The Experts below are selected from a list of 19179 Experts worldwide ranked by ideXlab platform

Miracle Ekpereamaka Nwokedi - One of the best experts on this subject based on the ideXlab platform.

  • Film as a Mass Medium: Audience Perception of Home Video Films as Representation of Realities in Nigeria (Study of Residents in Awka South)
    2018
    Co-Authors: Miracle Ekpereamaka Nwokedi
    Abstract:

    The proliferation of home videos amongst other variables has been viewed as a major threat to creating narratives that truly represent the society. This study examines, using Nigeria as a context, the representation of reality in home video films. Gathering respondents from Awka South, a local government area in the south eastern part of Nigeria, the study employed the survey research design with a sample size of 400. The result of the analysis showed that home video film Audiences perceived representation of realities in the society in home video films. The study draws from the reflective-projective theory of communication as the theoretical underpinning that provided insight on how the media mirrors the society.

Maja Golf Papez - One of the best experts on this subject based on the ideXlab platform.

  • Disassembling online trolling: towards the better understanding and managing of online mischief-making consumer misbehaviours
    2018
    Co-Authors: Maja Golf Papez
    Abstract:

    This thesis draws on actor-network theory to explore the assemblages of human and nonhuman entities that allow and perpetuate online trolling. Trolling is a form of consumer misbehaviour that includes deliberate, deceptive, and mischievous attempts to provoke reactions from other online users. Despite being a pervasive online consumer misbehaviour, affecting consumers, brands, and online sites that offer a Medium for trolling, trolling is poorly understood. In particular, there is a lack of understanding of what trolling actually is, how it differs from other anti-social behaviours, how it comes about, and how it could be influenced. These questions are at the forefront of this study. In disassembling trolling behaviours, this study adopts the actor-network theory (ANT) and practice-focused multi-sited ethnographic research approach. Five cases of trolling were investigated: playful trolling, good old-fashioned trolling, shock trolling, online pranking and raiding, and fake customer service trolling. Data collection included nonparticipant observation of trolling behaviours, in-depth interviews with trolls, shortelectronic exchanges with trolls and community managers, and review of trolling-related documents. Data analysis started with in-depth exploration of single actor-networks and continued with cross-case analysis, comparing and contrasting the actor-networks and building a general representation of the nature of trolling, the assemblages created in trolling, and the roles these assemblages play in the ‘doing’ of trolling. In respect of the nature of trolling, this study has found that trolling behaviours are deliberate, mischievous, deceptive, and designed to provoke a target into a reaction. Trolling behaviours benefit trolls and their followers, and they typically but not necessarily have negative consequences for the people and firms involved. These characteristics of trolling suggest that trolling should be differentiated from other online misbehaviours, in particular cyberbullying. Concerning the manifestation of trolling behaviours, this research has revealed that online trolling is performatively constituted by a collection of human and non-human entities interacting more or less in concert with each other. The study has identified nine actors participating in trolling: troll(s), target(s), Medium, Audience, other trolls, trolling artefacts, regulators, revenue streams, and assistants. Some of these actors (i.e., troll, target, Medium) are playing a role in initiating, and other actors in sustaining trolling by celebrating it, boosting it, facilitating it, and normalising it. The findings highlight the role of other actors (apart from misbehaving consumers) in the performance of misbehaving and suggest that effective management of consumer misbehaviours such as trolling will include managing the socio-technical networks that allow and fuel these misbehaviours. Better understanding of online trolling, as an instance of online and mischief-making consumer (mis)behaviour, contributes to a more rounded understanding of consumer misbehaviours, given that prior research focused on financially motivated or illegal misbehaviours, and on misbehaving in analogue retail settings. Focusing on the act of trolling itself, this ANT-inspired thesis extends previous research on consumer misbehaviours, and trolling, which almost exclusively adopted the dispositional perspective, focusing on studying misbehaving consumers. The original contribution also lies in providing a new definition of trolling behaviours and presenting a theoretical model of how trolling comes about and is nourished. This model has practical value, providing guidance to marketers on how trolling and similar mischief-making consumer (mis)behaviours can be stymied or, if so wished, bolstered.

Guo Qing - One of the best experts on this subject based on the ideXlab platform.

  • Positive Research On The Audience's Modality Of Sports News In Chengdu
    Journal of Chengdu Physical Education Institute, 2004
    Co-Authors: Guo Qing
    Abstract:

    On the basis of research on the modality of various sports Medium Audience, the writer investigates the psychological and behavioral characteristic of Audience of sports news. The writer considers: Audience of sports news is a huge colony and the majority of this colony is young male of middle-income and high educationed; modality of sports news Audience determines orientational strategy of various sports Medium; the emotional idiosyncrasy of sports news is required to be excavated by the motivation of sports news Audience by touching sports Medium, the gregarious of sports news Audience is propitious to the development and popularization of sports news.

Chen Xue-jing - One of the best experts on this subject based on the ideXlab platform.

  • The Interpretation of Subject in the Course of Communication in Liuyong's Ci
    Yindu Journal, 2007
    Co-Authors: Chen Xue-jing
    Abstract:

    During communication processing,the combination of factors such as the source of communication,communicator,Medium,Audience and so on in Liu Yong's Ci reach the harmornious state and become multiple interpreted subject of Liu Yong' Ci.The author's temperament,the role transition of communication,the effect of singing and the Audience's expectation horizon blend harmoniously to a whole,Liu Yong's Ci produces rather good acceptable effect due to the common-effect of kind of the above factors.

Izzy Crawford - One of the best experts on this subject based on the ideXlab platform.

  • RGyoU listening? Stakeholder communication and digital interface: a case study of a Scottish university.
    2015
    Co-Authors: Izzy Crawford
    Abstract:

    Rapidly evolving digital media platforms have created an environment where communication can take place between anyone at any time and the traditional boundaries between internal and external communication have become porous and unpredictable. The technological facilitation and social acceptance of fast yet meaningful conversation through a range of media has created an expectation that organisations will engage in similar practices. This paper presents the findings of a research project designed to assess the efficacy of corporate communication at a Scottish university from the point of view of internal and external stakeholders. The qualitative research addressed questions of message, Medium, Audience, impact and exchange within the digital era of conversational communication where active stakeholder engagement with strategic developments, are drivers for success.