The Experts below are selected from a list of 327 Experts worldwide ranked by ideXlab platform
Shelby D. Hunt - One of the best experts on this subject based on the ideXlab platform.
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On the intersection of Marketing history and Marketing Theory
Marketing Theory, 2011Co-Authors: Shelby D. HuntAbstract:Can historical research contribute to Marketing Theory? This essay argues ‘yes.’ The essay begins by reviewing the conventional view of Marketing Theory. Then, it discusses the nature of historical research, proposes how Marketing history and Theory intersect, and provides two examples of how historical method has been used to advance Marketing Theory.
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Doctoral seminars in Marketing Theory
Journal of Historical Research in Marketing, 2010Co-Authors: Shelby D. HuntAbstract:Purpose – The purpose of this paper is to argue for including historical perspectives in doctoral seminars in Marketing Theory.Design/methodology/approach – The paper describes how Marketing history is currently incorporated into the author's doctoral seminar in Marketing Theory.Findings – The author's doctoral seminar in Marketing Theory incorporates history in three ways: the assignment of specific historical articles, the use of historically oriented, supplementary readings, and the use of history to examine specific controversies.Originality/value – Rather than Marketing history and Marketing Theory being competitors, they complement each other well in doctoral seminars.
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Marketing Theory foundations controversy strategy resource advantage Theory
2010Co-Authors: Shelby D. HuntAbstract:Preface PART 1. THE NATURE OF Marketing AND SCIENCE 1. Introduction 2. On the Marketing Discipline PART 2. THE FOUNDATIONS OF Marketing Theory 3. On the Morphology of Explanation 4. Explanation: Issues and Aspects 5. On the Morphology of Scientific Laws 6. Scientific Laws: Issues and Aspects 7. On the Morphology of Theory 8. Theory: Issues and Aspects PART 3. CONTROVERSY IN Marketing Theory 9. On Scientific Realism and Marketing Research 10. On Science/Nonscience, Qualitative Methods, and Marketing Research 11. On Truth and Marketing Research 12. On Objectivity and Marketing Research PART 4. TOWARD A GENERAL Theory OF Marketing 13. The R-A Theory Research Program 14. Competition Theory, Alderson's Market Processes Theory, and R-A Theory 15. Strategy and R-A Theory References Name Index Subject Index About the Author.
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the explanatory foundations of relationship Marketing Theory
Journal of Business & Industrial Marketing, 2006Co-Authors: Shelby D. Hunt, Dennis B Arnett, Sreedhar MadhavaramAbstract:Purpose – Drawing on resource‐advantage Theory and a diverse literature base, this article seeks to further the development of the explanatory foundations of relationship Marketing Theory by proposing, and then providing, tentative answers to three “why?” questions in relationship Marketing: why is relationship Marketing so prominent now? Why do firms and consumers enter into relationships with other firms and consumers? Why are some efforts at relationship Marketing more successful than others?Design/methodology/approach – Before addressing the three questions, the paper begins by discussing the different forms of relationship Marketing.Findings – Although relationship Marketing is a relatively young field of inquiry, relationship Marketing Theory is an extremely rich area of research. Relationship Marketing can take many forms and, as a result, relationship Marketing Theory has the potential to increase one's understanding of many aspects of business strategy.Research limitations/implications – The answ...
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truth in Marketing Theory and research
Journal of Marketing, 1990Co-Authors: Shelby D. HuntAbstract:The traditional view of truth as the central goal of Marketing Theory and research has been questioned in Marketing's crisis literature by proponents of relativistic truth and critical relativism. ...
Martha L. Taylor - One of the best experts on this subject based on the ideXlab platform.
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A Social Marketing Theory-Based Diet-Education Program for Women Ages 54 to 83 Years Improved Dietary Status
Journal of the American Dietetic Association, 2009Co-Authors: Sarah L. Francis, Martha L. TaylorAbstract:Social Marketing Theory is a comprehensive approach of program development encompassing the needs and preferences of the intended audience. It was hypothesized a Social Marketing Theory-based, registered dietitian-led, in-home, cardiovascular disease-targeted diet-education program would improve the dietary status of community-residing older women. Using a randomized control group design, this 90-day program in two North Carolina counties included 58 women (30 control; 28 intervention) ages 54 to 83 years. Data were collected using the Mini Nutritional Assessment, three 3-day food records, and program evaluations. The intervention group received two individual registered dietitian-led in-home education sessions and the control group received education material mailings (Visits 2 and 3). Pretested education materials were used. Visits/mailings were scheduled 28 to 30 days apart. Variables measured included cardiovascular disease-related dietary practices and dietary status (Mini Nutritional Assessment). Data were analyzed using descriptive statistics, paired sample t tests, multivariant analyses, and independent t tests. Intervention and control Mini Nutritional Assessment scores improved (P=0.0001). Intervention subjects consumed more fiber than control (P=0.013) and reduced sodium intake (P=0.02). Controls reduced energy (P=0.01) and cholesterol intakes (P=0.029), likely because of the decreased food intake. The majority (n=51, 87.9%) rated the program as good to excellent and almost all (n=55, 94.8%) would recommend the program to a friend. The most popular features of the program were the individualized sessions (n=20, 34.5%) and diet analyses (n=11, 19%). These results suggest that cardiovascular disease diet-education materials utilizing Social Marketing Theory principles can lead to improved dietary status among community-residing older women. © 2009 American Dietetic Association.
Sarah L. Francis - One of the best experts on this subject based on the ideXlab platform.
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revising an extension education website for limited resource audiences using social Marketing Theory
The Journal of Extension, 2011Co-Authors: Sarah L. Francis, Peggy A Martin, Kristin TaylorAbstract:Spend Smart Eat Smart (SSES), a unique website combining nutrition and food buying education for limited resource audiences (LRAs), was revised using social Marketing Theory to make it more appealing and relevant to LRAs (25-40 years). Focus groups and surveys identified the needs and preferences of LRAs. Needs were cooking, basic health, and budget-friendly nutrition ideas. Preferences were limited text, more videos, graphics, and color. Usability testing of the revised site indicated users perceived the information valuable and the design appealing. By incorporating the needs and preferences of LRAs, SSES is now perceived as appealing as well as relevant.
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A Social Marketing Theory-Based Diet-Education Program for Women Ages 54 to 83 Years Improved Dietary Status
Journal of the American Dietetic Association, 2009Co-Authors: Sarah L. Francis, Martha L. TaylorAbstract:Social Marketing Theory is a comprehensive approach of program development encompassing the needs and preferences of the intended audience. It was hypothesized a Social Marketing Theory-based, registered dietitian-led, in-home, cardiovascular disease-targeted diet-education program would improve the dietary status of community-residing older women. Using a randomized control group design, this 90-day program in two North Carolina counties included 58 women (30 control; 28 intervention) ages 54 to 83 years. Data were collected using the Mini Nutritional Assessment, three 3-day food records, and program evaluations. The intervention group received two individual registered dietitian-led in-home education sessions and the control group received education material mailings (Visits 2 and 3). Pretested education materials were used. Visits/mailings were scheduled 28 to 30 days apart. Variables measured included cardiovascular disease-related dietary practices and dietary status (Mini Nutritional Assessment). Data were analyzed using descriptive statistics, paired sample t tests, multivariant analyses, and independent t tests. Intervention and control Mini Nutritional Assessment scores improved (P=0.0001). Intervention subjects consumed more fiber than control (P=0.013) and reduced sodium intake (P=0.02). Controls reduced energy (P=0.01) and cholesterol intakes (P=0.029), likely because of the decreased food intake. The majority (n=51, 87.9%) rated the program as good to excellent and almost all (n=55, 94.8%) would recommend the program to a friend. The most popular features of the program were the individualized sessions (n=20, 34.5%) and diet analyses (n=11, 19%). These results suggest that cardiovascular disease diet-education materials utilizing Social Marketing Theory principles can lead to improved dietary status among community-residing older women. © 2009 American Dietetic Association.
Luís Filipe Lages - One of the best experts on this subject based on the ideXlab platform.
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the b2b relperf scale and scorecard bringing relationship Marketing Theory into business to business practice
Industrial Marketing Management, 2008Co-Authors: Andrew Lancastre, Luís Filipe Lages, Carmen LagesAbstract:Abstract It is becoming increasingly important from both theoretical and managerial perspectives to measure Customer Relationship Management (CRM) as a key intangible asset. This paper seeks to bring relationship Marketing Theory into practice by developing a new measure of relationship performance between two firms, the business-to-business relationship performance (B2B-RELPERF) scale. Survey findings from a sample of approximately 400 purchasing managers operating in a B2B e-marketplace reveal that relationship performance is a high-order concept, composed of several distinct, yet related, dimensions: (1) relationship policies and practices, (2) relationship commitment; (3) trust in the relationship, (4) mutual cooperation; and (5) relationship satisfaction. Findings reveal that the B2B-RELPERF scale relates positively and significantly with customer loyalty. The paper also presents the B2B-RELPERF balanced scorecard, which combines tangible and intangible metrics. While existing IT solutions usually focus exclusively on the use of tangible CRM indicators, this new tool includes the “voice of the customer”. At the managerial level, both the scale and scorecard could act as useful instruments for short- and long-term management, controlling, planning, and improvement of B2B relationships. Implications for relationship Marketing Theory are also presented.
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The B2B-RELPERF scale and scorecard: Bringing relationship Marketing Theory into business-to-business practice
Industrial Marketing Management, 2008Co-Authors: Luís Filipe Lages, Andrew Lancastre, Carmen LagesAbstract:It is becoming increasingly important from both theoretical and managerial perspectives to measure Customer Relationship Management (CRM) as a key intangible asset. This paper seeks to bring relationship Marketing Theory into practice by developing a new measure of relationship performance between two firms, the business-to-business relationship performance (B2B-RELPERF) scale. Survey findings from a sample of approximately 400 purchasing managers operating in a B2B e-marketplace reveal that relationship performance is a high-order concept, composed of several distinct, yet related, dimensions: (1) relationship policies and practices, (2) relationship commitment; (3) trust in the relationship, (4) mutual cooperation; and (5) relationship satisfaction. Findings reveal that the B2B-RELPERF scale relates positively and significantly with customer loyalty. The paper also presents the B2B-RELPERF balanced scorecard, which combines tangible and intangible metrics. While existing IT solutions usually focus exclusively on the use of tangible CRM indicators, this new tool includes the "voice of the customer". At the managerial level, both the scale and scorecard could act as useful instruments for short- and long-term management, controlling, planning, and improvement of B2B relationships. Implications for relationship Marketing Theory are also presented. © 2007 Elsevier Inc. All rights reserved.
Carmen Lages - One of the best experts on this subject based on the ideXlab platform.
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the b2b relperf scale and scorecard bringing relationship Marketing Theory into business to business practice
Industrial Marketing Management, 2008Co-Authors: Andrew Lancastre, Luís Filipe Lages, Carmen LagesAbstract:Abstract It is becoming increasingly important from both theoretical and managerial perspectives to measure Customer Relationship Management (CRM) as a key intangible asset. This paper seeks to bring relationship Marketing Theory into practice by developing a new measure of relationship performance between two firms, the business-to-business relationship performance (B2B-RELPERF) scale. Survey findings from a sample of approximately 400 purchasing managers operating in a B2B e-marketplace reveal that relationship performance is a high-order concept, composed of several distinct, yet related, dimensions: (1) relationship policies and practices, (2) relationship commitment; (3) trust in the relationship, (4) mutual cooperation; and (5) relationship satisfaction. Findings reveal that the B2B-RELPERF scale relates positively and significantly with customer loyalty. The paper also presents the B2B-RELPERF balanced scorecard, which combines tangible and intangible metrics. While existing IT solutions usually focus exclusively on the use of tangible CRM indicators, this new tool includes the “voice of the customer”. At the managerial level, both the scale and scorecard could act as useful instruments for short- and long-term management, controlling, planning, and improvement of B2B relationships. Implications for relationship Marketing Theory are also presented.
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The B2B-RELPERF scale and scorecard: Bringing relationship Marketing Theory into business-to-business practice
Industrial Marketing Management, 2008Co-Authors: Luís Filipe Lages, Andrew Lancastre, Carmen LagesAbstract:It is becoming increasingly important from both theoretical and managerial perspectives to measure Customer Relationship Management (CRM) as a key intangible asset. This paper seeks to bring relationship Marketing Theory into practice by developing a new measure of relationship performance between two firms, the business-to-business relationship performance (B2B-RELPERF) scale. Survey findings from a sample of approximately 400 purchasing managers operating in a B2B e-marketplace reveal that relationship performance is a high-order concept, composed of several distinct, yet related, dimensions: (1) relationship policies and practices, (2) relationship commitment; (3) trust in the relationship, (4) mutual cooperation; and (5) relationship satisfaction. Findings reveal that the B2B-RELPERF scale relates positively and significantly with customer loyalty. The paper also presents the B2B-RELPERF balanced scorecard, which combines tangible and intangible metrics. While existing IT solutions usually focus exclusively on the use of tangible CRM indicators, this new tool includes the "voice of the customer". At the managerial level, both the scale and scorecard could act as useful instruments for short- and long-term management, controlling, planning, and improvement of B2B relationships. Implications for relationship Marketing Theory are also presented. © 2007 Elsevier Inc. All rights reserved.
