together with actions and evaluation based on gut feelings. Focus was placed on creating additional value and thus loyalty. Most applied Marketing were connected to Web 2.0 techniques. The study found several shortcomings concerning the practise of strategic Internet Marketing. Suggested improvements included use of online measurement systems and a strategic approach towards objectives and evaluation. The study found two distinct characteristics including the importance of visitor activity and loyalty. Web 2.0 techniques, the website and co-branding activities were concluded to be the most effective types Internet Marketing. These together with an enhanced use of Web 2.0 techniques were also concluded to be the solution to Marketing peculiarities.