The Experts below are selected from a list of 177 Experts worldwide ranked by ideXlab platform
Nina Granqvist - One of the best experts on this subject based on the ideXlab platform.
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Hedging Your Bets: Explaining Executives’ Labeling Strategies in Nanotechnology.
2017Co-Authors: Nina Granqvist, Stine Grodal, Jennifer L. WoolleyAbstract:Executives use Market labels to position their firms within Market categories. Yet this activity has been given scarce attention in the extant literature that widely assumes that Market labels are simple, prescribed classification brackets that accurately represent firms’ characteristics. By examining how and why executives use the nanotechnology label, we uncover three strategies: claiming, disassociating, and hedging. Comparing these strategies to firms’ technological capabilities, we find that capabilities alone do not explain executives’ label use. Instead, the data show that these strategies are driven by executives’ aspiration to symbolically influence their firms’ Market categorization. In particular, executives’ perception of the label’s ambiguity, their avoidance of perceived credibility gaps, and their assessment of the label’s signaling value shape their labeling strategies. In contrast to extant research, which suggests that executives should aim for coherence, we find that many executives hedge their affiliation with a nascent Market label. Thus, our study shows that in ambiguous contexts, noncommitment to a Market Category may be a particularly prevalent strategy.
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Beyond Prototypes: Drivers of Market Categorization in Functional Foods and Nanotechnology
Journal of Management Studies, 2015Co-Authors: Nina Granqvist, Tiina RitvalaAbstract:We develop a nuanced understanding of what drives producers’ and audiences’ categorization activities throughout Market Category development. Prior research on Market categories assumes prototypical similarity to be the main or even only driver of categorization. Drawing on a comparative, longitudinal case study of the Market categories ‘functional foods’ and ‘nanotechnology’ in Finland, we find that evolving perceptions, knowledge, and goals also impact categorization. Furthermore, our analysis uncovers that goal-based categorization is characteristic for vital Market categories, and the lack thereof may mark a waning interest and Category decline. Overall, while previous research stresses the role of clear boundaries and knowledge bases for a viable Category, we find that overly strict boundaries may constrain Category vitality and renewal.
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Hedging Your Bets: Explaining Executives' Market Labeling Strategies in Nanotechnology
Organization Science, 2013Co-Authors: Nina Granqvist, Stine Grodal, Jennifer L. WoolleyAbstract:Executives use Market labels to position their firms within Market categories. Yet this activity has been given scarce attention in the extant literature that widely assumes that Market labels are simple, prescribed classification brackets that accurately represent firms' characteristics. By examining how and why executives use the nanotechnology label, we uncover three strategies: claiming, disassociating, and hedging. Comparing these strategies to firms' technological capabilities, we find that capabilities alone do not explain executives' label use. Instead, the data show that these strategies are driven by executives' aspiration to symbolically influence their firms' Market categorization. In particular, executives' perception of the label's ambiguity, their avoidance of perceived credibility gaps, and their assessment of the label's signaling value shape their labeling strategies. In contrast to extant research, which suggests that executives should aim for coherence, we find that many executives hedge their affiliation with a nascent Market label. Thus, our study shows that in ambiguous contexts, noncommitment to a Market Category may be a particularly prevalent strategy.
Jennifer L. Woolley - One of the best experts on this subject based on the ideXlab platform.
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Hedging Your Bets: Explaining Executives’ Labeling Strategies in Nanotechnology.
2017Co-Authors: Nina Granqvist, Stine Grodal, Jennifer L. WoolleyAbstract:Executives use Market labels to position their firms within Market categories. Yet this activity has been given scarce attention in the extant literature that widely assumes that Market labels are simple, prescribed classification brackets that accurately represent firms’ characteristics. By examining how and why executives use the nanotechnology label, we uncover three strategies: claiming, disassociating, and hedging. Comparing these strategies to firms’ technological capabilities, we find that capabilities alone do not explain executives’ label use. Instead, the data show that these strategies are driven by executives’ aspiration to symbolically influence their firms’ Market categorization. In particular, executives’ perception of the label’s ambiguity, their avoidance of perceived credibility gaps, and their assessment of the label’s signaling value shape their labeling strategies. In contrast to extant research, which suggests that executives should aim for coherence, we find that many executives hedge their affiliation with a nascent Market label. Thus, our study shows that in ambiguous contexts, noncommitment to a Market Category may be a particularly prevalent strategy.
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Hedging Your Bets: Explaining Executives' Market Labeling Strategies in Nanotechnology
Organization Science, 2013Co-Authors: Nina Granqvist, Stine Grodal, Jennifer L. WoolleyAbstract:Executives use Market labels to position their firms within Market categories. Yet this activity has been given scarce attention in the extant literature that widely assumes that Market labels are simple, prescribed classification brackets that accurately represent firms' characteristics. By examining how and why executives use the nanotechnology label, we uncover three strategies: claiming, disassociating, and hedging. Comparing these strategies to firms' technological capabilities, we find that capabilities alone do not explain executives' label use. Instead, the data show that these strategies are driven by executives' aspiration to symbolically influence their firms' Market categorization. In particular, executives' perception of the label's ambiguity, their avoidance of perceived credibility gaps, and their assessment of the label's signaling value shape their labeling strategies. In contrast to extant research, which suggests that executives should aim for coherence, we find that many executives hedge their affiliation with a nascent Market label. Thus, our study shows that in ambiguous contexts, noncommitment to a Market Category may be a particularly prevalent strategy.
Mukti Khaire - One of the best experts on this subject based on the ideXlab platform.
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Where Do Market Categories Come From and How? Distinguishing Category Creation From Category Emergence:
Journal of Management, 2016Co-Authors: Rodolphe Durand, Mukti KhaireAbstract:This paper reviews several streams of research on Market Category formation. Most past research has largely focused on established Category systems and the antecedents and consequences of categoric...
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Where Do Market Categories Come from and How? Distinguishing Category Creation from Category Emergence
2016Co-Authors: Rodolphe Durand, Mukti KhaireAbstract:This paper reviews several streams of research on Market Category formation. Most past research has largely focused on established Category systems and the antecedents and consequences of categorical positioning (i.e. categorical purity vs. spanning; combination vs. replacement) but relatively ignored the formative processes leading to new categories. In this review, we address this lacuna to posit that scholarship would benefit from clearly disentangling Category emergence from Category creation. We analytically describe the differences between the two and elaborate the boundary conditions that guide and define which process is more likely to occur in a given Market. Our review contributes to illuminating the role of organizational agency and strategic actions in Market categories and their formation, which deserve greater attention due to their theoretical and practical implications.
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changing landscapes the construction of meaning and value in a new Market Category modern indian art
Academy of Management Journal, 2010Co-Authors: Mukti Khaire, Daniel R WadhwaniAbstract:Stable Category meanings act as institutions that facilitate Market exchange by providing bases for comparison and valuation. Yet little is known about meaning construction in new categories or how meaning translates into valuation criteria. We address this gap in a descriptive study of these processes in an emerging Category: modern Indian art. Discourse analysis revealed how Market actors shaped the construction of meaning in the new Category by reinterpreting historical constructs in ways that enhanced commensurability and enabled aesthetic comparisons and valuation. Analysis of auction transactions indicated greater intersubjective agreement about valuation over time as the new Category institutionalized.
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Changing Landscapes: The Construction of Meaning and Value in a New Market Category—Modern Indian Art
Academy of Management Journal, 2010Co-Authors: Mukti Khaire, R. Daniel WadhwaniAbstract:Stable Category meanings act as institutions that facilitate Market exchange by providing bases for comparison and valuation. Yet little is known about meaning construction in new categories or how meaning translates into valuation criteria. We address this gap in a descriptive study of these processes in an emerging Category: modern Indian art. Discourse analysis revealed how Market actors shaped the construction of meaning in the new Category by reinterpreting historical constructs in ways that enhanced commensurability and enabled aesthetic comparisons and valuation. Analysis of auction transactions indicated greater intersubjective agreement about valuation over time as the new Category institutionalized.
Michael Lounsbury - One of the best experts on this subject based on the ideXlab platform.
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Social Movements and Market Categories: Bridging the Quantitative and Qualitative Research Divide
Academy of Management Proceedings, 2017Co-Authors: Caroline Nicole Kaehr Serra, Michael Lounsbury, Jocelyn M. Leitzinger, W. Chad Carlos, Robert J. David, Jeff YorkAbstract:New Market categories bring economic growth and renewal as well as new products and services to consumers. Traditionally, scholars have examined how these new Market categories are generated from technological innovations. But, as greater focus has been placed on the role of social actors in Market spaces, some researchers have begun examining Market Category emergence as the product of social movement efforts. Prior studies have broadened our understanding of the relationship between social movements and new Market categories–yet, many gaps remain between the micro- processes driving meaning creation and the more macro outcomes of Market entry. This symposium brings together new qualitative and quantitative research on social movements and their impact on entrepreneurial activity and the emergence of new Market categories. By combining studies that draw from rich contextual detail with research that uses extrapolation to detect broader patterns, we hope to synthesize new understandings as well as identif...
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Market Mediators and the Tradeoffs of Legitimacy-Seeking Behaviors in a Nascent Category
SSRN Electronic Journal, 2014Co-Authors: Brandon H. Lee, Shon R. Hiatt, Michael LounsburyAbstract:Although existing research has demonstrated the importance of attaining legitimacy for new Market categories, few scholars have considered the tradeoffs associated with such actions. Using the U.S. organic food product Category as a context, we explore how one standards-based certification organization - the California Certified Organic Farmers (CCOF) - sought to balance efforts to legitimate a nascent Market Category with retaining a shared, distinctive identity among its members. Our findings suggest that legitimacy-seeking behaviors undertaken by the standards organization diluted the initial collective identity and founding ethos of its membership. However, by shifting the meaning of organic from the producer to the product, CCOF was able to strengthen the categorical boundary, thereby enhancing its legitimacy. By showing how the organization managed the associated tradeoffs, this study highlights the double-edged nature of legitimacy and offers important implications for the literatures on legitimacy and new Market Category formation.
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Market mediators and the tradeoffs of legitimacy-seeking behaviors in a nascent Category
Academy of Management Proceedings, 2014Co-Authors: Brandon H. Lee, Shon R. Hiatt, Michael LounsburyAbstract:Although existing research has demonstrated the importance of attaining legitimacy for new Market categories, few scholars have considered the trade-offs associated with such actions. Using the U.S. organic food product Category as a context, we explore how one standards-based certification organization—the California Certified Organic Farmers (CCOF)—sought to balance efforts to legitimate a nascent Market Category with retaining a shared, distinctive identity among its members. Our findings suggest that legitimacy-seeking behaviors undertaken by the standards organization diluted the initial collective identity and founding ethos of its membership. However, by shifting the meaning of “organic” from the producer to the product, CCOF was able to strengthen the categorical boundary, thereby enhancing its legitimacy. By showing how the organization managed the associated trade-offs, this study highlights the double-edged nature of legitimacy and offers important implications for the literatures on legitimacy...
Rodolphe Durand - One of the best experts on this subject based on the ideXlab platform.
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Where Do Market Categories Come From and How? Distinguishing Category Creation From Category Emergence:
Journal of Management, 2016Co-Authors: Rodolphe Durand, Mukti KhaireAbstract:This paper reviews several streams of research on Market Category formation. Most past research has largely focused on established Category systems and the antecedents and consequences of categoric...
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Category spanning evaluation and performance revised theory and test on the corporate law Market
Academy of Management Journal, 2016Co-Authors: Lionel Paolella, Rodolphe DurandAbstract:Studies suggest that Category-spanning organizations receive lower evaluation and perform worse than organizations focused on a single Category. We propose that (a) these effects are contingent on clients’ theory of value, and that, as clients expect more sophisticated services, they tend to value Category spanners more positively, and (b) the evaluation of producers mediates the relationship between Category spanning and performance. We test our hypotheses using original data on corporate legal services in three Markets (London, New York City, and Paris) over the decade 2000–2010. We find that (a) Category spanners receive a better evaluation, and more so when their categorical combination is more inclusive, and (b) evaluation mediates significantly the relationship between Category spanning and performance. This study enriches our understanding of how audiences apprehend a whole Market Category system and why organizations span categories.
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Where Do Market Categories Come from and How? Distinguishing Category Creation from Category Emergence
2016Co-Authors: Rodolphe Durand, Mukti KhaireAbstract:This paper reviews several streams of research on Market Category formation. Most past research has largely focused on established Category systems and the antecedents and consequences of categorical positioning (i.e. categorical purity vs. spanning; combination vs. replacement) but relatively ignored the formative processes leading to new categories. In this review, we address this lacuna to posit that scholarship would benefit from clearly disentangling Category emergence from Category creation. We analytically describe the differences between the two and elaborate the boundary conditions that guide and define which process is more likely to occur in a given Market. Our review contributes to illuminating the role of organizational agency and strategic actions in Market categories and their formation, which deserve greater attention due to their theoretical and practical implications.